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Advertising On Tampa Bay Radio in 2022: Five Things to Know

Jul 20, 2022 9:57:54 AM / by Larry Julius

West-central Florida business owners have depended on Tampa radio to market their goods and services since WDAE, the city's first radio station, went on air in 1922. Despite the advent of new media and technologies since then, advertising on local radio stations is still the best way for the area's 123,853 small business owners to create and maintain customers.

Here are five facts every business owner should know about advertising on Tampa radio in 2022.

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Topics small business, small business owner, best way to advertise, radio advertising, radio commercials, tampa radio, tampa radio stations, tampa small business owners, Hispanic radio, Spanish Radio, advertise on tampa radio, radio recruitment advertising, small business advertising, radio listeners, nobody listens to radio, advertise on radio, small business marketing, advertising on radio, radio history, tampa bay radio, radio formats, car radio, who listens to radio, am/fm radio, online radio listening

Tampa Bay Radio Is The #1 Advertising-Supported Medium

Jul 6, 2022 4:17:29 PM / by Larry Julius

Local business owners have been advertising on Tampa Bay radio since WDAE first signed-on in 1922.  But, back then, there were only two options for reaching a mass audience: newspapers and radio.

Today, though, advertisers have an over-abundance of marketing options both over-the-air and online. But every week, according to Nielsen, 2.3 million adults listen to a Tampa Bay radio station, giving the 101-year-old medium, by far, the biggest reach amongst local consumers.

A new report released last week by Nielsen underscores AM/FM radio's durable reach among all media.

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Topics Spotify, pandora, Streaming Audio, reach, radio advertising, advertise on tampa radio, advertise on radio, reach & frequency, sirius/xm, advertising reach, advertising options, streaming media, amazon, apple

Advertise On Tampa Radio? 5 Things Business Owners Get Wrong

Dec 30, 2021 2:22:38 PM / by Larry Julius

To ensure success, every Tampa Bay business owner needs to advertise.

"Think you have a great product?" asks the US Small Business Administration. "Unfortunately, no one’s going to know about it unless you advertise.”

The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business.”

There are dozens of ways for local small business owners to advertise. By most metrics, the best way to advertise is on Tampa radio. These measures of effectiveness, however, are often obscured by the glimmer and glitz of newer technologies. 

To help reduce the glare that often blinds business owners to the potency of advertising on Tampa radio, here are the top five things many local business owners get wrong.

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Topics radio advertising, radio commercials, tampa radio, tampa radio stations, Hispanic radio, Spanish Radio, advertise on tampa radio, radio recruitment advertising, nobody listens to radio, advertise on radio, advertising on radio, radio history, tampa bay radio, radio formats, car radio, who listens to radio

Advertise In Tampa Bay: Top 5 Articles From 2021

Nov 29, 2021 2:53:37 PM / by Larry Julius

Based on projections from the National Retail Federation (NRF), Tampa Bay consumers are on track to spend $46.3-billion with retailers by the end of this year. This would be 13.5% higher than was spent in 2020.

To earn a significant share of these retail dollars, Tampa Bay area business owners are expected to spend $1.6 billion to advertise by year's end, according to Borrell Associates. This company tracks advertising expenditures in local markets across the U.S.

To ensure they are spending their advertising and marketing dollars wisely, many Tampa Bay business owners research how to best target prospective customers by using local media. An exceptional resource for local business owners to investigate the media habits of localconsumers is on the advice section of AdvertiseInTampaBay.com.  

Here are the top five most-read articles on the site in 2021:

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Topics Television Advertising, best way to advertise, radio advertising, advertise on tampa radio, advertise in tampa bay, advertising in Tampa, radio recruitment advertising, digital advertising, online advertising, how to advertise, social media advertising, politcial advertising, employment advertising, advertise on radio, advertising on radio, local television, advertising options, internet advertising

Tampa Bay New Car Buyers Agree: Put AM/FM Radio In My Dashboard

Nov 11, 2021 4:15:38 PM / by Larry Julius

In 2020, there were 168,983 new cars and trucks registered in the Tampa Bay metro area. This number is based on projections from the National Auto Dealers Associaton (NADA) and the U.S. Census bureau.

In all, says NADA, there are 878 new-car dealerships in Florida. Despite the pandemic, these dealers, including those in the Tampa Bay area, sold $83 billion worth of new vehicles.

Through June of this year, these same dealers have already rung up $51.8 billion in new car sales.

When it comes to buying new vehicles, Tampa Bay consumers have a broad range of preferences. Some buyers want Fords while others want Chevrolets, Toyotas, or Teslas.  Some buyers want pick-up trucks, while others want sub-compacts, SUVs, or sports cars. Of course, some want blue vehicles, while others want pearl white, orchard green, or redolent red.

There is one purchase criterion, however, that most Tampa Bay car buyers can agree on. They want an AM/FM radio smack-dab, in the middle of their dash.

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Topics best way to advertise, tampa radio, advertise on tampa radio, in-car advertising, used cars, used trucks, pre-owned vehicles, car dealers, vehicle traffic, in-car audio, automotive, tampa bay radio, used vehicles, new cars, car radio, who listens to radio

Why Audio Advertising In Tampa Bay Drives Purchase Decisions

Apr 8, 2021 12:37:52 PM / by Larry Julius

Tampa Bay consumers are expected to spend nearly 7% more at retail in 2021 than in 2020. This forecast is based on recently released data from the National Retail Federation.

To lay claim to a significant share of growing consumer spending, Florida retailers will need to advertise.

“Think you have a great product?” asks the US Small Administration. “Unfortunately, no one’s going to know about it unless you advertise.”   

“Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business."

Scientifically speaking, the fastest way a marketing message can reach the areas of a Tampa Bay consumer's brain responsible for purchase decisions is through the ear.  That's why audio advertising can be far more potent than visual messaging.

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Topics small business, small business owner, Spotify, pandora, Streaming Audio, tampa radio, tampa small business owners, retail stores, advertise on tampa radio, Retail Sales, Retailer, retail, advertise on radio, small business marketing, sirius/xm, podcasts, retail spending

Does Anyone Listen To Tampa Radio At Night?

Mar 9, 2021 4:06:16 PM / by Larry Julius

Each week, according to Nielsen, more than 2.2 million adult consumers tune-in to a Tampa radio station. This is significantly more than watch local TV or cable. More than stream video channels like Netflix or Hulu. More than read local newspapers. More than use Facebook or Instagram. More than listen to online audio services like Pandora and Spotify.

But almost everyone knows (including many who advertise on Tampa radio) that consumers only listen to local radio stations during the day. Right? Wrong!

According to Nielsen, 46% of local consumers listen to Tampa radio stations each week between 7:00pm and 12:00am. This is a larger audience than Pandora, Spotify, and Instagram combined reach during an entire week.

For Tampa small business owners, radio's immense nighttime audience offers a unique value proposition.

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Topics small business, small business owner, prime time, time of day, tampa small business owners, advertise on tampa radio, small business advertising, radio listeners, night, effective advertising, advertise on radio, small business marketing

5 Key Advertising Stats Tampa Bay Small Business Owners Should Know

Feb 22, 2021 1:42:45 PM / by Larry Julius

Since 1922, advertising on Tampa radio has helped small business owners survive and thrive during times of peril. This includes world wars, natural disasters, depressions, and recessions.

Even during a pandemic, by almost every key marketing metric, radio advertising remains the best way for a Tampa Bay business to market its goods and services.

To prove the point, here are five statistics that vividly demonstrate the value of advertising on Tampa radio.

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Topics Return On Investment, ROI, best way to advertise, reach, radio commercials, retail stores, advertise on tampa radio, in-car advertising, website, Retail Sales, Retailer, retail, web traffic, website visitors, in-car audio, listening location, online shoppers

Advertising In Tampa Bay: Reaching Female Consumers

Feb 10, 2021 1:35:17 PM / by Larry Julius

There are 1,362,200 adult women in the Tampa Bay area. Based on research from the Harvard Business Review, as a consumer group, females account for 70-80 percent of all consumer purchasing through a combination of their buying power and influence.  According to Nielsen, this will amount to between $43.5 billion and $49.7 billion this year.

Overall, according to the Bureau of Labor Statistics and the US Census Bureau:

  • Single women across all income brackets spend, on average, $34,817 on goods and service
  • Working married women contribute over a third of their families’ incomes
  • Over a quarter (29.4%) of wives earned more than their husbands in 2018, an increase from 15.9% in 1981.

Furthermore, according to research published by Forbes:

  • The top homebuyers after married couples are single women (18%, double the percentage for single men at 9%).
  • Women are 50% more likely than men to regularly watch online how-to videos.
  • 94% of women between the ages of 15-35 spend over an hour per day shopping online.
  • 70% of travel consumers are women.
  • 85% of women say that if they like a brand, they will remain loyal to it.

For Tampa Bay small business owners to successfully capture a meaningful share of the local female economy requires advertising.

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Topics small business, small business owner, best way to advertise, tampa small business owners, advertise on tampa radio, advertising to mothers, small business advertising, advertise to women, advertise to single women, advertise on radio, small business marketing, marketing to women

How Smart Speakers Affect Advertising On Tampa Radio

Feb 4, 2021 2:16:35 PM / by Larry Julius

Tampa Bay's first radio station, WDAE-AM, began broadcasting on May 31, 1922.  The process of getting the station's programming from the studio into the home of local listeners required tall-transmitting towers with miles of underground copper wire in the middle of massive fields.

For the next 71 years, this massive investment in real estate, steel, and cooper was the only method of delivering a radio advertiser's message into the ears of Tampa consumers.

In 1993, however, new technology permitted Tampa radio stations to augment the reach of their tall towers by simultaneously streaming its over-the-air programming via the internet. This provided local consumers with the choice of listening to their favorite stations on their car radios, clock radios, and boom boxes or on an internet connected devices like computers, smartphones, or tablets.

Today, based on estimates from Edison Research, 11% of listening to local radio stations occurs on a streaming media device.  The ability for AM/FM to migrate from their tall towers to internet streaming allows Tampa radio to reach more local consumers every week than all other media.

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Topics small business, small business owner, Streaming, Streaming Audio, best way to advertise, tampa small business owners, advertise on tampa radio, small business advertising, amazon echo, smart speaker, google home, small business marketing, siri

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