--- title: "Advertising In Tampa Bay: Radio Listening Little Changed From Year Ago" description: Time spent listening to Tampa radio remains little changed despite pandemic induced lifestyle changes among local consumers. image: https://blog.advertiseintampa.com/hubfs/250px%20Woman%20With%20Mask%20Listening%20to%20Radio%20shutterstock_1766575034%20copy.png --- [![Advertise in Tampa Bay](https://blog.advertiseintampa.com/hs-fs/hubfs/Tampa_logo_stacked.png?width=469&height=164&name=Tampa_logo_stacked.png "Advertise in Tampa Bay")](https://advertiseintampa.com/) - [Home](https://advertiseintampa.com/) - [Advice](https://blog.advertiseintampa.com/) - [Resources](https://advertiseintampa.com/radio/) - [Advertise](https://advertiseintampa.com/advertise/) - [Sign up for free eBook](https://advertiseintampa.com/sign-up-for-free-ebook/) ![tampa_brands_HORIZONTAL_COLOR_updated5-1024x169-1_revised](https://blog.advertiseintampa.com/hs-fs/hubfs/tampa_brands_HORIZONTAL_COLOR_updated5-1024x169-1_revised.png?width=998&height=165&name=tampa_brands_HORIZONTAL_COLOR_updated5-1024x169-1_revised.png)  # [Advertising In Tampa Bay: Radio Listening Little Changed From Year Ago](https://blog.advertiseintampa.com/advertising-in-tampa-bay-radio-listening-little-changed-from-year-ago) Aug 10, 2020 7:01:00 AM / by [Larry Julius](https://blog.advertiseintampa.com/author/larry-julius) - [Tweet](https://twitter.com/share) During July, 2.1 million adult radio-listeners spent two hours per day listening to their favorite Tampa Bay stations, according to Nielsen. Although local consumers had spent fewer minutes listening at the onset of the pandemic, the current time tuned-in remains little changed  compared to a year ago. [![Advertising On Tampa Radio Time Spent Listening](https://blog.advertiseintampa.com/hs-fs/hubfs/Advertising%20On%20Tampa%20Radio%20Time%20Spent%20Listening.png?noresize=true&width=590&name=Advertising%20On%20Tampa%20Radio%20Time%20Spent%20Listening.png)](https://blog.advertiseintampa.com/what-is-the-best-time-to-advertise-on-radio-in-tampa-bay) Some advertising experts had predicted that as consumers spent more time at home because of COVID-19 concerns, the hours devoted to radio listening would decrease. That, however, was not the case. In July of 2019, according to Nielsen, 26.7% of radio listening occurred at home. During July of this year, in-home listening jumped to 32.8%. Despite the reduction in out-of-home activities, though, consumers still spent the exact amount of time listening to Tampa radio. [![Advertising on Tampa Radio Listening Location 2020](https://blog.advertiseintampa.com/hs-fs/hubfs/Advertising%20on%20Tampa%20Radio%20Listening%20Location%202020.png?noresize=true&width=557&name=Advertising%20on%20Tampa%20Radio%20Listening%20Location%202020.png)](https://blog.advertiseintampa.com/the-value-of-reaching-tampa-bay-consumers-in-their-cars) Overall, the pandemic has inflicted little change on the audio advertising landscape.  A study by Edison Research indicates that among all options, local radio's 'share of ear' remains consistent. During the second quarter of 2019, adult consumers spent 78% of their time with ad-supported audio listening to AM/FM radio. No other  medium came close. [![Learn How To Advertise On Tampa Radio](https://no-cache.hubspot.com/cta/default/5556325/e6a638d0-d8ef-4197-8693-6e1590207752.png)](https://cta-redirect.hubspot.com/cta/redirect/5556325/e6a638d0-d8ef-4197-8693-6e1590207752) During the same quarter this year, consumers devoted 76% of their time with local radio.  Podcasts were a distant second at 9%. [![Advertise On Tampa Radio Share of Ear](https://f.hubspotusercontent00.net/hub/6611158/hubfs/Advertise%20On%20Boston%20Radio%20Share%20of%20Ear.png?noresize=true&width=535&name=Advertise%20On%20Boston%20Radio%20Share%20of%20Ear.png)](https://blog.advertiseintampa.com/how-to-successfully-drive-store-traffic-into-a-tampa-bay-business) Since 1922 when WDAE signed-on as the first radio station serving Tampa,  small business owners have depended on local radio to market their goods and services through recessions, depressions, and natural disasters.  All the research indicates that AM/FM radio is as dependable now as it was then. #### More Advertising Advice For Tampa Bay Small Business Owners - [Advertising On Tampa Radio Reaches Pay-TV's Cable Cutters](https://blog.advertiseintampa.com/advertising-on-tampa-radio-reaches-pay-tvs-cable-cutters) - [Tampa Bay Retailers Prepare For $344 Million Back-To-School Season](https://blog.advertiseintampa.com/tampa-bay-retailers-prepare-for-344-million-back-to-school-season) - [Drivers Hit The Road Taking Tampa Radio Along For The Ride](https://blog.advertiseintampa.com/drivers-hit-the-road-taking-tampa-radio-along-for-the-ride) - [Advertising On Tampa Radio: What Consumers Want To Hear](https://blog.advertiseintampa.com/advertising-on-tampa-radio-what-consumers-want-to-hear) - [Advertising In Tampa Bay: Consumers Pay More For Sustainable](https://blog.advertiseintampa.com/advertising-in-tampa-bay-consumers-pay-more-for-sustainable) [![Advertise On Tampa Radio](https://no-cache.hubspot.com/cta/default/5556325/b1085154-a282-483f-a9d8-07b04c2db836.png)](https://cta-redirect.hubspot.com/cta/redirect/5556325/b1085154-a282-483f-a9d8-07b04c2db836) Topics: [small business](https://blog.advertiseintampa.com/topic/small-business), [small business owner](https://blog.advertiseintampa.com/topic/small-business-owner), [Spotify](https://blog.advertiseintampa.com/topic/spotify), [pandora](https://blog.advertiseintampa.com/topic/pandora), [best way to advertise](https://blog.advertiseintampa.com/topic/best-way-to-advertise), [radio advertising](https://blog.advertiseintampa.com/topic/radio-advertising), [tampa small business owners](https://blog.advertiseintampa.com/topic/tampa-small-business-owners), [small business advertising](https://blog.advertiseintampa.com/topic/small-business-advertising), [corona](https://blog.advertiseintampa.com/topic/corona), [coronavirus](https://blog.advertiseintampa.com/topic/coronavirus), [covid19](https://blog.advertiseintampa.com/topic/covid19), [advertise on radio](https://blog.advertiseintampa.com/topic/advertise-on-radio), [small business marketing](https://blog.advertiseintampa.com/topic/small-business-marketing), [sirius/xm](https://blog.advertiseintampa.com/topic/sirius-xm), [pandemic](https://blog.advertiseintampa.com/topic/pandemic), [podcasts](https://blog.advertiseintampa.com/topic/podcasts) #### Written by [Larry Julius](https://blog.advertiseintampa.com/author/larry-julius) ### Receive Great Advertising Advice Direct To Your Inbox... 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