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Tampa Radio: Which Stations Do Local Consumers Prefer?

Jan 26, 2021 9:23:54 AM / by Larry Julius

There are 47 radio stations with listeners in Tampa Bay. Each provides a unique format of news, sports, music, entertainment, and inspiration. Some stations broadcast in English. Others serve Spanish speakers. Some stations cater to millennials. Others appeal to Baby Boomers.  No doubt, there is a local radio station that fulfills the preferences of every listener.

Each week, according to Nielsen, 2.2 million adults tune-in to their favorite Tampa radio stations. This is more people than watch local TV, cable, or streaming channels. This is more than use Facebook and Instagram. This is more than read newspapers or connect to Pandora and Spotify. 

Despite the abundance of Tampa radio stations to choose between, Nielsen reports that, on average, adult consumers only listen to 2.8 each week.  So, which stations do local consumers choose?

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Topics millennials, Streaming, Streaming Audio, radio advertising, radio commercials, radio listeners, smart speaker, millennial parents, listening location, share of listeners, radio formats

Advertising On Tampa Radio Is Back In The Driver's Seat

Oct 28, 2020 7:15:00 AM / by Larry Julius

There are more than 2,000,000 car radios in the Tampa Bay area. On April 3, though, many of these devices became quarantined along with their owners. That was the day when the Governor of Florida shut down the state to slow the spread of COVID-19.

According to the Apple Mobility Index, the Governor's public-safety order caused traffic on Tampa Bay roadways to plummet to 25% of pre-pandemic levels.

By the beginning of July, however,  the AMI indicates that traffic in Tampa Bay began to return pre-Covid levels. The surge in mobility is due, in part, to work-from-home, furloughed, and laid-off employees returning to their workplaces.

According to Nielsen, during the week of April 30, only 39% of adults with jobs were working outside-the-home.  During the week of October 1, though, that number had expanded to 61%.

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Topics small business, small business owner, tampa small business owners, effective radio commercials, in-car advertising, point of purchase, radio listeners, consumer spending, effective advertising, vehicle traffic, in-car audio, small business marketing, consumer confidence, share of listeners, mobility

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