--- title: What Tampa Bay Consumers Listen To On Their Smart Speakers description: Listening to music on local radio is the number one way Tampa Bay consumers use smart speakers. image: https://blog.advertiseintampa.com/hubfs/259px%20woman%20with%20smart%20speaker%20shutterstock_1213676959.png --- [![Advertise in Tampa Bay](https://blog.advertiseintampa.com/hs-fs/hubfs/Tampa_logo_stacked.png?width=469&height=164&name=Tampa_logo_stacked.png "Advertise in Tampa Bay")](https://advertiseintampa.com/) - [Home](https://advertiseintampa.com/) - [Advice](https://blog.advertiseintampa.com/) - [Resources](https://advertiseintampa.com/radio/) - [Advertise](https://advertiseintampa.com/advertise/) - [Sign up for free eBook](https://advertiseintampa.com/sign-up-for-free-ebook/) ![tampa_brands_HORIZONTAL_COLOR_updated5-1024x169-1_revised](https://blog.advertiseintampa.com/hs-fs/hubfs/tampa_brands_HORIZONTAL_COLOR_updated5-1024x169-1_revised.png?width=998&height=165&name=tampa_brands_HORIZONTAL_COLOR_updated5-1024x169-1_revised.png)  # [What Tampa Bay Consumers Listen To On Their Smart Speakers](https://blog.advertiseintampa.com/what-do-tampa-consumers-listen-to-on-their-smart-speakers) Jan 30, 2020 6:26:14 AM / by [Larry Julius](https://blog.advertiseintampa.com/author/larry-julius) - [Tweet](https://twitter.com/share) Over 600,000 consumers in Tampa Bay now own a smart speaker. Ownership of these devices, including Amazon Echo and Google Home, has grown five-fold since the beginning of 2017. ![Advertise In Tampa Bay Smart Speaker Ownership](https://blog.advertiseintampa.com/hs-fs/hubfs/Advertise%20In%20Tampa%20Bay%20Smart%20Speaker%20Ownership.png?width=684&name=Advertise%20In%20Tampa%20Bay%20Smart%20Speaker%20Ownership.png) According to Adobe Analytics, significantly  more consumers are asking Siri and Alexa to play music than any other activity. ![Advertising In Tampa: Smart Speaker Use](https://blog.advertiseintampa.com/hs-fs/hubfs/Screen%20Shot%202020-01-29%20at%2012.26.26%20PM.png?width=684&name=Screen%20Shot%202020-01-29%20at%2012.26.26%20PM.png) Many Tampa Bay small business owners depend on local radio to advertise their goods and service. So, how does the use of smart speakers as an audio device affect their radio advertising's ability to reach local consumers? The answer is: none at all. [![Learn How To Advertise On Tampa Radio](https://no-cache.hubspot.com/cta/default/5556325/e6a638d0-d8ef-4197-8693-6e1590207752.png)](https://cta-redirect.hubspot.com/cta/redirect/5556325/e6a638d0-d8ef-4197-8693-6e1590207752) A study by Edison Research finds that local AM/FM radio dominates the share of consumers' time spent using audio on a smart speaker. It's larger than Pandora, Spotify, and Amazon Music.  It's even more time than users spend with their personal music collection. #### **Share Of Time Spent Listening To Audio On A** #### **Smart Speaker** ![Advertise In Tampa Bay Smart Speaker Usage](https://blog.advertiseintampa.com/hs-fs/hubfs/Advertise%20In%20Tampa%20Bay%20Smart%20Speaker%20Usage.png?width=322&name=Advertise%20In%20Tampa%20Bay%20Smart%20Speaker%20Usage.png) In Tampa Bay, millennials make-up almost one-third of the population. This generation, however, accounts for 50% of smart speaker ownership, according to Nielsen. Among  local millennials who possess an Amazon Echo or Google Home device, Tampa Bay radio is, by far, the medium with the biggest reach.  This is a strong indication that smart speaker ownership does not impede the ability of local radio to deliver large, engaged audiences for small business owners. ![Advertise In Tampa Millennials Who Own Smart Speakers](https://blog.advertiseintampa.com/hs-fs/hubfs/Advertise%20In%20Tampa%20Millennials%20Who%20Own%20Smart%20Speakers.png?width=1376&name=Advertise%20In%20Tampa%20Millennials%20Who%20Own%20Smart%20Speakers.png) #### More Advice For Tampa Small Business Owners - [How To Advertise Insurance Products In Tampa Bay](https://blog.advertiseintampa.com/how-to-advertise-insurance-products-in-tampa-bay) - [How Do Pandora and Spotify Compare To Tampa Radio?](https://blog.advertiseintampa.com/how-do-pandora-and-spotify-compare-to-tampa-radio) - [Advertising In Tampa Bay: Reaching Furniture Buyers](https://blog.advertiseintampa.com/advertising-in-tampa-bay-reaching-furniture-buyers) - [Advertising On Tampa Radio: 5 Facts To Know Now](https://blog.advertiseintampa.com/advertising-on-tampa-radio-5-facts-to-know-now) - [Best Way To Advertise Pizza Restaurants In Tampa Bay](https://blog.advertiseintampa.com/best-way-to-advertise-in-tampa-bay-pizza-restaurants) - [Advertise In Tampa: Capture A Larger Share Of Home Improvement Market](https://blog.advertiseintampa.com/advertise-in-tampa-capture-a-larger-share-of-home-improvement-market) - [Recruitment Advertising: Reach 96% Of Qualified Candidates In Tampa Bay](https://blog.advertiseintampa.com/reach-90-of-qualified-job-candidates-in-tampa-bay) - [How To Reach Valentine's Day Shoppers In Tampa Bay](https://blog.advertiseintampa.com/how-to-reach-valentines-day-shoppers-in-tampa-bay) [![Tampa Free Radio Commercial](https://no-cache.hubspot.com/cta/default/5556325/b39d8357-e8f9-4d28-82c2-8601fe52031c.png)](https://cta-redirect.hubspot.com/cta/redirect/5556325/b39d8357-e8f9-4d28-82c2-8601fe52031c) Topics: [small business](https://blog.advertiseintampa.com/topic/small-business), [small business owner](https://blog.advertiseintampa.com/topic/small-business-owner), [millennials](https://blog.advertiseintampa.com/topic/millennials), [best way to advertise](https://blog.advertiseintampa.com/topic/best-way-to-advertise), [radio advertising](https://blog.advertiseintampa.com/topic/radio-advertising), [amazon echo](https://blog.advertiseintampa.com/topic/amazon-echo), [smart speaker](https://blog.advertiseintampa.com/topic/smart-speaker), [google home](https://blog.advertiseintampa.com/topic/google-home) #### Written by [Larry Julius](https://blog.advertiseintampa.com/author/larry-julius) ### Receive Great Advertising Advice Direct To Your Inbox... [![New call-to-action](https://no-cache.hubspot.com/cta/default/5556325/d9f8054d-5b03-4f68-9bfe-7c49fd65ef51.png)](https://cta-redirect.hubspot.com/cta/redirect/5556325/d9f8054d-5b03-4f68-9bfe-7c49fd65ef51) ### Recent Posts [![New call-to-action](https://no-cache.hubspot.com/cta/default/5556325/b41db665-4bb4-468b-967d-bbadd920d322.png)](https://cta-redirect.hubspot.com/cta/redirect/5556325/b41db665-4bb4-468b-967d-bbadd920d322) ### **Our Social Media**  [![rss-big-small-1](https://blog.advertiseintampa.com/hs-fs/hubfs/rss-big-small-1.jpg?width=32&name=rss-big-small-1.jpg)](https://blog.advertiseintampa.com/rss.xml) [![social-facebook-box-blue-icon-1](https://blog.advertiseintampa.com/hs-fs/hubfs/social-facebook-box-blue-icon-1.png?width=32&name=social-facebook-box-blue-icon-1.png)](https://www.facebook.com/Advertise-in-Tampa-Bay-273971626834832/) [![twitter-icon-1](https://blog.advertiseintampa.com/hs-fs/hubfs/twitter-icon-1.png?width=32&name=twitter-icon-1.png)](https://twitter.com/AdvertiseTampa)  [![linkedin-icon-1](https://blog.advertiseintampa.com/hs-fs/hubfs/linkedin-icon-1.png?width=32&name=linkedin-icon-1.png)](https://www.linkedin.com/company/advertise-in-tampa-bay/)