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Recession? Why Tampa Bay Business Owners Need To Keep Advertising

Sep 25, 2019 4:15:46 PM / by Larry Julius

In the history of the United States, there have been more recessions than presidents, 47 vs. 45.  Many economists believe number 48 could be imminent.  

The textbook definition of a recession is a period of declining economic performance across an entire economy, frequently measured as two consecutive quarters. In other words: it's a time when most Tampa Bay small business owners sell fewer of their goods and services.

There is one thing a recession is not.  It is not a time for local business owners to stop advertising.

One of the greatest marketers of all time, Henry Ford, once said, "The man who stops advertising to save money is like the man who stops the clock to save time."

There are many examples of companies that have proven this aphorism to be true. Your bowl of cereal this morning could be one example.

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Topics small business owner, best way to advertise, tampa radio stations, advertise in tampa bay, advertising in Tampa, small business advertising, recession

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