Is advertising on the radio just a day job for Tampa Bay small business owners?
Thousands of local companies depend on radio advertising to market their goods and services. But, most of these business owners choose to buy commercials only between 6:00 am and 7:00 pm. Is this a good idea? Maybe not. Here are the facts.
Last week, for instance, 2,193,604 adult consumers tuned-in to their favorite Tampa radio stations. This is significantly higher than the number that tuned-in to a local TV station, read a local newspaper, logged-on to social media sites like Facebook, or streamed audio from Pandora and Spotify.
But radio listeners do not roll-up their ears just because the sunsets. According to Nielsen, 56.4% of Tampa Bay consumers who listen to the radio during daylight hours, also tune in at night.