Each week, according to Nielsen, more than 2.2 million adult consumers tune-in to a Tampa radio station. This is significantly more than watch local TV or cable. More than stream video channels like Netflix or Hulu. More than read local newspapers. More than use Facebook or Instagram. More than listen to online audio services like Pandora and Spotify.

But almost everyone knows (including many who advertise on Tampa radio) that consumers only listen to local radio stations during the day. Right? Wrong!

According to Nielsen, 46% of local consumers listen to Tampa radio stations each week between 7:00pm and 12:00am. This is a larger audience than Pandora, Spotify, and Instagram combined reach during an entire week.

For Tampa small business owners, radio's immense nighttime audience offers a unique value proposition.

Tampa Bay small business owners are learning that 're-opening' may not be an appropriate word for the challenges they face as the Coronavirus crisis winds down.  A better term might be 're-introducing'.

Since the Governor of Florida shuttered the state on April 3, to slow the spread of COVID-19, Tampa area consumers have discovered new ways to buy the goods and services they need.  It's now the burden of local business owners to lure these customers back. The first step is re-introduction.

In 1922, WDAE, signed on as the first radio station in Tampa Bay. Since then, local business owners have used radio advertising to introduce themselves successfully to new customers. Radio has also helped these businesses survive recessions, depressions, world wars, hurricanes, and blizzards. By any metric, advertising on Tampa radio remains the most effective tactic a small business owner can use post-pandemic, as well.

You've done the research. You now know that by every measure, radio advertising is the most effective way for your Tampa Bay small business to market its goods and services.

You have learned, for instance, 2,193,604 consumers regularly tune-in to their favorite Tampa radio stations.  That's more than 90% of all adults.

You've also learned that, on average, adults spend almost two hours per day listening to Tampa radio.

If you dug deep enough, then you know radio advertising delivers, on average, a $10 lift in sales for every $1 invested. This is a remarkable ROI for any Tampa Bay small business owner.

What you may not have figured out, however, is what is the best time of day to advertise on Tampa radio?