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Mother's Day Spending In Tampa Bay Will Top $322 Million In 2022

Apr 22, 2022 12:17:29 PM / by Larry Julius

Eighty-four percent of all adults say they will celebrate Mother's Day in 2022. Based on per capita forecasts from the National Retail Federation (NRF), Tampa Bay consumers are expected to spend $321.8 million on the moms in their lives. This is a 13% increase over last year.

“Consumers are eager to find memorable ways to honor their mothers and other important women in their lives and are willing to spend a little extra on this sentimental holiday,” said NRF President and CEO Matthew Shay.

The NRF spending projections indicate that Tampa Bay consumers will spend $70.8 million on jewelry and another $53.6 million on special outings such as dinner or brunch. This will be the highest level of Mother's Day spending ever in these categories.

Here is how this large pool of Mother's Day cash in Tampa Bay is expected to be distributed by all retail categories.

The NRF research indicates that men will outspend women 3-to-1 this year on Mother's Day gifts. Most of these dollars will go towards presents for their moms, stepmoms, and wives.

Of all the money spent, Tampa Bay consumers are expected to spend 36% online, 30% at department stores, 27% at specialty stores, and 23% at local small businesses.

To compete for a share of record-high Mother's Day spending this year, local business owners will need to advertise. By most key marketing metrics, the best way to reach holiday shoppers is by advertising on Tampa Bay radio.

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Topics Return On Investment, ROI, best way to advertise, reach, radio advertising, retail stores, advertising to mothers, advertising to moms, holiday, holiday shopping, mother's day, Retail Sales, Retailer, retail, reach & frequency, advertising reach, holiday advertising, retail spending, advertising return on investment, advertising roi

The SHEconomy: Is Your Tampa Bay Business Benefiting?

Oct 8, 2019 10:03:00 AM / by Larry Julius

Last week, according to Nielsen, 601,626 single, adult women tuned-in to a Tampa radio station.  This is 88% of every consumer who fits this description.

Why should Tampa Bay small business owners take note of this demographic? A study by investment bank Morgan Stanley finds 41% of working-age women are single. That number is expected to increase to 45% over the next ten years.

The study, called 'Growth of the SHEconomy', indicates that single women outspend the average household in many retail categories. Remarkably, says, Erica Sweeney of MarketingDive, "Women purchase more than half of products traditionally considered 'male' including autos, home improvement products, and consumer electronics."

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Topics best way to advertise, retail stores, advertise on tampa radio, advertising in Tampa, advertising to mothers, advertising to moms, advertise to women, advertise to single women, SHEconomy

Is Your Tampa Bay Small Business Ready For Back-To-School?

Jul 18, 2019 6:54:00 AM / by Larry Julius

The National Retail Federation has predicted that this year's back-to-school shopping season will set a new record. Households with school-age children are expected to spend, on average, $696.70 preparing their kids for the first day of classes. This tops the previous record set in 2012.

For Tampa Bay small business owners, this means there is $560,193,514 of back-to-school bucks in play between now and the first bell of the school year.

According to the NRF, here's how the $696.70 per household will be spent.

  • Clothing & Accessories: $239.82
  • Computers & Electronics: $203.44
  • Shoes: $135.96
  • School Supplies: $117.49

To grab the largest share of back-to-school spending will require small business owners to advertise.  By any metric, advertising on Tampa radio stations will be the most effective.  Here's why.

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Topics small business, small business owner, best way to advertise, reach, radio advertising, radio commercials, tampa radio, tampa radio stations, tampa small business owners, retail stores, advertise on tampa radio, advertise in tampa bay, advertising in Tampa, advice, advertising to mothers, advertising to moms, how to advertise, back-to-school-advertising

How To Reach Tampa Bay Moms?

Jul 1, 2019 6:36:00 AM / by Larry Julius

Advertising on Tampa radio stations is the best way for small business owners to reach the lucrative, local mother market.  Here's why.

Tampa Bay consumers will spend $54 billion over the next 12 months. Forbes magazine reports that it is moms who control 85% of all household purchases. Locally,  there are more than 455,000 mothers with children under the age of 17 at home.

Tampa Bay small business owners need to pay special attention to these mothers and their wallets. For example, compared to the general population, over the next 12 months, local moms live in households that are

  • 30% more likely to buy a new vehicle
  • 61% more likely to purchase a smartphone
  • 155% more likely to purchase a recreational vehicle
  • 38% more likely to buy a house/condo
  • 433% more likely to pay for daycare services
  • 15% more likely to purchase carpet/flooring
  • 20% more likely to pay for kitchen remodeling
  • 33% more likely to move
  • 49% more likely to get married
  • 77% more likely to refinance a mortgage
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Topics small business, small business owner, Television Advertising, best way to advertise, radio advertising, radio commercials, tampa radio, tampa radio stations, tampa small business owners, advertise on tampa radio, advertise in tampa bay, advertising in Tampa, advice, effective radio commercials, advertising to mothers, advertising to moms

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