It's time to set some misguided Tampa Bay small business owners straight. When we say everybody listens to Tampa radio stations, we mean everybody. Generations X, Y, and Z. Baby boomers, and, yes, the millennial generation.
You know...millennials. Those are the "kids" who came of age at the turn of the millennium (which is, debatably, either 2000 or 2001). This means 18-34 year olds.
In the Tampa Bay metro area (Hillsborough, Pinellas, Pasco, and Hernando counties), 904,100 millennials make-up 35.6% of the adult population and will deliver $16.7 billion to local cash registers.
But here's the thing about millennials that many Tampa Bay small business owners get wrong: millennials listen to the radio. Almost all of them. 90.4% of them to be exact.