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Larry Julius & Bob McCurdy

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Keep Your Tampa Bay Small Business Healthy During The Corona Crisis

Mar 16, 2020 12:27:02 PM / by Larry Julius & Bob McCurdy

The top concern of every Tampa Bay small business owner is the health and safety of their families and employees.  Local information and breaking news regarding the Coronavirus is available by clicking here.

Of course, a secondary concern is tending to the health of their business amid an overabundance of social and financial disruptions. 

There is one prescription that helped many Tampa area businesses survive the Great Depression of 1929, the economic crash of 2009, and every recession in between.  The Rx for keeping a business healthy during chaotic times is to continue advertising.

The best example of how advertising cand fend off tough times was shared by The New Yorker magazine financial columnist James Surowiecki.

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Topics Restaurants, small business, small business owner, best way to advertise, radio advertising, retail stores, recession, Retailer, retail, corona, coronavirus, covid19

TV Advertising in Tampa Bay: Viewership is Cratering

Mar 28, 2019 9:21:39 AM / by Larry Julius & Bob McCurdy

For most of my lifetime, television advertising was considered the "gold standard" of marketing. For a Tampa Bay small business owner craving massive reach, TV used to be the medium that would deliver. Over the past few years, however, advertising on Tampa radio has become the dominant medium for achieving reach as television audiences dramatically erode.

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Topics TV, Television

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