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Advertising On Tampa Radio: 5 Facts To Know Now

Jan 9, 2020 10:32:36 AM / by Larry Julius

Small business owners have been advertising on Tampa radio since the first station, WDAE, went on the air in 1922.  By almost every metric, the medium remains the best way to successfully market goods and services to local consumers.

Before  Tampa Bay businesses finalize their marketing plans for this year, here are five facts they should know about radio advertising.

1. Tampa Radio Reaches More Consumers Than All Other Media

Last week, 2,193,604 adults tuned-in to a Tampa radio station. That is significantly more than watched local TV, read a newspaper, engaged with social media, or used a streaming audio site like Pandora and Spotify.

Advertise In Tampa Bay Media Reach Among Adult Consumers2. Tampa Radio Reaches Consumers of All Ages Including Millennials

Radio reaches the most Tampa Bay consumers of all ages. This is even true among millennials, a generation who grew up with an abundance of media options.

Tampa Bay Media Reach By Age Demographics

3. Tampa Radio Listeners Are Fiercely Loyal

Adult consumers spend, on average, 1 hour and 45 minutes per day listening to local radio stations. This number has stayed remarkably consistent for many years despite the deluge of new media options.  

How can this be? The chart below indicates that, nationally, consumers have made more time in their day for all media, including local radio.

Advertising In Tampa Bay Media Usage

4. Tampa Radio Reaches The Most Hispanic and African American Consumers

Black and Hispanic consumers represent a sizable portion of Tampa Bay. According to Nielsen, these two populations comprise 28% of the adult population and will contribute $22.9 billion in spending to the local economy.

To claim a share of this very lucrative market requires Tampa Bay small business owners to advertise. By any metric, local radio is the best way to reach Black and Hispanic consumers.


Learn How To Advertise On Tampa Radio


For instance, last week, 91.7% of Black and Hispanic consumers tuned-in to a Tampa radio station. This is considerably more than watched local TV, read a newspaper, used social media, or logged-in to a streaming audio site.

Tampa Bay Radio Reaches Black and Hispanic Consumers

5. Tampa Radio Reach More Consumers At Every Income Level Than All Other Media

Reaching Tampa Bay consumers with money to spend is critical to the success of most advertising campaigns.

Regardless of the product or service a local small business sells, radio has the greatest reach among people who can afford to make a purchase.

Tampa Bay Media Reach By Income

These 5 facts, affirm why Deloitte, the world's largest business consulting firm, recommends that "radio advertising should be a big part of the mix for those buying advertising."

"Radio’s weekly reach, the percentage of people who listen to radio at least once per week, has been remarkably stable in the United States," says Deloitte. "Not only has reach hovered around 94% for the last few years, but that number is essentially unchanged from the 94.9% percent figure in spring 2001 when Apple introduced the iPod."

More Advice For Tampa Bay Small Business Owners

Tampa Free Radio Commercial

Topics: Television Advertising, millennials, best way to advertise, reach, radio advertising, digital advertising, online advertising, facebook advertising, social media advertising, newspaper advertising, consumer spending, hispanic consumers, black consumers

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