--- title: "Tampa Bay New Car Buyers Agree: Put AM/FM Radio In My Dashboard" description: Despite an abundance of in-car entertainment options, AM/FM radio remains the go-to choice for Tampa Bay consumers. image: https://fs.hubspotusercontent00.net/hubfs/6611158/Advertising%20In%20Boston%20Radio%20In%20New%20Cars.png?noresize=true --- [![Advertise in Tampa Bay](https://blog.advertiseintampa.com/hs-fs/hubfs/Tampa_logo_stacked.png?width=469&height=164&name=Tampa_logo_stacked.png "Advertise in Tampa Bay")](https://advertiseintampa.com/) - [Home](https://advertiseintampa.com/) - [Advice](https://blog.advertiseintampa.com/) - [Resources](https://advertiseintampa.com/radio/) - [Advertise](https://advertiseintampa.com/advertise/) - [Sign up for free eBook](https://advertiseintampa.com/sign-up-for-free-ebook/) ![tampa_brands_HORIZONTAL_COLOR_updated5-1024x169-1_revised](https://blog.advertiseintampa.com/hs-fs/hubfs/tampa_brands_HORIZONTAL_COLOR_updated5-1024x169-1_revised.png?width=998&height=165&name=tampa_brands_HORIZONTAL_COLOR_updated5-1024x169-1_revised.png)  # [Tampa Bay New Car Buyers Agree: Put AM/FM Radio In My Dashboard](https://blog.advertiseintampa.com/tampa-bay-new-car-buyers-agree-put-am/fm-radio-in-my-dashboard) Nov 11, 2021 4:15:38 PM / by [Larry Julius](https://blog.advertiseintampa.com/author/larry-julius) - [Tweet](https://twitter.com/share) [![Advertising In Tampa Bay Radio In New Cars](https://fs.hubspotusercontent00.net/hub/6611158/hubfs/Advertising%20In%20Boston%20Radio%20In%20New%20Cars.png?noresize=true&width=250&name=Advertising%20In%20Boston%20Radio%20In%20New%20Cars.png)](https://blog.advertiseintampa.com/drivers-hit-the-road-taking-tampa-radio-along-for-the-ride)In 2020, there were 168,983 new cars and trucks registered in the Tampa Bay metro area. This number is based on projections from the National Auto Dealers Associaton (NADA) and the U.S. Census bureau. In all, says NADA, there are 878 new-car dealerships in Florida. Despite the pandemic, these dealers, including those in the Tampa Bay area, sold $83 billion worth of new vehicles. Through June of this year, these same dealers have already rung up $51.8 billion in new car sales. When it comes to buying new vehicles, Tampa Bay consumers have a broad range of preferences. Some buyers want Fords while others want Chevrolets, Toyotas, or Teslas.  Some buyers want pick-up trucks, while others want sub-compacts, SUVs, or sports cars. Of course, some want blue vehicles, while others want pearl white, orchard green, or redolent red. There is one purchase criterion, however, that most Tampa Bay car buyers can agree on. They want an AM/FM radio smack-dab, in the middle of their dash. According to new findings by Edison Research, 89% of car buyers in the U.S. want AM/FM radio to be standard in every vehicle. This study was released as part of the WorldDAB Summit.  The study also reveals: - Over 80% of consumers are less likely to buy or lease a new car without a built-in radio tuner. - 91% of buyers want access to in-car radio to remain free - The most desired radio features among car buyers include voice control and content information [![Learn How To Advertise On Tampa Radio](https://no-cache.hubspot.com/cta/default/5556325/e6a638d0-d8ef-4197-8693-6e1590207752.png)](https://cta-redirect.hubspot.com/cta/redirect/5556325/e6a638d0-d8ef-4197-8693-6e1590207752) Drivers, including those in Tampa Bay, are serious about their car radios. In another study released last year by Edison, drivers said that AM/FM radio is what they use most often while on the road. [![Advertise In Boston In Car Radio Listening](https://fs.hubspotusercontent00.net/hub/6611158/hubfs/Advertise%20In%20Boston%20In%20Car%20Radio%20Listening.png?noresize=true&width=1104&name=Advertise%20In%20Boston%20In%20Car%20Radio%20Listening.png)](https://blog.advertiseinboston.com/advertising-in-boston-drivers-turn-up-the-radio) Radio ubiquity in cars is what drives radio's dominant reach among adult consumers in Tampa Bay. Every week, according to Nielsen, significantly more adults tune-in to a Tampa Bay radio station than are reached by any other medium including local TV, social media, and local cable. [![Online Advertising Options In Tampa Bay](https://blog.advertiseintampa.com/hs-fs/hubfs/Online%20Advertising%20Options%20In%20Tampa%20Bay.png?noresize=true&width=632&name=Online%20Advertising%20Options%20In%20Tampa%20Bay.png)](https://blog.advertiseintampa.com/what-is-the-best-way-to-advertise-in-tampa-bay) Car radios came to Tampa Bay in June of 1930. For just $120, about $1200 in present dollars, local drivers could install these early mobile devices into their Fords, Studebakers, Packards, and DeSotos,  The first car radios were built by the Galvin Manufacturing Company of Chicago. They named their invention, and eventually their company, Motorola. Today, more than 2,000,000 car radios fill the ears of area drivers with music, news, sports, and information. And if Tampa Bay consumers have their way, every new car that comes of the assembly will continue to have an AM/FM radio installed in the dash. #### More Advertising Advice For Tampa Bay Small Business Owners - [Does The Facebook Name Change Affect Tampa Bay Advertisers?](https://blog.advertiseintampa.com/does-the-facebook-name-change-affect-tampa-bay-advertisers) - [Best Way To Reach Tampa Bay's Holiday Shoppers In 2021](https://blog.advertiseintampa.com/best-way-to-reach-tampa-bays-holiday-shoppers-in-2021) - [Advertise In Tampa Bay: In-Store Shopping Exceeds Pre-COVID Level](https://blog.advertiseintampa.com/advertise-in-tampa-bay-in-store-shopping-exceeds-pre-covid-level) - [Who Listens To Podcasts in Tampa Bay?](https://blog.advertiseintampa.com/who-listens-to-podcasts-in-tampa-bay) - [Advertising On Tampa Radio: How Smart Speakers Add Value](https://blog.advertiseintampa.com/advertising-on-tampa-radio-how-smart-speakers-add-value) [![Learn How To Advertise On Tampa Radio](https://no-cache.hubspot.com/cta/default/5556325/e6a638d0-d8ef-4197-8693-6e1590207752.png)](https://cta-redirect.hubspot.com/cta/redirect/5556325/e6a638d0-d8ef-4197-8693-6e1590207752) Topics: [best way to advertise](https://blog.advertiseintampa.com/topic/best-way-to-advertise), [tampa radio](https://blog.advertiseintampa.com/topic/tampa-radio), [advertise on tampa radio](https://blog.advertiseintampa.com/topic/advertise-on-tampa-radio), [in-car advertising](https://blog.advertiseintampa.com/topic/in-car-advertising), [used cars](https://blog.advertiseintampa.com/topic/used-cars), [used trucks](https://blog.advertiseintampa.com/topic/used-trucks), [pre-owned vehicles](https://blog.advertiseintampa.com/topic/pre-owned-vehicles), [car dealers](https://blog.advertiseintampa.com/topic/car-dealers), [vehicle traffic](https://blog.advertiseintampa.com/topic/vehicle-traffic), [in-car audio](https://blog.advertiseintampa.com/topic/in-car-audio), [automotive](https://blog.advertiseintampa.com/topic/automotive), [tampa bay radio](https://blog.advertiseintampa.com/topic/tampa-bay-radio), [used vehicles](https://blog.advertiseintampa.com/topic/used-vehicles), [new cars](https://blog.advertiseintampa.com/topic/new-cars), [car radio](https://blog.advertiseintampa.com/topic/car-radio), [who listens to radio](https://blog.advertiseintampa.com/topic/who-listens-to-radio) #### Written by [Larry Julius](https://blog.advertiseintampa.com/author/larry-julius) ### Receive Great Advertising Advice Direct To Your Inbox... 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