If you were one of the 2,193,604 consumers who tuned-in to a Tampa radio station last week, then chances are you heard at least one commercial from GEICO, Progressive, or Liberty Mutual. That's because insurance is big business in Tampa.

Each year, Tampa Bay consumers spend $4.4 billion to insure their homes and cars. That's almost $1500 for every area adult.

There is good news and bad news for the 5600 local insurance agents who are competing to earn a substantial share of the home and auto premiums consumers are paying.

According to Nielsen, 258,000 policyholders in Tampa Bay are planning to switch insurance providers during the next 12 months.

When Tampa Bay consumers make their New Year's resolutions, many will have money on their minds.

A new study by Fidelity Investments finds that 67% of adults are considering a financial resolution for 2020. This is 10% more than last year.

The top financial resolution, among those considering one, is, 'saving more'. The study found that, when asked to choose, a vast majority of consumers would rather save $5000 than lose five pounds.

This fervor for finance is excellent news for Tampa Bay small business owners who cater to savers and investors. This includes financial advisors, insurance agents, bankers, accountants, and mortgage brokers.

To compete for a fair share of these resolution dollars requires business owners to advertise. By any metric, the best way to reach potential savers and investors is on Tampa radio.