--- title: How Much Time Do Tampa Bay Consumers Spend Online? description: Tampa Bay small business owners are spending $872 million to reach consumers while they are online. Here's why. image: https://f.hubspotusercontent00.net/hubfs/6611158/Online%20Advertising%20In%20Boston.png?noresize=true --- [![Advertise in Tampa Bay](https://blog.advertiseintampa.com/hs-fs/hubfs/Tampa_logo_stacked.png?width=469&height=164&name=Tampa_logo_stacked.png "Advertise in Tampa Bay")](https://advertiseintampa.com/) - [Home](https://advertiseintampa.com/) - [Advice](https://blog.advertiseintampa.com/) - [Resources](https://advertiseintampa.com/radio/) - [Advertise](https://advertiseintampa.com/advertise/) - [Sign up for free eBook](https://advertiseintampa.com/sign-up-for-free-ebook/) ![tampa_brands_HORIZONTAL_COLOR_updated5-1024x169-1_revised](https://blog.advertiseintampa.com/hs-fs/hubfs/tampa_brands_HORIZONTAL_COLOR_updated5-1024x169-1_revised.png?width=998&height=165&name=tampa_brands_HORIZONTAL_COLOR_updated5-1024x169-1_revised.png)  # [How Much Time Do Tampa Bay Consumers Spend Online?](https://blog.advertiseintampa.com/how-much-time-do-tampa-bay-consumers-spend-online) Jun 4, 2021 3:32:37 PM / by [Larry Julius](https://blog.advertiseintampa.com/author/larry-julius) - [Tweet](https://twitter.com/share) According to Nielsen, 2.5 million adults in the Tampa Bay area have access to the internet, equivalent to 95.7% of the population. On average, local consumers are spending 9.68 hours per week online. [![Advertising Online In Tampa Bay](https://blog.advertiseintampa.com/hs-fs/hubfs/Advertising%20Online%20In%20Tampa%20Bay.png?noresize=true&width=632&name=Advertising%20Online%20In%20Tampa%20Bay.png)](https://blog.advertiseintampa.com/what-is-the-best-way-to-reach-online-shoppers-in-tampa-bay) Tampa Bay millennials, the first generation that grew up in a digital world, spend considerably more time online. Nielsen reports that, on average, Tampa Bay's 25-39-year-old consumers are clocking 12.7 hours connected to the internet. [![Advertise Online In Tampa Bay: Millennials](https://blog.advertiseintampa.com/hs-fs/hubfs/Screen%20Shot%202021-06-04%20at%203.16.59%20PM.png?noresize=true&width=632&name=Screen%20Shot%202021-06-04%20at%203.16.59%20PM.png)](https://blog.advertiseintampa.com/advertising-in-tampa-bay-how-much-do-local-businesses-spend) So, how are Tampa Bay consumers spending their time online? According to Nielsen, streaming audio and video content, social networking, checking the weather, and banking are the top online activities for Tampa Bay consumers each month. [![Advertise Online In Tampa Bay: Content](https://blog.advertiseintampa.com/hs-fs/hubfs/Advertise%20Online%20In%20Tampa%20Bay%20Conent.png?noresize=true&width=632&name=Advertise%20Online%20In%20Tampa%20Bay%20Conent.png)](https://blog.advertiseintampa.com/advertise-in-tampa-bay-how-local-consumers-use-the-internet) It is important to point out that among Tampa Bay consumers who consume. online video content, more than 90% access Over-The-Top Television (OTT). OTT, sometimes called connected-TV or CTV, consists of streaming services like Netflix, Hulu, Amazon Prime, and Disney Plus that provide long-form entertainment content similar to traditional television. The difference being, OTT is not delivered over the air or by cable.  OTT programming can only be accessed via the internet using a computer, smartphone, tablet, smart-TV,  game console, or an accessory like a Roku or Amazon Fire Stick. [![Learn How To Advertise On Tampa Radio](https://no-cache.hubspot.com/cta/default/5556325/e6a638d0-d8ef-4197-8693-6e1590207752.png)](https://cta-redirect.hubspot.com/cta/redirect/5556325/e6a638d0-d8ef-4197-8693-6e1590207752) OTT reach among local consumers has achieved a level similar to that of legacy media options such as Tampa Bay radio, TV, and cable.[![Online Advertising Options In Tampa Bay](https://blog.advertiseintampa.com/hs-fs/hubfs/Screen%20Shot%202021-06-04%20at%203.17.22%20PM.png?noresize=true&width=632&name=Screen%20Shot%202021-06-04%20at%203.17.22%20PM.png)](https://blog.advertiseintampa.com/advertising-on-tampa-radio-remains-best-option-during-corona-chaos) As Tampa Bay consumers continue to spend more time online, local business owners are investing more money on digital advertising options. According to Borrell Associates, a company that tracks advertising trends across the country, in 2021, Tampa Bay business owners are expected to spend $872 million to reach consumers while they are online. This represents an 11% increase versus 2020. [![Online Advertising In Boston](https://f.hubspotusercontent00.net/hub/6611158/hubfs/Online%20Advertising%20In%20Boston.png?noresize=true&width=250&name=Online%20Advertising%20In%20Boston.png)](https://blog.advertiseintampa.com/how-social-media-advertising-compares-to-tampa-radio)Of course, the primary reason why so many Tampa Bay small business owners and retailers advertise online is to reach consumers while they are in the process of shopping. According to Nielsen, 80% of Tampa Bay adults bought a product online during the past six months.   Throughout 2020, these purchases totaled $12.5-billion. This amount is based on projections from eMarketer and represents a 32.4% increase versus 2019. “We’ve seen e-commerce accelerate in ways that didn’t seem possible last spring, given the extent of the economic crisis,” said Andrew Lipsman, eMarketer principal analyst at Insider Intelligence. “While much of the shift has been led by essential categories like grocery, there has been surprising strength in discretionary categories like consumer electronics and home furnishings that benefited from pandemic-driven lifestyle needs.” As the pandemic drags on, more and more consumers are shopping online. During the past week, says Nielsen, 67% of all consumers shopped online. This compares to just 46% pre-pandemic. Most remarkably, just over 1/3 of all digital shoppers last week were brand-new users. Furthermore, according to Nielsen, 23% of all consumers now shop online multiple times per week. #### More Advertising Advice For Tampa Bay Small Business Owners - [Why Tampa Bay Kitchen & Bath Remodelers Need To Advertise Now](https://blog.advertiseintampa.com/why-tampa-bay-kitchen-bath-remodelers-need-to-advertise-now) - [Advertising In Tampa Bay: What's The Best Way To Reach Pet Owners?](https://blog.advertiseintampa.com/advertising-in-tampa-bay-whats-the-best-way-to-reach-pet-owners) - [Help Wanted: The Best Way To Recruit Qualified Workers In Tampa Bay](https://blog.advertiseintampa.com/help-wanted-the-best-way-to-recruit-qualified-workers-in-tampa-bay) - [Wow!! Tampa Bay Millennials Turn 40 This Year](https://blog.advertiseintampa.com/wow-tampa-bay-millennials-turn-40-this-year) - [Who Listens To Tampa Radio?](https://blog.advertiseintampa.com/who-listens-to-tampa-radio) [![Advertise On Tampa Radio](https://no-cache.hubspot.com/cta/default/5556325/b1085154-a282-483f-a9d8-07b04c2db836.png)](https://cta-redirect.hubspot.com/cta/redirect/5556325/b1085154-a282-483f-a9d8-07b04c2db836) Topics: [Streaming](https://blog.advertiseintampa.com/topic/streaming), [Streaming Audio](https://blog.advertiseintampa.com/topic/streaming-audio), [best way to advertise](https://blog.advertiseintampa.com/topic/best-way-to-advertise), [digital advertising](https://blog.advertiseintampa.com/topic/digital-advertising), [online advertising](https://blog.advertiseintampa.com/topic/online-advertising), [social media advertising](https://blog.advertiseintampa.com/topic/social-media-advertising), [social media](https://blog.advertiseintampa.com/topic/social-media), [OTT](https://blog.advertiseintampa.com/topic/ott), [CTV](https://blog.advertiseintampa.com/topic/ctv), [streaming video](https://blog.advertiseintampa.com/topic/streaming-video), [online shoppers](https://blog.advertiseintampa.com/topic/online-shoppers), [internet](https://blog.advertiseintampa.com/topic/internet) #### Written by [Larry Julius](https://blog.advertiseintampa.com/author/larry-julius) ### Receive Great Advertising Advice Direct To Your Inbox... [![New call-to-action](https://no-cache.hubspot.com/cta/default/5556325/d9f8054d-5b03-4f68-9bfe-7c49fd65ef51.png)](https://cta-redirect.hubspot.com/cta/redirect/5556325/d9f8054d-5b03-4f68-9bfe-7c49fd65ef51) ### Recent Posts [![New call-to-action](https://no-cache.hubspot.com/cta/default/5556325/b41db665-4bb4-468b-967d-bbadd920d322.png)](https://cta-redirect.hubspot.com/cta/redirect/5556325/b41db665-4bb4-468b-967d-bbadd920d322) --- ### **Our Social Media**  [![rss-big-small-1](https://blog.advertiseintampa.com/hs-fs/hubfs/rss-big-small-1.jpg?width=32&name=rss-big-small-1.jpg)](https://blog.advertiseintampa.com/rss.xml) [![social-facebook-box-blue-icon-1](https://blog.advertiseintampa.com/hs-fs/hubfs/social-facebook-box-blue-icon-1.png?width=32&name=social-facebook-box-blue-icon-1.png)](https://www.facebook.com/Advertise-in-Tampa-Bay-273971626834832/) [![twitter-icon-1](https://blog.advertiseintampa.com/hs-fs/hubfs/twitter-icon-1.png?width=32&name=twitter-icon-1.png)](https://twitter.com/AdvertiseTampa)  [![linkedin-icon-1](https://blog.advertiseintampa.com/hs-fs/hubfs/linkedin-icon-1.png?width=32&name=linkedin-icon-1.png)](https://www.linkedin.com/company/advertise-in-tampa-bay/)