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Does Anyone Listen To Tampa Radio At Night?

Mar 9, 2021 4:06:16 PM / by Larry Julius

Each week, according to Nielsen, more than 2.2 million adult consumers tune-in to a Tampa radio station. This is significantly more than watch local TV or cable. More than stream video channels like Netflix or Hulu. More than read local newspapers. More than use Facebook or Instagram. More than listen to online audio services like Pandora and Spotify.

But almost everyone knows (including many who advertise on Tampa radio) that consumers only listen to local radio stations during the day. Right? Wrong!

According to Nielsen, 46% of local consumers listen to Tampa radio stations each week between 7:00pm and 12:00am. This is a larger audience than Pandora, Spotify, and Instagram combined reach during an entire week.

For Tampa small business owners, radio's immense nighttime audience offers a unique value proposition.

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Topics small business, small business owner, prime time, time of day, tampa small business owners, advertise on tampa radio, small business advertising, radio listeners, night, effective advertising, advertise on radio, small business marketing

Advertising On Tampa Radio Is Back In The Driver's Seat

Oct 28, 2020 7:15:00 AM / by Larry Julius

There are more than 2,000,000 car radios in the Tampa Bay area. On April 3, though, many of these devices became quarantined along with their owners. That was the day when the Governor of Florida shut down the state to slow the spread of COVID-19.

According to the Apple Mobility Index, the Governor's public-safety order caused traffic on Tampa Bay roadways to plummet to 25% of pre-pandemic levels.

By the beginning of July, however,  the AMI indicates that traffic in Tampa Bay began to return pre-Covid levels. The surge in mobility is due, in part, to work-from-home, furloughed, and laid-off employees returning to their workplaces.

According to Nielsen, during the week of April 30, only 39% of adults with jobs were working outside-the-home.  During the week of October 1, though, that number had expanded to 61%.

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Topics small business, small business owner, tampa small business owners, effective radio commercials, in-car advertising, point of purchase, radio listeners, consumer spending, effective advertising, vehicle traffic, in-car audio, small business marketing, consumer confidence, share of listeners, mobility

What Is The Best Way To Reach Tampa Bay's 2.6 Million Consumers?

Aug 17, 2020 11:55:24 AM / by Larry Julius

Despite all of the media options available for small business owners to market their goods and services, advertising on Tampa radio is still the best way to reach local consumers.

Adult consumers are spending 741 minutes per day consuming electronic media, according to a new study by Nielsen.  This is 7.8% more time than they spent last year and 11.2% more than in 2018.

The typical daily media diet consists of radio, live TV, time-shifted TV, DVD/Blue-ray devices, game consoles, internet-connected devices, as well as internet via computers, smartphone apps, and tablet apps.

According to Nielsen, despite all of these media options, local radio reaches the most consumers every week.

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Topics small business, small business owner, best way to advertise, reach, radio advertising, tampa small business owners, retail stores, effective radio commercials, small business advertising, effective advertising, Retail Sales, Retailer, retail, advertise on radio, reach & frequency, small business marketing, advertising reach

What Tampa Bay Consumers Need To Know Now About Your Small Business

Aug 12, 2020 8:55:38 AM / by Larry Julius

There is good news for Tampa Bay retailers and restaurants.

As a result of the pandemic, one-third of consumers indicate they will pay a premium for local brands and products, according to a recent study by Ernst & Young

However, before consumers will buy from a local business in Lakeland, Clearwater, Spring Hill, or any town in-between, they must know they can do so without risking their health.

Advertising is the only practical way to let Tampa Bay shoppers and diners know about the precautions and practices your small business has taken to reduce potential health threats.

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Topics small business, small business owner, store traffic, best way to advertise, tampa small business owners, retail stores, effective radio commercials, small business advertising, effective advertising, Retail Sales, Retailer, retail, corona, coronavirus, covid19, recovery, small business marketing

Tampa Bay Small Business Advice: Top 10 Advertising Articles Of 2019

Dec 6, 2019 4:11:17 PM / by Larry Julius

Small business owners in the Tampa Bay area must advertise to claim a fair share of the $59.3 billion retail economy.

“Think you have a great product?” asks the U.S. Small Business Administration. “Unfortunately, no one’s going to know about it unless you advertise.”  The SBA goes on to say, “Advertising, if done correctly, can do wonders for your sales, and you know what that means: more revenue and more success for your business."

During 2019, many Tampa Bay small business owners sought advertising guidance on the advice pages of www.AdvertiseInTampaBay.com. Below are the top ten most-read articles from the past 12 months.

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Topics Television Advertising, Spotify, pandora, best way to advertise, radio advertising, digital advertising, online advertising, facebook advertising, social media advertising, newspaper advertising, effective advertising

How To Buy Advertising On Tampa Radio On A Budget

Nov 26, 2019 8:34:45 AM / by Larry Julius

Over the next 12 months, Tampa Bay consumers are expected to spend $59.3 billion at retail.  To capture a larger share of this cash,  local small business owners should consider advertising.

The US Small Business Administration recommends that every Tampa Bay small business advertise consistently.  “Think you have a great product?” asks the SBA. “Unfortunately, no one’s going to know about it unless you advertise.”  The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business."

Local business owners have depended on radio advertising to market their goods and services since 1922. This was the Tampa Bay Times put the first local station, WDAE, on the air.

Today, Tampa radio, by any key advertising metric, is still the best way for business owners to reach local consumers.

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Topics Co-op, Cooperative Advetising, small business, small business owner, time of day, best way to advertise, radio advertising, commercial length, effective advertising, indexing, quality vs. quantity, advertise on a budget

Does Advertising on Tampa Radio Work For Local Small Business Owners?

Oct 29, 2019 3:39:00 PM / by Larry Julius

Advertising is critical to the growth and ultimate success of a Tampa Bay small business. The U.S. Small Business Administration recommends that mature businesses should budget 7-8% of its annual income for advertising the company's goods and services. 

Businesses that are in an early growth phase, however, should plan on investing 10-12%.  Start-up companies that may not yet be familiar to their target consumers should consider investing even a larger percentage.

Deloitte, the world's largest business consulting firm, recommends that "radio advertising should be a big part of the mix for those buying advertising."

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Topics small business owner, best way to advertise, retail stores, advertise on tampa radio, advertising in Tampa, small business advertising, effective advertising

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