--- title: Who Listens To Tampa Radio? description: Of all media available to local business owners, advertising on Tampa radio engages the most consumers. image: https://blog.advertiseintampa.com/hubfs/250px%20Who%20Listens%20To%20Boston%20Radio.png --- [![Advertise in Tampa Bay](https://blog.advertiseintampa.com/hs-fs/hubfs/Tampa_logo_stacked.png?width=469&height=164&name=Tampa_logo_stacked.png "Advertise in Tampa Bay")](https://advertiseintampa.com/) - [Home](https://advertiseintampa.com/) - [Advice](https://blog.advertiseintampa.com/) - [Resources](https://advertiseintampa.com/radio/) - [Advertise](https://advertiseintampa.com/advertise/) - [Sign up for free eBook](https://advertiseintampa.com/sign-up-for-free-ebook/) ![tampa_brands_HORIZONTAL_COLOR_updated5-1024x169-1_revised](https://blog.advertiseintampa.com/hs-fs/hubfs/tampa_brands_HORIZONTAL_COLOR_updated5-1024x169-1_revised.png?width=998&height=165&name=tampa_brands_HORIZONTAL_COLOR_updated5-1024x169-1_revised.png)  # [Who Listens To Tampa Radio?](https://blog.advertiseintampa.com/who-listens-to-tampa-radio) Apr 23, 2021 7:32:00 AM / by [Larry Julius](https://blog.advertiseintampa.com/author/larry-julius) - [Tweet](https://twitter.com/share) Every week, according to Nielsen, 89% of adult consumers tune in to a Tampa radio station. This is significantly more people than watch broadcast TV, local cable, or video streaming services. It's more than use social media sites like Facebook or Instagram.  And, it's more than read local newspapers. [![Advertising In Tampa Adult Media Reach 2020 (r2)](https://blog.advertiseintampa.com/hs-fs/hubfs/Advertising%20In%20Tampa%20Adult%20Media%20Reach%202020%20(r2).png?noresize=true&width=632&name=Advertising%20In%20Tampa%20Adult%20Media%20Reach%202020%20(r2).png)](https://blog.advertiseintampa.com/tampa-bay-media-reach-by-consumer-demographics) Tampa radio is also the medium with the greatest reach among millennials, a generation that not only has embraced an abundance of online media options but also accounts for nearly a third of all local consumer spending. [![Advertising In Tampa Millennials (DEC20)](https://blog.advertiseintampa.com/hs-fs/hubfs/Advertising%20In%20Tampa%20Millennials%20(DEC20).png?noresize=true&width=632&name=Advertising%20In%20Tampa%20Millennials%20(DEC20).png)](https://blog.advertiseintampa.com/do-millennials-listen-to-tampa-radio-local-business-owners-ask) This reach advantage is a crucial reason why local small business owners depend on Tampa radio to market their goods and services. A study released this week by Edison Research and NPR discovered that their six distinct types of radio listeners. The study also examines how each group of listeners engages with both programming and advertising.  These distinctions are important for Tampa small business owners to understand. The six listener categories as described in the study are: - Radio Heads: Use radio for everything - Connection Seekers: Use radio for connection - Infomaniacs: Radio listening  is driven by news - Rhythm Rockers: Radio listening is driven by music - Laid-Back Listeners: Listen to radio in the background - Habituals: Listen to radio when it's the only option available [![Learn How To Advertise On Tampa Radio](https://no-cache.hubspot.com/cta/default/5556325/e6a638d0-d8ef-4197-8693-6e1590207752.png)](https://cta-redirect.hubspot.com/cta/redirect/5556325/e6a638d0-d8ef-4197-8693-6e1590207752) Here is the percentage each type of listener represents compared to the total radio audience. For more detailed information about each segment, [click here](https://www.nationalpublicmedia.com/uploads/2021/04/Radio-Live-On-Air-and-Everywhere-from-NPR-and-Edison-Research.pdf). ![Radio Listening In Tampa Bay](https://f.hubspotusercontent00.net/hub/6611158/hubfs/Radio%20Listening%20In%20Boston.png?noresize=true&width=1474&name=Radio%20Listening%20In%20Boston.png) Below is another key finding of the report for Tampa Bay small business owners. Radio listeners are more likely to engage with ads than do the users of other media. [![Advertising In Boston: Consumer Engagement](https://f.hubspotusercontent00.net/hub/6611158/hubfs/Screen%20Shot%202021-04-22%20at%201.40.41%20PM.png?noresize=true&width=1582&name=Screen%20Shot%202021-04-22%20at%201.40.41%20PM.png)](https://blog.advertiseintampa.com/who-listens-to-commercials-on-tampa-radio) Not surprisingly, among the six segments of radio listeners, the heaviest users of the medium are also the most likely to engage with advertising messages. [![Advertise In Tampa Bay: Radio Commercial Engagement](https://f.hubspotusercontent00.net/hub/6611158/hubfs/Screen%20Shot%202021-04-22%20at%201.51.31%20PM.png?noresize=true&width=1504&name=Screen%20Shot%202021-04-22%20at%201.51.31%20PM.png)](https://blog.advertiseintampa.com/what-is-the-best-way-to-advertise-in-tampa-bay) Perhaps the most important finding of this study for Tampa Bay business owners is how consumers respond to advertising.  Fifty percent of listeners say they were compelled to gather more information about a company, product, or service as a result of hearing a commercial on the [![Advertising In Tampa Bay: Radio Commercials](https://f.hubspotusercontent00.net/hub/6611158/hubfs/Screen%20Shot%202021-04-22%20at%202.03.16%20PM.png?noresize=true&width=1642&name=Screen%20Shot%202021-04-22%20at%202.03.16%20PM.png)](https://blog.advertiseintampa.com/proof-advertising-on-tampa-radio-creates-top-of-mind-awareness)radio.  Thirty-six percent say they were convinced to buy a product by a radio ad. To see the complete NPR Edison research study, [click here](https://www.nationalpublicmedia.com/uploads/2021/04/Radio-Live-On-Air-and-Everywhere-from-NPR-and-Edison-Research.pdf). #### More Advertising Advice For Tampa Bay Small Business Owners - [How Much Do Tampa Bay Business Owners Spend on Advertising?](https://blog.advertiseintampa.com/how-much-do-tampa-bay-business-owners-spend-on-advertising) - [Why Audio Advertising In Tampa Bay Drives Purchase Decisions](https://blog.advertiseintampa.com/why-audio-advertising-in-tampa-bay-drives-purchase-decisions) - [Consumers Stick With Tampa Radio Despite Pandemic](https://blog.advertiseintampa.com/consumers-stick-with-tampa-radio-despite-pandemic) - [OTT & CTV: Who Watches Streaming Video In Tampa Bay?](https://blog.advertiseintampa.com/ott-ctv-who-watches-streaming-video-in-tampa-bay) - [Tampa Bay Homeowners Plan To Spend Stimulus Cash On Improvements](https://blog.advertiseintampa.com/tampa-bay-homeowners-plan-to-spend-stimulus-cash-on-improvements) [![Advertise On Tampa Radio](https://no-cache.hubspot.com/cta/default/5556325/b1085154-a282-483f-a9d8-07b04c2db836.png)](https://cta-redirect.hubspot.com/cta/redirect/5556325/b1085154-a282-483f-a9d8-07b04c2db836) Topics: [small business](https://blog.advertiseintampa.com/topic/small-business), [small business owner](https://blog.advertiseintampa.com/topic/small-business-owner), [best way to advertise](https://blog.advertiseintampa.com/topic/best-way-to-advertise), [reach](https://blog.advertiseintampa.com/topic/reach), [radio advertising](https://blog.advertiseintampa.com/topic/radio-advertising), [tampa small business owners](https://blog.advertiseintampa.com/topic/tampa-small-business-owners), [small business advertising](https://blog.advertiseintampa.com/topic/small-business-advertising), [radio listeners](https://blog.advertiseintampa.com/topic/radio-listeners), [effective advertising](https://blog.advertiseintampa.com/topic/effective-advertising), [reach & frequency](https://blog.advertiseintampa.com/topic/reach-frequency), [small business marketing](https://blog.advertiseintampa.com/topic/small-business-marketing), [advertising reach](https://blog.advertiseintampa.com/topic/advertising-reach), [share of ear](https://blog.advertiseintampa.com/topic/share-of-ear) #### Written by [Larry Julius](https://blog.advertiseintampa.com/author/larry-julius) ### Receive Great Advertising Advice Direct To Your Inbox... 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