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How Big Does A Small Business Need To Be To Advertise on Tampa Radio?

May 13, 2019 7:50:00 AM / by Larry Julius

How big does a small business need to be before it can afford to advertise on Tampa radio? The owners of Ana Delicias Bakery will be the first to tell you: size does not matter.

Ana Delicias Bakery in Tampa is not just a small business. It's a tiny, family-owned business with big ambitions. Advertising on local radio is helping the business raise the dough to grow.

"Radio advertising is not an expense for us, It is an investment," says Paula Tavarez who co-owns the bakery with her cousin Ana Lizardo. "That investment has paid off."

There are more than 200,000 small businesses in Tampa Bay.  Each of them is competing for a share of the $54-billion area consumers will spend this year.

To succeed, the US Small Business Administration (SBA) recommends that to succeed, every local business consider advertising. 

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Topics Return On Investment, Restaurants, small business, Bakery, store traffic, best way to advertise, radio advertising, tampa radio, tampa radio stations, tampa small business owners, retail stores, Hispanic radio, Spanish Radio

Do Consumers Pay Attention To Commercials On Tampa Radio?

May 9, 2019 3:00:00 PM / by Larry Julius

Just about every adult in Tampa Bay spent, on average, 15 hours last week listening to the radio.  As a matter of fact, more people tuned-in to their favorite Tampa radio station than watched TV; read a newspaper, or logged-on to Pandora and Spotify.

"Sure," a St. Petersburg small business owner says. "People are still tuning-in to local radio stations, but do they switch stations when my commercial comes on?"

Not to worry. Unlike TV, which makes avoiding commercials a breeze, there is no ad-skipping technology for radio.  As a result, a study by Nielsen reveals that 93% of radio listeners stick around for the ads.

This raises the question: Consumers are not button-pushing during radio commercials, but are they paying attention to the content of the advertising? Research says YES.

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Topics Return On Investment, ROI, small business owner, best way to advertise, radio advertising, radio commercials, tampa radio, tampa radio stations, tampa small business owners, retail stores

What is the Best Way For Retail Stores to Advertise in Tampa Bay?

May 6, 2019 7:40:00 AM / by Larry Julius

Over the next 12 month, Tampa Bay consumers will spend $54 billion on retail products.

Small business owners who want to compete for a share of this cash will need to advertise. As Professor Jef Richards at Michigan State University points out, “Advertising is totally unnecessary…unless you want to make money.”

Bottom line: Tampa consumers will only buy from retailers they know about.

There are many ways small business owners to advertise. This includes local television, newspapers, or streaming media platforms like Pandora and Spotify.

But regardless of what product a retailer sells, advertising on Tampa radio the best option. Radio reaches significantly more consumers in every major retail category than all of the other media choices.

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Topics Return On Investment, ROI, small business, store traffic, radio advertising, tampa radio stations, tampa small business owners, retail stores

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