Advertise in Tampa Advertise in Tampa

Surprise? Tampa Radio Is Still #1 Way To Reach Local Consumers

Nov 30, 2022 3:42:38 PM / by Larry Julius

Tampa Bay area business owners have an abundance of options for marketing their goods and services to local consumers. New research from Nielsen, however, indicates that advertising on Tampa radio is still the best way to reach local shoppers.

Every week, according to Nielsen, Tampa radio reaches 2.2 million adults. This is significantly more than are reached by social media, local TV stations and cable systems, newspapers, streaming video and audio, and podcasts.

In addition to listening to their favorite Tampa radio stations over the air, Nielsen reports that 647,443 adults also listen to local stations online every month.

As a matter of fact, according to a study conducted by Edison Research during the third quarter of 2022, among Adults 25-54, 17% of all time spent listening to local AM/FM stations occurs online. This share of online listening has nearly doubled since 2016.

Read More

0 Comments Click here to read/write comments

Topics Return On Investment, ROI, reach, advertise on tampa radio, advertise in tampa bay, advertising in Tampa, reach & frequency, advertising reach, tampa bay radio, advertising return on investment, advertising roi, advertise in Tampa

Holiday Spending In Tampa Bay Will Top $9.6 Billion In 2022

Nov 11, 2022 5:04:50 PM / by Larry Julius

Economic concerns among Tampa Bay area consumers are not expected to subdue holiday shopping in in 2022.  Based on forecasts from The National Retail Federation, local shoppers are projected to spend at least $9.6 billion this year. This would be 6% more than was spent in 2021.

“While consumers are feeling the pressure of inflation and higher prices, and while there is continued stratification with consumer spending and behavior among households at different income levels, consumers remain resilient and continue to engage in commerce,” NRF President and CEO Matthew Shay said. “In the face of these challenges, many households will supplement spending with savings and credit to provide a cushion and result in a positive holiday season.”

The biggest challenge facing Tampa Bay business owners is keeping holiday spending local. NRF expects 10-12% of purchases to happen online from retailers like Amazon and Walmart.

To lay claim to this expanding pool of holiday spending,  and keep business local, small business owners will need advertising. By, most marketing metrics, the best way to advertise is on Tampa Bay radio.

Read More

0 Comments Click here to read/write comments

Topics Return On Investment, ROI, radio advertising, advertise on tampa radio, holiday, holiday shopping, christmas shopping, consumer spending, holiday advertising, advertising return on investment, advertising roi

Advertising In Tampa Bay: Is Online Marketing Enough?

Oct 21, 2022 9:24:22 AM / by Larry Julius

According to Nielsen, 2.6 million adults in the Tampa Bay area have access to the internet. Eighty-two percent of these consumers conduct online research before making a retail purchase, says a report from GE Capital Bank. 

To reach Tampa Bay area adults in the market to buy their goods and services, businesses spent $1.9 billion in 2021 on digital adverting, according to projections based on the 2021 IAB Internal Advertising Report.  This is 35% more than was spent during the prior year.

This mammoth pool of online advertising dollars targeted at Tampa Bay consumers is being spent on a variety of digital resources including search engine marketing (SEM), search engine optimization (SEO), display ads, video ads, audio ads, email, and social media. Each of these tools can precisely target consumers who are currently in the market to buy whatever it is a business is selling.

Most forms of online advertising are designed to compel Tampa Bay consumers to click on a digital ad that will transport them to the website of a company that sells whatever it is consumers are in the market to buy.  Is investing only in digital advertising enough to drive sales for a local business? 

Many marketing experts believe that online advertising needs to be part of a broader marketing strategy to be successful.

Read More

0 Comments Click here to read/write comments

Topics radio advertising, digital advertising, online advertising, internet, internet advertising

Digital Advertising In Tampa Bay: How To Get Found Online

Sep 30, 2022 11:30:29 AM / by Larry Julius

Last year, $1.9 billion in marketing was spent online to reach Tampa Bay area consumers, according to projections based on the 2021 IAB Internal Advertising Report.  This is 35% more than was spent during the prior year.

There is a correlation between the massive amount of money being spent to reach Tampa Bay consumers online and the extraordinary amount of time that these consumers are connecting to the internet via websites and apps.

According to Nielsen, 47.5% of Tampa Bay adults are spending 10-plus hours during an average week online. Furthermore, The Pew Research Center, a public opinion research company, reports that one-in-three consumers say they are online constantly. A 50% increase from 2015.  In all, 85% of consumers say they connect at least once daily.

To successfully market and advertise a Tampa Bay business on the internet requires a full-scale understanding of precisely what online marketing is.  Spoiler alert, having a website or having a social media site is not enough.

Read More

0 Comments Click here to read/write comments

Topics digital advertising, online advertising, social media advertising, website, google, web traffic, website visitors, social media, online shoppers, internet, internet advertising, sem

Best Way To Advertise In Tampa Bay: AM/FM Radio Still Rules

Aug 30, 2022 2:06:40 PM / by Larry Julius

Tampa Bay area small business owners have an abundance of options for advertising their goods and services. Choices include local TV, local cable, social media, streaming video, streaming audio, podcasts, and newspapers.

The best way to advertise in Tampa Bay, however, is local radio.

Every week, according to Neilsen, 2.2 million adults tune-in to their favorite Tampa Bay radio stations. This is significantly more than any other advertising medium.

In addition to the adults who listen to Tampa Bay radio over-the-air, an incremental 93,926 adults connect to their favorite stations online as well using their phones, computers, and tablets. In all, according to Nielsen, 29.2% of all Tampa Bay radio listeners listen both online and offline.

Read More

0 Comments Click here to read/write comments

Topics Return On Investment, ROI, small business, small business owner, best way to advertise, reach, radio advertising, tampa small business owners, small business advertising, reach & frequency, small business marketing, advertising reach, advertising return on investment, advertising roi

Political Advertising In Tampa Bay: Campaigns Go Over The Top

Aug 22, 2022 7:05:00 AM / by Larry Julius

According to Nielsen research, 1.8 million people in the Tampa Bay area will likely participate in the upcoming election on November 8th. To sway these voters, candidates and political action committees are expected to spend a record amount on advertising.

AdImpact, a company that measures advertising expenditures by political campaigns, says more than $3.6 billion have been spent to reach voters so far in 2022. This puts spending on a course to obliterate the record level of campaign dollars set during the 2020 presidential elections.

Despite crumbling ratings, through August 1st, 58% of all political spending has been dished out to local TV stations, according to AdImpact.

Nielsen reports that since 2017, the reach of broadcast TV stations like WFLA, WTSP, WTVT, WFTS, and WEDU has decayed by 10%.

Read More

0 Comments Click here to read/write comments

Topics Television, Television Advertising, digital advertising, online advertising, politcial advertising, political advertising, political rates, political rate card, OTT, CTV, streaming video, avod, svod, internet, local television, streaming television, internet advertising, streaming media, streaming TV

Tampa Bay Consumers Still Spending Despite Economic Sentiment

Aug 8, 2022 11:13:24 AM / by Larry Julius

Local consumers may have a gloomy feeling about economic conditions, but their spending has not tapered. This is good news for the 123,853 small business owners in the Tampa Bay area.

According to the latest University of Michigan's Survey of Consumers, sentiment about current economic conditions remains near the all-time low. Concerns about volatile gas prices, rampant inflation, and a looming recession have driven the survey's index down 37% versus a year ago.

Despite these dim consumer sentiments, the U.S. Bureau of Economic Analysis's July report shows that real personal consumption expenditures are pacing well above pre-Covid levels. According to Morgan Stanley research, consumers' ability to spend is being driven, in part, by a massive amount of excess savings accumulated over the course of the pandemic.

Earlier this year, based on per capita spending data from the National Retail Federation (NRF). Tampa Bay consumers were forecast to spend nearly $50 billion at retail this year. The current level of spending suggests that shoppers are on track to hit that number.

Of course, for local business owners to successfully compete for a share of this record spending requires marketing. By most key marketing metrics, the best way to advertise is on Tampa Bay radio. This is especially true among business owners who must limit the number of marketing channels that can be used because of economic restraints.

Of all media, advertising on the radio provides the greatest return on investment.

Read More

0 Comments Click here to read/write comments

Topics ROI, best way to advertise, reach, radio advertising, recession, consumer spending, reach & frequency, advertising reach, consumer confidence, inflation, advertising roi

Advertising On Tampa Bay Radio in 2022: Five Things to Know

Jul 20, 2022 9:57:54 AM / by Larry Julius

West-central Florida business owners have depended on Tampa radio to market their goods and services since WDAE, the city's first radio station, went on air in 1922. Despite the advent of new media and technologies since then, advertising on local radio stations is still the best way for the area's 123,853 small business owners to create and maintain customers.

Here are five facts every business owner should know about advertising on Tampa radio in 2022.

Read More

2 Comments Click here to read/write comments

Topics small business, small business owner, best way to advertise, radio advertising, radio commercials, tampa radio, tampa radio stations, tampa small business owners, Hispanic radio, Spanish Radio, advertise on tampa radio, radio recruitment advertising, small business advertising, radio listeners, nobody listens to radio, advertise on radio, small business marketing, advertising on radio, radio history, tampa bay radio, radio formats, car radio, who listens to radio, am/fm radio, online radio listening

Tampa Bay Radio Is The #1 Advertising-Supported Medium

Jul 6, 2022 4:17:29 PM / by Larry Julius

Local business owners have been advertising on Tampa Bay radio since WDAE first signed-on in 1922.  But, back then, there were only two options for reaching a mass audience: newspapers and radio.

Today, though, advertisers have an over-abundance of marketing options both over-the-air and online. But every week, according to Nielsen, 2.3 million adults listen to a Tampa Bay radio station, giving the 101-year-old medium, by far, the biggest reach amongst local consumers.

A new report released last week by Nielsen underscores AM/FM radio's durable reach among all media.

Read More

0 Comments Click here to read/write comments

Topics Spotify, pandora, Streaming Audio, reach, radio advertising, advertise on tampa radio, advertise on radio, reach & frequency, sirius/xm, advertising reach, advertising options, streaming media, amazon, apple

Advertise In Tampa Bay: Online Listening Boosts Audience For AM/FM

Jun 30, 2022 9:45:28 AM / by Larry Julius

Despite an abundance of media options, Tampa Bay radio reaches the most consumers every week. 

According to Nielsen, every week 2.3 million adults tune in to their favorite Tampa Bay stations. This is more than watch local TV stations, cable, or streaming video. It is more than browse social media. It is more than listen to streaming audio services or podcasts. It is more than read local newspapers.

Not all listening to Tampa Bay radio happens on car radios, table-top radios, or boom boxes. Instead, local consumers also use their smartphones, computers, and tablets as a way to connect to their favorite local stations.

Neilsen finds that 29.2% of all consumers who listen to a Tampa Bay radio station over the air will, at some point during the month, also connect to a local station via the internet. As a matter of fact, during a typical hour, Nielsen data suggests that 10.9% of a station's total audience is listening on a device other than a traditional receiver.

Read More

0 Comments Click here to read/write comments

Topics Streaming, Streaming Audio, radio advertising, digital advertising, online advertising, internet, internet advertising, streaming media, am/fm radio, online radio listening

Content not found

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Recent Posts

    New call-to-action

     


    Our Social Media

     rss-big-small-1 social-facebook-box-blue-icon-1 twitter-icon-1  linkedin-icon-1