Over the next 12 months, according to Nielsen, 337,945 Tampa Bay area households plan to buy furniture and mattresses. Based on a per capita forecast from Furniture Today, these expenditures will total $1.29 billion during 2023, a $23.5 million dollar increase over 2022.

Although the forecast growth of furniture and bedding sales is expected to moderate a bit versus 2021, what retailer would not want to grab a share of the multi-million dollar category growth this year?

To capture a bigger share of the increased spending on chairs, couches, beds, tables, and mattresses will require local stores to invest in marketing. And according to most key metrics, the best way to reach local furniture buyers is with advertising on Tampa Bay radio.

Low unemployment, a boom in housing starts, and confident consumers are propelling robust sales for Tampa Bay furniture stores.

In 2019, local consumers in the Tampa area spent $1.3 billion on furniture and home furnishing. This number is expected to grow.

Based on estimates developed by Furniture Today’s Strategic Insights team and Easy Analytic Software Inc. (EASI), the total furniture and bedding market is projected to expand by more than 22% by 2024.

If a Tampa Bay small business owner who sells furniture, furnishings, or home decor would like to grab a larger share of this expanding market, then advertising is necessary.  By almost every key metric, advertising on local radio is a sound marketing investment.