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Tampa Radio: Who's Listening During The Coronavirus Crisis

Mar 27, 2020 1:41:11 PM / by Larry Julius

In a typical week, 2.1 million adult consumers tune-in to Tampa radio stations.  But, since the onset of the Coronavirus, the weeks have not been typical.

Before social-distancing and work-from-home orders, 1.3 million Tampa Bay consumers would drive to-and-from work each day. More than 94% of these commuters could be reached by radio.  

Tampa Bay small business owners who depend on radio advertising to market their goods and services, therefore, might be concerned that the disruption in commuting patterns could depress the amount of time consumers spend with local radio.

According to market research, however, radio listening remains an important part of the daily life of consumers. Even amid the current chaos.

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Topics small business, small business owner, best way to advertise, radio advertising, retail, corona, coronavirus, covid19, crisis marketing

Coronavirus: Advertising In Tampa Bay For Small Business Survival

Mar 24, 2020 10:22:41 AM / by Larry Julius

Tampa Bay small business owners are fighting the coronavirus battles on multiple fronts.  Their first objective is to keep their families and employees safe. Then, of course, there are the concerns of keeping their businesses healthy enough to survive current disruptions.

The business literature has an abundance of case studies showing how survival is often connected to a thoughtful communications and marketing strategy during challenging times.  

Business owners need to let Tampa Bay consumers know if they are still open. If their hours have changed. Or if they are providing alternative shopping methods (e.g., delivery, curbside pick-up).

Most importantly, it is imperative consumers know that a business will still be there for them when the crisis is over.

For those owners who are depending on communication to preserve their business, the best option may be to advertise on Tampa radio.

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Topics Return On Investment, ROI, Restaurants, small business, small business owner, Television Advertising, best way to advertise, radio advertising, retail stores, facebook advertising, newspaper advertising, Retailer, retail, corona, coronavirus, covid19

Keep Your Tampa Bay Small Business Healthy During The Corona Crisis

Mar 16, 2020 12:27:02 PM / by Larry Julius & Bob McCurdy

The top concern of every Tampa Bay small business owner is the health and safety of their families and employees.  Local information and breaking news regarding the Coronavirus is available by clicking here.

Of course, a secondary concern is tending to the health of their business amid an overabundance of social and financial disruptions. 

There is one prescription that helped many Tampa area businesses survive the Great Depression of 1929, the economic crash of 2009, and every recession in between.  The Rx for keeping a business healthy during chaotic times is to continue advertising.

The best example of how advertising cand fend off tough times was shared by The New Yorker magazine financial columnist James Surowiecki.

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Topics Restaurants, small business, small business owner, best way to advertise, radio advertising, retail stores, recession, Retailer, retail, corona, coronavirus, covid19

How Well Does Social Media Work For Tampa Bay Retailers?

Mar 13, 2020 9:31:08 AM / by Larry Julius

Tampa Bay retailers spend a considerable amount of time and money marketing their small businesses on social media.  Is this effort paying off?

Each month, according to Nielsen, 1.6 million Tampa Bay adults use Facebook, Instagram, or Twitter. This equates to 78% of consumers.  This reach is rather anemic compared to Tampa radio and TV, which attracts considerably more users in a single week than these social media platforms do over 30 days.

Among local millennials, the monthly reach of Facebook, Instagram, and Twitter is eclipsed by the weekly reach of Tampa radio.

The number of consumers reached by an advertising campaign, according to Nielsen, is the media consideration that has the most significant effect on increasing sales. 

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Topics small business, small business owner, best way to advertise, reach, radio advertising, retail stores, facebook advertising, instagram, facebook, twitter, social media advertising, Retailer, engagement, retail

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