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Advertising In Tampa Bay: Reaching Savers and Investors

Dec 13, 2019 8:51:03 AM / by Larry Julius

Advertise in Tampa Bay: Financial ServicesWhen Tampa Bay consumers make their New Year's resolutions, many will have money on their minds.

A new study by Fidelity Investments finds that 67% of adults are considering a financial resolution for 2020. This is 10% more than last year.

The top financial resolution, among those considering one, is, 'saving more'. The study found that, when asked to choose, a vast majority of consumers would rather save $5000 than lose five pounds.

This fervor for finance is excellent news for Tampa Bay small business owners who cater to savers and investors. This includes financial advisors, insurance agents, bankers, accountants, and mortgage brokers.

To compete for a fair share of these resolution dollars requires business owners to advertise. By any metric, the best way to reach potential savers and investors is on Tampa radio.

Learn How To Advertise On Tampa Radio

According to Nielsen, Tampa radio reaches 90.6% of all consumers living in households who earn at least $50,000 per year. This is a significantly higher reach than among those who watch local TV, read newspapers, use social media like Facebook, or stream audio from platforms like Pandora.

The chart below indicates that local radio's dominance among Tampa Bay consumers is consistent at key income levels.

Advertise In Tampa Bay: Household Income

Tampa radio also has the ears of local consumers who already have investments, including savings accounts, stocks and bonds, or home mortgages.

Advertising In Tampa: Financial

Most importantly, of all media, Tampa Bay radio listeners are the most likely to hire local professionals to provide them with financial advice, planning, services, and products.

Advertising and Marketing In Tampa: Financial Services

Tampa radio's ability to precisely target those consumers with more money to save and invest illustrates why Deloitte, the world's largest business consulting firm, recommends that the medium be used by all companies that buy advertising.

"One might think," says Deloitte, "since radio in North America is popularly perceived to be largely free and ad-supported, that it would appeal mainly to demographics that are of less interest to those who buy advertising. The exact opposite is true."

"The August 2018 Deloitte Global survey found that the percentage of Americans who report listening to live radio is higher for those who are working, those with more education, and those with greater incomes."

More Advertising Advice For Tampa Bay Business Owners

Tampa Free Radio Commercial

Topics: small business owner, Television Advertising, best way to advertise, radio advertising, social media advertising, newspaper advertising, financial services, accountant, stock broker, insurance agent, financial planning, professional service, investors, financial planner

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