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tampa_brands_HORIZONTAL_COLOR Advertise In Tampa

Tampa Bay Small Business Advice: Top 10 Advertising Articles Of 2019

Dec 6, 2019 4:11:17 PM / by Larry Julius

Small business owners in the Tampa Bay area must advertise to claim a fair share of the $59.3 billion retail economy.

“Think you have a great product?” asks the U.S. Small Business Administration. “Unfortunately, no one’s going to know about it unless you advertise.”  The SBA goes on to say, “Advertising, if done correctly, can do wonders for your sales, and you know what that means: more revenue and more success for your business."

During 2019, many Tampa Bay small business owners sought advertising guidance on the advice pages of www.AdvertiseInTampaBay.com. Below are the top ten most-read articles from the past 12 months.

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Topics Television Advertising, Spotify, pandora, best way to advertise, radio advertising, digital advertising, online advertising, facebook advertising, social media advertising, newspaper advertising, effective advertising

Advertise In Tampa Bay: The Value Of Marketing To College Graduates

Dec 4, 2019 2:52:28 PM / by Larry Julius

There's a reason many Tampa Bay small business owners target their advertising towards consumers who have completed a four-year college degree. It's because, typically, university graduates earn $29,106 more per year than those with only a high school diploma, according to The Federal Reserve.

There are, according to Nielsen, 669,408  college graduates living in the Tampa Bay area. In total, this population generates $52.2 billion in annual take-home pay.

To tap into a similar pool of spending power, a marketer would need to reach 1,160,307 consumers who did not go beyond high school. The problem is, there is only about 75% of that number in Tampa Bay.

The number of people reached by a campaign is, generally, what determines the cost of advertising. So, for a Tampa Bay small business owner operating on a tight marketing budget, spending can be kept in check by targeting those consumers with the most money to spend. In this case, college graduates.

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Topics small business, small business owner, Television Advertising, best way to advertise, radio advertising, online advertising, facebook advertising, social media advertising, college graduates

How To Buy Advertising On Tampa Radio On A Budget

Nov 26, 2019 8:34:45 AM / by Larry Julius

Over the next 12 months, Tampa Bay consumers are expected to spend $59.3 billion at retail.  To capture a larger share of this cash,  local small business owners should consider advertising.

The US Small Business Administration recommends that every Tampa Bay small business advertise consistently.  “Think you have a great product?” asks the SBA. “Unfortunately, no one’s going to know about it unless you advertise.”  The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business."

Local business owners have depended on radio advertising to market their goods and services since 1922. This was the Tampa Bay Times put the first local station, WDAE, on the air.

Today, Tampa radio, by any key advertising metric, is still the best way for business owners to reach local consumers.

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Topics Co-op, Cooperative Advetising, small business, small business owner, time of day, best way to advertise, radio advertising, commercial length, effective advertising, indexing, quality vs. quantity, advertise on a budget

The Biggest Shopping Weekend In Tampa Bay: Is Your Business Ready?

Nov 21, 2019 11:21:00 AM / by Larry Julius

Attention Tampa Bay small business owners. The five busiest shopping days of the year are imminent.

Based on data from the National Retail Federation, more than 1.9 million Tampa Bay consumers are likely to shop beginning on Thanksgiving Day through Cyber Monday.

“The tradition of Thanksgiving weekend holiday shopping has become a five-day event with consumers spending money in stores, supporting local small businesses, and online with their mobile devices and computers,” NRF President and CEO Matthew Shay said. “Even as people are starting to purchase gifts earlier in the season, consumers still enjoy finding good Thanksgiving deals and passing time shopping with family and friends over the long holiday weekend.”

Based on the NRF findings, here are the number of shoppers local business owners can expect on each of these five days:

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Topics small business, small business owner, radio advertising, retail stores, holiday shopping, christmas shopping, consumer spending, shop local

Why Tampa Bay Fitness Clubs And Gyms Must Advertise Now

Nov 19, 2019 2:25:00 PM / by Larry Julius

Almost 650,000 adult, Tampa Bay consumers belong to a fitness club. These memberships bring in close to $1.1 billion in sales to local gym owners.

January is critical for the small business owners that operate gyms in the Tampa area. According to the International Health, Racquet, and Sportsclub Association, this one month alone, accounts for 10.8% of annual membership sales. New Year's resolutions are the reason for this early year spike.

To capture a larger share of the $125.8 million local consumers  will spend on gym memberships in January, requires fitness center owners to advertise. The best way to do this is on Tampa radio. Here's why.

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Topics small business owner, Television Advertising, millennials, best way to advertise, radio advertising, retail stores, social media advertising, newspaper advertising, consumer spending, fitness club, gym

What Is The Best Way To Reach Tampa Bay Consumers?

Nov 16, 2019 9:28:42 AM / by Larry Julius

Ask any Tampa Bay small business owner how to measure the success of an advertising campaign. The answer will almost always 'sales.'

According to Nielsen research, the media-element of a campaign that has the most significant effect on sales is reach. This is the number of different people exposed to the advertiser's message.

There are more ways than ever to advertise. But, which of those options has the largest reach among Tampa Bay consumers?

Doug Schoen, an advertising professional with 35 years of experience, writes in Forbes: "You wouldn’t know it from all the media coverage focused on streaming video and streaming music, but radio actually has the most reach among American media consumers. 93% of adults listen to the radio each week as compared to 87% who watch TV, a substantive difference."

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Topics Return On Investment, Television Advertising, best way to advertise, reach, radio advertising, retail stores, facebook advertising, social media advertising, newspaper advertising, consumer spending

Why Tampa Bay Tax Preparation Services Must Advertise

Nov 11, 2019 7:15:00 AM / by Larry Julius

By April 15th next year, 1.2 million residents of Tampa Bay will file a tax return.  More than 53% of these returns will be completed by the taxpayer themselves, either by hand or with the help of an online provider like Turbotax.

Every season, Tampa Bay small business owners who specialize in tax preparation services lose customers to the do-it-yourself options.  This year, 589,000 local consumers will spend $113,000,000 with professionals. But, based on the average cost of services, more than $129,000,000 will stay in the wallets of the DIY crowd.

To clawback this enormous amount of money from the DIY market, Tampa Bay's tax services will need to advertise the valuable benefits of using a professional.

The best advertising option for professional tax professionals is on Tampa radio stations. Here's why.

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Topics small business, Television Advertising, best way to advertise, radio advertising, social media advertising, small business advertising, consumer spending, tax preparation services, accountants

Market To Baby Boomers In Tampa Bay

Nov 2, 2019 11:38:50 AM / by Larry Julius

The first Baby Boomers were born in Tampa Bay during 1946, and they kept coming until 1964.  Today, this generation represents 21.8% of the population.

According to Visa, however, when it comes to the ability to buy goods and services from local business owners, people 50 and older are responsible for 56% of all retail spending.  In Tampa Bay, that equates to $33-billion.

Forecasts from the Bureau of Labor Statistics indicate the spending power of the Baby Boomer generation will remain dominant through at least 2025. This is fueled, in part, by the Boomers' continued participation in the labor force.

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Topics store traffic, best way to advertise, radio advertising, retail stores, advertise in tampa bay, advertising in Tampa, consumer spending, baby boomers

Does Advertising on Tampa Radio Work For Local Small Business Owners?

Oct 29, 2019 3:39:00 PM / by Larry Julius

Advertising is critical to the growth and ultimate success of a Tampa Bay small business. The U.S. Small Business Administration recommends that mature businesses should budget 7-8% of its annual income for advertising the company's goods and services. 

Businesses that are in an early growth phase, however, should plan on investing 10-12%.  Start-up companies that may not yet be familiar to their target consumers should consider investing even a larger percentage.

Deloitte, the world's largest business consulting firm, recommends that "radio advertising should be a big part of the mix for those buying advertising."

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Topics small business owner, best way to advertise, retail stores, advertise on tampa radio, advertising in Tampa, small business advertising, effective advertising

Where Will Tampa Bay Consumers Shop For The Holidays?

Oct 25, 2019 4:17:05 PM / by Larry Julius

Tampa Bay shoppers are expected to spend $7.3 billion this holiday season.  This will be approximately 4% higher than last year. These estimates are based on forecasts by the National Retail Federation and Deloitte.

To claim a fair share of the Christmas cash, local small business owners will need to battle some giant competitors. Advertising on Tampa radio stations may be the perfect weapon to ensure success.

According to information published in the retail trade magazine Chain Store Age, as of right now, here is where consumers are planning to shop...

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Topics small business owner, store traffic, best way to advertise, tampa radio, retail stores, advertise on tampa radio, advertise in tampa bay, holiday shopping, consumer spending

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