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Advertising in Tampa Bay: The Radio Century

Aug 20, 2020 7:02:00 AM / by Larry Julius

Tampa radio reaches more area adults every week than any other medium. During a typical seven-day period, according to Nielsen, 2.3 million local consumers tune-in to their favorite AM and FM stations. This is significantly more than those who watch broadcast television, subscribe to pay-TV, browse social media, read a newspaper, or stream music from Pandora and Spotify.

Radio's omnipresence in the life of Tampa Bay consumers is remarkable considering today is the medium's 100th birthday.

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Topics Return On Investment, ROI, best way to advertise, reach, radio advertising, radio commercials, advertise on tampa radio, effective radio commercials, advertise on radio, reach & frequency, advertising reach, radio history

What Is The Best Way To Reach Tampa Bay's 2.6 Million Consumers?

Aug 17, 2020 11:55:24 AM / by Larry Julius

Despite all of the media options available for small business owners to market their goods and services, advertising on Tampa radio is still the best way to reach local consumers.

Adult consumers are spending 741 minutes per day consuming electronic media, according to a new study by Nielsen.  This is 7.8% more time than they spent last year and 11.2% more than in 2018.

The typical daily media diet consists of radio, live TV, time-shifted TV, DVD/Blue-ray devices, game consoles, internet-connected devices, as well as internet via computers, smartphone apps, and tablet apps.

According to Nielsen, despite all of these media options, local radio reaches the most consumers every week.

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Topics small business, small business owner, best way to advertise, reach, radio advertising, tampa small business owners, retail stores, effective radio commercials, small business advertising, effective advertising, Retail Sales, Retailer, retail, advertise on radio, reach & frequency, small business marketing, advertising reach

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