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How To Advertise Insurance Products In Tampa Bay

Jan 24, 2020 4:48:44 PM / by Larry Julius

Advertising In Tampa insuranceIf you were one of the 2,193,604 consumers who tuned-in to a Tampa radio station last week, then chances are you heard at least one commercial from GEICO, Progressive, or Liberty Mutual. That's because insurance is big business in Tampa.

Each year, Tampa Bay consumers spend $4.4 billion to insure their homes and cars. That's almost $1500 for every area adult.

There is good news and bad news for the 5600 local insurance agents who are competing to earn a substantial share of the home and auto premiums consumers are paying.

According to Nielsen, 258,000 policyholders in Tampa Bay are planning to switch insurance providers during the next 12 months.

The good news is, there will be a quarter-million customers up for grabs. The bad news, an equal number could be leaving their current agent.

Learn How To Advertise On Tampa Radio

Whether local insurance agents need to limit defections or want to cash in on new client acquisition, they need to advertise. By every key metric, advertising on local radio is the best option. That's a fact GEICO, Progressive, and Liberty Mutual know for sure.

Last week, for instance, 92.2% of local consumers planning to switch insurance providers listened to a Tampa radio station. This is significantly more than watched local TV, read a newspaper, browsed social media, or streamed audio from Pandora and Spotify.

Advertise In Tampa Insurance

Even among millennials, Tampa radio reaches, by far, the most members of that generation who are planning to switch insurance providers over the next 12 months.

Advertising In Tampa: Insurance Agents

There are many reasons a Tampa Bay consumer might switch providers including, price and service. But, regardless of the reason, those buying a new home or vehicle are the clients most at risk.

Among those consumers who plan on purchasing a home or car over the next 12 months, Tampa radio dominates their media selection.

Advertising In Tampa Auto Buyers

Radio's strong reach is why Deloitte, the world's largest business consulting firm, recommends that "radio advertising should be a big part of the mix for those buying advertising."

"Radio’s weekly reach, the percentage of people who listen to radio at least once per week, has been remarkably stable in the United States," says Deloitte. "Not only has reach hovered around 94% for the last few years, but that number is essentially unchanged from the 94.9% percent figure in spring 2001 when Apple introduced the iPod."

More Advertising Advice For Tampa Small Business Owners

Tampa Free Radio Commercial

Topics: small business, small business owner, Television Advertising, Streaming Audio, best way to advertise, radio advertising, digital advertising, online advertising, social media advertising, newspaper advertising, consumer spending, insurance agent, insurance

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