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How To Reach Tampa Bay Moms?

Jul 1, 2019 6:36:00 AM / by Larry Julius

Advertising to Tampa Bay MothersAdvertising on Tampa radio stations is the best way for small business owners to reach the lucrative, local mother market.  Here's why.

Tampa Bay consumers will spend $54 billion over the next 12 months. Forbes magazine reports that it is moms who control 85% of all household purchases. Locally,  there are more than 455,000 mothers with children under the age of 17 at home.

Tampa Bay small business owners need to pay special attention to these mothers and their wallets. For example, compared to the general population, over the next 12 months, local moms live in households that are

  • 30% more likely to buy a new vehicle
  • 61% more likely to purchase a smartphone
  • 155% more likely to purchase a recreational vehicle
  • 38% more likely to buy a house/condo
  • 433% more likely to pay for daycare services
  • 15% more likely to purchase carpet/flooring
  • 20% more likely to pay for kitchen remodeling
  • 33% more likely to move
  • 49% more likely to get married
  • 77% more likely to refinance a mortgage

There are three things these moms have in common. They are women. They have kids at home And, almost every single one of them, 93.6%  to be exact, listens to Tampa radio stations each week.  This is a significantly higher percentage than tune-in to local TV; reach local newspapers; or log-on to Pandora or Spotify.

Advertising In Tampa Bay Mothers

All moms are valuable, of course, but it's Tampa Bay's working mothers who have the most money to spend at local businesses.

Advertise In Tampa Bay Marketing To Mothers

Advertising on Tampa radio stations is, clearly, the best way for local business owners to reach working moms.  Almost 100% percent of all employed mothers tune-in each week.

Advertise In Tampa Working MothersA recent study by Nielsen that reach is the second most important component of an advertising campaign for driving sales.  It's second only to the creative elements.

To reach both working and stay at home mothers, no other medium comes close to advertising on Tampa radio stations.

Learn How To Advertise On Tampa Radio

Topics: small business, small business owner, Television Advertising, best way to advertise, radio advertising, radio commercials, tampa radio, tampa radio stations, tampa small business owners, advertise on tampa radio, advertise in tampa bay, advertising in Tampa, advice, effective radio commercials, advertising to mothers, advertising to moms

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