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tampa_brands_HORIZONTAL_COLOR Advertise In Tampa

Larry Julius


Recent Posts

How To Advertise Insurance Products In Tampa Bay

Jan 24, 2020 4:48:44 PM / by Larry Julius

If you were one of the 2,193,604 consumers who tuned-in to a Tampa radio station last week, then chances are you heard at least one commercial from GEICO, Progressive, or Liberty Mutual. That's because insurance is big business in Tampa.

Each year, Tampa Bay consumers spend $4.4 billion to insure their homes and cars. That's almost $1500 for every area adult.

There is good news and bad news for the 5600 local insurance agents who are competing to earn a substantial share of the home and auto premiums consumers are paying.

According to Nielsen, 258,000 policyholders in Tampa Bay are planning to switch insurance providers during the next 12 months.

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Topics small business, small business owner, Television Advertising, Streaming Audio, best way to advertise, radio advertising, digital advertising, online advertising, social media advertising, newspaper advertising, consumer spending, insurance agent, insurance

How Do Pandora and Spotify Compare To Tampa Radio?

Jan 21, 2020 9:33:00 AM / by Larry Julius

In 1922, WDAE became the first radio station to serve Tampa Bay. Today, 2,193,604 adult consumers tune-in to Tampa radio stations every week. This is significantly more than watch local TV or read newspapers. 

Tampa Bay small business owners, however, also want to know how local radio compares to streaming audio platforms like Pandora and Spotify, especially as it relates to advertising. The answer could surprise many of them.

Pandora was created to provide a personalized radio station catering to the musical preferences of each user.  The playlists were determined by a proprietary algorithm and then streamed directly to each listeners' computer. Over the next few years, the service became available on iPads and smartphones.

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Topics small business, small business owner, millennials, Spotify, Streaming, pandora, best way to advertise, radio advertising

Advertising In Tampa Bay: Reaching Furniture Buyers

Jan 15, 2020 1:50:42 PM / by Larry Julius

Low unemployment, a boom in housing starts, and confident consumers are propelling robust sales for Tampa Bay furniture stores.

In 2019, local consumers in the Tampa area spent $1.3 billion on furniture and home furnishing. This number is expected to grow.

Based on estimates developed by Furniture Today’s Strategic Insights team and Easy Analytic Software Inc. (EASI), the total furniture and bedding market is projected to expand by more than 22% by 2024.

If a Tampa Bay small business owner who sells furniture, furnishings, or home decor would like to grab a larger share of this expanding market, then advertising is necessary.  By almost every key metric, advertising on local radio is a sound marketing investment.

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Topics Real Estate, small business, small business owner, Television Advertising, best way to advertise, radio advertising, retail stores, social media advertising, newspaper advertising, consumer spending, home decor, home furnishings, furniture, mattress

Advertising On Tampa Radio: 5 Facts To Know Now

Jan 9, 2020 10:32:36 AM / by Larry Julius

Small business owners have been advertising on Tampa radio since the first station, WDAE, went on the air in 1922.  By almost every metric, the medium remains the best way to successfully market goods and services to local consumers.

Before  Tampa Bay businesses finalize their marketing plans for this year, here are five facts they should know about radio advertising.

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Topics Television Advertising, millennials, best way to advertise, reach, radio advertising, digital advertising, online advertising, facebook advertising, social media advertising, newspaper advertising, consumer spending, hispanic consumers, black consumers

Best Way To Advertise Pizza Restaurants In Tampa Bay

Jan 3, 2020 3:30:25 PM / by Larry Julius

Tampa Bay consumers cannot get enough pizza.

In 2012, there were just about 1000 local pizza restaurants. Today, however, that number has grown to 1,139. In 2019, these establishments racked up $534,000,000 in total sales.

Fifty-nine percent of pizza sales in Tampa Bay are rung-up by one of the top-50 chains like Domino's or Pizza Hut. The remaining 41% of revenue is controlled by independent, small business owners.

To compete for a larger share of the pizza pie in the Tampa area requires local restaurant owners to bring in new customers. A proven way to accomplish this is with advertising.

The US Small Business Administration recommends that every Tampa Bay small business advertise consistently.  

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Topics Pizza, Restaurants, small business, small business owner, Television Advertising, best way to advertise, radio advertising, digital advertising, online advertising, social media advertising, newspaper advertising, restaurant marketing, restaurant advertising

Advertise In Tampa: Capture A Larger Share Of Home Improvement Market

Dec 30, 2019 3:43:23 PM / by Larry Julius

Consumers in Tampa Bay spent a record $3.9 billion on home improvements in 2019. This level of spending is projected to drop modestly next year, according to Harvard University’s Joint Center for Housing Studies.

“Declining home sales and home-building activity coupled with slower gains in permitting for improvement projects will put the brakes on remodeling growth,” says Chris Herbert, the center’s managing director.

“However, if falling mortgage interest rates continue to incentivize home sales, refinancing, and ultimately remodeling activity, the slowdown may soften some.”

If  Tampa Bay small businesses that sell home improvement products and services would like to continue to grow despite the softening market, then advertising will be required.

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Topics Home Remodeling, Home Improvement, small business, small business owner, Television Advertising, millennials, best way to advertise, radio advertising, digital advertising, online advertising, social media advertising, newspaper advertising

Recruitment Advertising: Reach 96% Of Qualified Candidates In Tampa Bay

Dec 19, 2019 6:46:00 AM / by Larry Julius

Tampa Bay small business owners need employees...desperately.

According to a report from the National Federation of Independent Business, 26% of small business owners say finding qualified workers is their number one problem. 

The report goes on to say that 88% of small business owners looking to hire new employees are finding there are no qualified candidates.

The historically low unemployment figures in Tampa Bay appears to be the root cause of local hiring woes. The metro area's jobless rate stands at 3.4%. There are just not enough qualified workers to go around.

Most small business owners have exhausted the traditional methods of recruitment. These include online job board posts, newspaper ads, referral bonuses, and help wanted signs. All to no avail.

To successfully attract the qualified applicants they yearn for, local small business owners need to command the attention of 'passive' job seekers. The number one source for these candidates is Tampa radio.

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Topics small business, small business owner, radio advertising, recruitment advertising, radio recruitment advertising, digital advertising, online advertising, white collar workers, blue collar, online job boards

How To Reach Valentine's Day Shoppers In Tampa Bay

Dec 17, 2019 10:40:59 AM / by Larry Julius

For Tampa Bay business owners who depend on Valentine's Day to spike first-quarter sales, this year could be a battle as the decline in celebrants is expected to continue.

Based on estimates from the National Retail Federation, 1.5 million Tampa Bay consumers will be participating in the holiday this year. This is 20% fewer than ten years ago.

There is good news, however, for Tampa area business owners. Although there are will be fewer customers, local Valentine's Day spending is expected to grow to $248-million. This is 28% higher than a decade ago.

So, how does a Tampa Bay retailer or restaurant win the battle for the hearts and wallets of romantic consumers?  Advertising is a necessary weapon to win this war.

No weapon is as potent as advertising on Tampa radio.

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Topics Restaurants, small business, small business owner, Television Advertising, best way to advertise, radio advertising, retail stores, facebook, social media advertising, newspaper advertising, consumer spending, Valentine's Day

Advertising In Tampa Bay: Reaching Savers and Investors

Dec 13, 2019 8:51:03 AM / by Larry Julius

When Tampa Bay consumers make their New Year's resolutions, many will have money on their minds.

A new study by Fidelity Investments finds that 67% of adults are considering a financial resolution for 2020. This is 10% more than last year.

The top financial resolution, among those considering one, is, 'saving more'. The study found that, when asked to choose, a vast majority of consumers would rather save $5000 than lose five pounds.

This fervor for finance is excellent news for Tampa Bay small business owners who cater to savers and investors. This includes financial advisors, insurance agents, bankers, accountants, and mortgage brokers.

To compete for a fair share of these resolution dollars requires business owners to advertise. By any metric, the best way to reach potential savers and investors is on Tampa radio.

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Topics small business owner, Television Advertising, best way to advertise, radio advertising, social media advertising, newspaper advertising, financial services, accountant, stock broker, insurance agent, financial planning, professional service, investors, financial planner

Marketing To Black Consumers In Tampa Bay

Dec 10, 2019 3:04:46 PM / by Larry Julius

The buying power of Black consumers in Tampa Bay is now $9.2 billion. Over the past 19 years, according to Nielsen, the pace of spending by African Americans has grown 28% faster than by White consumers.

If a Tampa area small business owner would like to earn a larger share of this spending, the best place to start is with advertising.

"For African American consumers, advertising of all types is an important touchpoint in their shopping journey," says a recent study by Nielsen. "African American consumers are more likely than the total population to agree that advertising provides them with meaningful information about the product use of other consumers."

"African Americans are avid media consumers, across multiple media channels, which gives advertisers ample opportunities to connect with them."

The best advertising medium, though, for small business owners to reach Tampa Bay's African American consumers is local radio.

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Topics small business, small business owner, Television Advertising, best way to advertise, radio advertising, facebook advertising, social media advertising, newspaper advertising, consumer spending, black consumers, african american consumers

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