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tampa_brands_HORIZONTAL_COLOR Advertise In Tampa

Advertising In Tampa: Reaching Millennial Parents

Feb 15, 2020 8:01:00 AM / by Larry Julius

How quickly the millennials have grown up.

According to Nielsen, 55% of all Tampa Bay parents with children under the age of 18 are millennials.  

From the time their kids are born until they reach they are 17, these young parents will, spend, on average, $233,000 per child. This does not include the cost of college.

Currently, there are 621,198 children under the age of 18 living in Tampa Bay. That means the local millennial-parenting economy is worth upwards of $144 billion. These dollars are being spent, among other things, on diapers, daycare, transportation, toys, education, electronics, clothing, and health care.

For Tampa Bay small business owners interested in competing for a substantial portion of this multi-billion dollar pool of parental cash, they must advertise to millennial moms and dads. By almost any measurement, advertising on Tampa radio is the best way to reach this audience.

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Topics small business, small business owner, Television Advertising, millennials, Spotify, pandora, best way to advertise, radio advertising, advertising to mothers, social media advertising, newspaper advertising, millennial parents, children, kids

Why Tampa Bay Used Car Dealers Need To Advertise Now

Feb 11, 2020 1:22:21 PM / by Larry Julius

March is the biggest single month for used car sales in Tampa Bay. During these 31 days alone, local pre-owned vehicle dealers are expected to bring in $121 million in sales. This will represent 10% of their annual revenue.

By the end of May, these dealers owners will sell more than $336 million worth of pre-owned cars and trucks. This, undoubtedly, makes March-May 'used car season' in Tampa Bay.

Although most Tampa area used car dealers are small business owners, they do really big business. In all, over the next 12 months, more than 415,000 pre-owned vehicles will be driven off their lots.

To capture a larger share of the area's $1.2 billion used car market requires pre-owned vehicle dealers to advertise. By any measure, the best way for these business owners to advertise is on Tampa radio.

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Topics small business owner, Spotify, pandora, best way to advertise, radio advertising, digital advertising, online advertising, social media advertising, newspaper advertising, small business advertising, used cars, used trucks, pre-owned vehicles, car dealers

Advertise In Tampa: Reaching Mother's Day Shoppers

Feb 5, 2020 1:47:48 PM / by Larry Julius

As Valentine's Day sales begin to dwindle, that's when Tampa Bay small business owners start thinking about Mom.

Mother's Day, which happens on the second Sunday of May, is second only to Christmas in terms of holiday spending. Last year, Tampa Bay consumers spent more than $253-million celebrating the women in their lives. That number is expected to grow again in 2020.

To claim a significant share of this Mother's Day cash, local retailers and restaurants will need to advertise.  By almost every key metric, advertising on Tampa radio is the best choice.

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Topics small business, small business owner, Television Advertising, Spotify, pandora, Streaming Audio, best way to advertise, radio advertising, digital advertising, online advertising, facebook advertising, social media advertising, newspaper advertising, restaurant marketing, restaurant advertising, consumer spending, mother's day, male shoppers

How Do Pandora and Spotify Compare To Tampa Radio?

Jan 21, 2020 9:33:00 AM / by Larry Julius

In 1922, WDAE became the first radio station to serve Tampa Bay. Today, 2,193,604 adult consumers tune-in to Tampa radio stations every week. This is significantly more than watch local TV or read newspapers. 

Tampa Bay small business owners, however, also want to know how local radio compares to streaming audio platforms like Pandora and Spotify, especially as it relates to advertising. The answer could surprise many of them.

Pandora was created to provide a personalized radio station catering to the musical preferences of each user.  The playlists were determined by a proprietary algorithm and then streamed directly to each listeners' computer. Over the next few years, the service became available on iPads and smartphones.

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Topics small business, small business owner, millennials, Spotify, Streaming, pandora, best way to advertise, radio advertising

Tampa Bay Small Business Advice: Top 10 Advertising Articles Of 2019

Dec 6, 2019 4:11:17 PM / by Larry Julius

Small business owners in the Tampa Bay area must advertise to claim a fair share of the $59.3 billion retail economy.

“Think you have a great product?” asks the U.S. Small Business Administration. “Unfortunately, no one’s going to know about it unless you advertise.”  The SBA goes on to say, “Advertising, if done correctly, can do wonders for your sales, and you know what that means: more revenue and more success for your business."

During 2019, many Tampa Bay small business owners sought advertising guidance on the advice pages of www.AdvertiseInTampaBay.com. Below are the top ten most-read articles from the past 12 months.

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Topics Television Advertising, Spotify, pandora, best way to advertise, radio advertising, digital advertising, online advertising, facebook advertising, social media advertising, newspaper advertising, effective advertising

Tampa Bay Business Owners: Skip Ads on Pandora and Spotify

Apr 22, 2019 7:26:00 AM / by Larry Julius

Of all the advertising options available to Tampa Bay small business owners, streaming audio services like Pandora and Spotify are the least effective.  Here's why.

According to Nielsen, after the content of a commercial is considered, the element of an advertising campaign that drives sales the most is reach. In other words, making sure the most people possible are exposed to the advertiser's message is crucial.

When it comes to achieving reach among consumers, Pandora and Spotify rank dead last.  Advertising on Tampa radio stations, actually, can reach 266% more consumers than these two streaming-audio platforms combined.

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Topics Spotify, Streaming, pandora, Streaming Audio

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