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Advertising In Tampa Bay: Radio Listening Little Changed From Year Ago

Aug 10, 2020 7:01:00 AM / by Larry Julius

During July, 2.1 million adult radio-listeners spent two hours per day listening to their favorite Tampa Bay stations, according to Nielsen. Although local consumers had spent fewer minutes listening at the onset of the pandemic, the current time tuned-in remains little changed  compared to a year ago.

Advertising On Tampa Radio Time Spent Listening

Some advertising experts had predicted that as consumers spent more time at home because of COVID-19 concerns, the hours devoted to radio listening would decrease. That, however, was not the case.

In July of 2019, according to Nielsen, 26.7% of radio listening occurred at home. During July of this year, in-home listening jumped to 32.8%. Despite the reduction in out-of-home activities, though, consumers still spent the exact amount of time listening to Tampa radio.

Advertising on Tampa Radio Listening Location 2020

Overall, the pandemic has inflicted little change on the audio advertising landscape.  A study by Edison Research indicates that among all options, local radio's 'share of ear' remains consistent.

During the second quarter of 2019, adult consumers spent 78% of their time with ad-supported audio listening to AM/FM radio. No other  medium came close.Learn How To Advertise On Tampa Radio

During the same quarter this year, consumers devoted 76% of their time with local radio.  Podcasts were a distant second at 9%.

Advertise On Tampa Radio Share of Ear

Since 1922 when WDAE signed-on as the first radio station serving Tampa,  small business owners have depended on local radio to market their goods and services through recessions, depressions, and natural disasters.  All the research indicates that AM/FM radio is as dependable now as it was then.

More Advertising Advice For Tampa Bay Small Business Owners

Advertise On Tampa Radio




Topics: small business, small business owner, Spotify, pandora, best way to advertise, radio advertising, tampa small business owners, small business advertising, corona, coronavirus, covid19, advertise on radio, small business marketing, sirius/xm, pandemic, podcasts

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