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Coronavirus: Advertising In Tampa Bay For Small Business Survival

Mar 24, 2020 10:22:41 AM / by Larry Julius

Tampa Bay small business owners are fighting the coronavirus battles on multiple fronts.  Their first objective is to keep their families and employees safe. Then, of course, there are the concerns of keeping their businesses healthy enough to survive current disruptions.

The business literature has an abundance of case studies showing how survival is often connected to a thoughtful communications and marketing strategy during challenging times.  

Business owners need to let Tampa Bay consumers know if they are still open. If their hours have changed. Or if they are providing alternative shopping methods (e.g., delivery, curbside pick-up).

Most importantly, it is imperative consumers know that a business will still be there for them when the crisis is over.

For those owners who are depending on communication to preserve their business, the best option may be to advertise on Tampa radio.

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Topics Return On Investment, ROI, Restaurants, small business, small business owner, Television Advertising, best way to advertise, radio advertising, retail stores, facebook advertising, newspaper advertising, Retailer, retail, corona, coronavirus, covid19

Keep Your Tampa Bay Small Business Healthy During The Corona Crisis

Mar 16, 2020 12:27:02 PM / by Larry Julius & Bob McCurdy

The top concern of every Tampa Bay small business owner is the health and safety of their families and employees.  Local information and breaking news regarding the Coronavirus is available by clicking here.

Of course, a secondary concern is tending to the health of their business amid an overabundance of social and financial disruptions. 

There is one prescription that helped many Tampa area businesses survive the Great Depression of 1929, the economic crash of 2009, and every recession in between.  The Rx for keeping a business healthy during chaotic times is to continue advertising.

The best example of how advertising cand fend off tough times was shared by The New Yorker magazine financial columnist James Surowiecki.

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Topics Restaurants, small business, small business owner, best way to advertise, radio advertising, retail stores, recession, Retailer, retail, corona, coronavirus, covid19

How Well Does Social Media Work For Tampa Bay Retailers?

Mar 13, 2020 9:31:08 AM / by Larry Julius

Tampa Bay retailers spend a considerable amount of time and money marketing their small businesses on social media.  Is this effort paying off?

Each month, according to Nielsen, 1.6 million Tampa Bay adults use Facebook, Instagram, or Twitter. This equates to 78% of consumers.  This reach is rather anemic compared to Tampa radio and TV, which attracts considerably more users in a single week than these social media platforms do over 30 days.

Among local millennials, the monthly reach of Facebook, Instagram, and Twitter is eclipsed by the weekly reach of Tampa radio.

The number of consumers reached by an advertising campaign, according to Nielsen, is the media consideration that has the most significant effect on increasing sales. 

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Topics small business, small business owner, best way to advertise, reach, radio advertising, retail stores, facebook advertising, instagram, facebook, twitter, social media advertising, Retailer, engagement, retail

Small Business Advertising In Tampa Bay: Target The Cash

Mar 3, 2020 9:24:48 AM / by Larry Julius

Tampa Bay consumers spent more than $59 billion with retailers last year. The National Retail Federation forecasts 4.1% more will be spent this year.

Who are the shoppers that will be spending all this money?

According to Nielsen, 53.3% of retail dollars are spent by Tampa area consumers over the age of 50. This may surprise many small business owners because older consumers comprise only 43% of the area's adult population.

These older consumers account for the majority of spending in almost every retail category. This includes furniture, cars, pet supplies, fast food, and electronics.

To earn a share of these massive dollars spent by these older consumers requires Tampa Bay small business owners to advertise.

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Topics small business, small business owner, Television Advertising, store traffic, best way to advertise, radio advertising, retail stores, social media advertising, newspaper advertising, consumer spending, baby boomers, Retail Sales, Retailer

Retail Boom: How Your Tampa Bay Small Business Can Benefit

Feb 28, 2020 7:25:22 AM / by Larry Julius

Retailers in Tampa Bay rang-up $59,380,749,000 in retail sales last year, according to Nielsen. But wait. It's about to get better.

The National Retail Federation forecasts that in 2020, sales will increase by as much as 4.1%. This will create another $2.4 billion for local small business owners.  

“The economy is growing at a more modest pace, but the underlying economic fundamentals remain in place and are positive,” stated NRF chief economist Jack Kleinhenz. “Consumers remain upbeat and have the confidence to spend, and the steady wage growth that has come with the strong job market is fueling their spending. The state of the consumer is very healthy.

To claim a fair share of this enlarged pool of spending will require Tampa Bay small business owners to advertise.

“Think you have a great product?” asks the U.S. Small Business Administration. “Unfortunately, no one’s going to know about it unless you advertise.”  

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Topics small business, small business owner, Television Advertising, millennials, Spotify, pandora, store traffic, best way to advertise, reach, radio advertising, facebook, newspaper advertising, consumer spending, Retail Sales, Retailer

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