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In-Car Listening Drives Tampa Bay Radio To The Top

Mar 14, 2023 2:45:18 PM / by Larry Julius

Tampa Bay radio reaches more local consumers each week than any other advertising medium.

According to Nielsen, 2,226,951 adults tune in to their favorite AM/FM stations every week.  This is significantly more consumers than are reached by Tampa Bay TV, cable, streaming video, streaming audio, social media, or newspapers.

Advertising In Tampa Bay 2022-2023

AM/FM radio's dominance among local consumers is driven, in large part, by the 2.5 million Tampa Bay area adults who take to the road in their car or truck every week, according to Neilsen.

Learn How To Advertise On Tampa RadioIn fact, says Nielsen, 66% of all radio listening among Tampa Bay adults happens outside the home, primarily in one of the Tampa Bay area's three million registered vehicles.

Advertising In Tampa In Car Audio 2023

Once in the car, Tampa Bay radio stations become the primary audio source despite the abundance of in-dash listening options.

According to a recent study by Edison Research, nearly 75% of consumers listened to AM/FM radio in their cars during the past 30 days.  This is significantly more drivers than listened to their own digital music, podcasts, online audio, CDs, or satellite radio.

Advertising In Tampa In-Car Listening 2023

Although consumers utilize a variety of audio sources while in the car, drivers spend 75% of their time listening to local AM/FM radio, especially among advertising support media.  Podcasts rank a distant number two with a 15% share.

Advertise In Tampa In Car Listening 2023

The dominant reach of Tampa Bay radio among local consumers makes the medium a logical choice for advertisers looking to market their goods and services.  More than 20 return-on-investment studies conducted by Nielsen over the past few years find that radio's reach and mobility can generate, on average, $13,000 in sales for every $1000 spent on commercials.  AdAge, a trade publication for the advertising industry, refers to  radio advertising's dramatic ROI as "evey-popping."

More Advertising Advice For Tampa Bay Small Business Owners

Advertise On Tampa Radio

Topics: Streaming, Streaming Audio, best way to advertise, reach, in-car advertising, reach & frequency, in-car audio, automotive, advertising reach, share of listeners, share of ear, car radio, streaming media, am/fm radio

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