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Tampa Bay Media: Reach By Consumer Demographics

Sep 12, 2019 3:13:31 PM / by Larry Julius

Advertise in Tampa Bay Media ReachAdvertising is critical to the success of every Tampa Bay small business owner.  One of the most powerful elements of any advertising campaign is how many people it reaches.

Nielsen, the world's largest consumer insights company, found that advertising reach has a more significant effect on sales than branding, recency, and context.

There are many ways a local business owner can advertise. This includes traditional media like Tampa radio, local TV, and newspaper. It also includes online advertising options such as Facebook, Instagram, and Pandora.

They type of customer an individual business needs to reach depends on the goods and services the company sells. For instance, a daycare operator might want to reach households with young children. On the other hand, a real estate agent could be looking for consumers in the market to purchase a new home.

The charts below reveal how the different advertising options available to Tampa Bay business compare in terms of the ability to reach customers with specific characteristics. This includes age, income, education, employment status, political affiliation, number of children, ethnicity, and purchase intent.

Reach By Age:

Tampa Bay Media Reach By Age Demographics

Reach By Income:

Tampa Bay Media Reach By Income

Reach By Education:

Advertise In Tampa Bay By Reach Education Attainment

Reach By Employment Status:

Tampa Bay Media Reach By Employment Status

Reach By Number Of Children At Home:

Advertise In Tampa Bay Media Reach Households with Children

Reach By Ethnicity:

Advertise In Tampa Bay Media Reach by Ethic Demographic

Tampa Free Radio Commercial

Reach By Political Party Affiliation:

Advertise In Tampa Bay Media Reach by Political Party Affiliation


Reach By Planned Household Purchases:

Advertise In Tampa Bay Media Reach by Purchase Intemt

The demographic characteristics demonstrated above represent just a small number of the categories a business owner can consider.  A reputable representative from a Tampa Bay media organization will be able to provide access to considerably more information.

More Advertising Advice For Tampa Bay Small Business Owners

Learn How To Advertise On Tampa Radio

Topics: small business, Television Advertising, best way to advertise, reach, tampa radio stations, tampa small business owners, retail stores, Hispanic radio, Spanish Radio, advertise on tampa radio, advertise in tampa bay, advertising in Tampa, social media advertising, newspaper advertising, small business advertising

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