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tampa_brands_HORIZONTAL_COLOR Advertise In Tampa

Who'll Be Buying As Tampa Bay Small Businesses Reopen?

May 19, 2020 7:16:00 AM / by Sample HubSpot User

Advertising In Tampa: Reopening StrategiesTo slow the spread of COVID-19, the Governor of Florida shut down all but the most essential businesses in the state on April 3. This public safety measure inflicted a severe disruption to Tampa Bay's $54.1 billion retail economy.

As local small business owners begin to reopen, each must concentrate on supercharging their cash flows to compensate for weeks of consumer abstinence. Turning the lights back on and hanging out a welcome sign might not be enough, though, to bring even the most loyal customers back.

Some customers may not return because of personal safety concerns. Other customers may have discovered alternative sources to purchase goods and services.

But, there is one thing every Tampa Bay small business owner can be assured of. Consumers will not return if they aren't aware that a business has reopened.

Advertising is a potent tactic for any Florida small business that needs to reintroduce itself to local consumers.

“Think you have a great product?” asks the U.S. Small Business Administration. “Unfortunately, no one’s going to know about it unless you advertise.” Learn How To Advertise On Tampa Radio

The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business."

By almost any metric, advertising on Tampa radio is the most effective  medium for small business owners to reach local consumers.

Before the onset of COVID-19, Tampa radio reached significantly more consumers every week than local TV, Pay-TV, newspapers, social media, or streaming audio sites like Pandora or Spotify.

Cable TV Advertising Tampa Bay

Research from Nielsen indicates that during the current COVID-19 crisis listening to local radio remains little changed. 

For instance, in March, local radio achieved 96% of the same audience as it did in February, before the start of the chaos. This trend has continued through May as well. Consumers still report they are listening to the same amount or more radio than before the pandemic.

Advertise On Tampa Radio: Conoranvirus Impact

In addition to reach, a new study by Nielsen indicates that loyal radio listeners will be spending money more quickly once COVID-19 business restrictions are eased.

For instance, among consumers who postponed the purchase or lease of a vehicle because of the Corona chaos, 32% of loyal listeners say they intend to complete the purchase within 12 months. This is 39% higher than the general population and 88% more likely than loyal TV viewers.

Advertise In Tampa Radio New Car Sales

Among consumers who postponed the purchase of a new house because of the pandemic, 11% of loyal radio listeners say they, too, intend to complete the purchase within 12 months. This is 22% more likely than the general population and 57% more likely than loyal TV viewers.Advertising in Tampa: New Home Sales

In addition to cars and houses, loyal radio listeners are planning to spend more money than they are now in almost every retail category.

For instance, within 60 days of business restrictions easing, compared to all consumers, loyal radio listeners are

  • 6% more likely to spend more money on takeout food
  • 7% more likely to spend more money on in-restaurant dining
  • 14% more likely to spend more money in convenience stores
  • 19% more likely to spend more money on auto repairs
  • 21% more likely to spend more money on lawn and landscape
  • 29% more likely to spend more money on hardware
  • 32% more likely to spend more money at liquor stores
  • 50% more likely to spend more money on furniture
  • 55% more likely to spend more money on home improvement

In 1922, WDAE, signed on as the first radio station in Tampa Bay.  Since then, local business owners have depended on radio advertising to market their goods and services successfully. Radio has helped these businesses survive recessions, depressions, world wars, hurricanes, and blizzards.

Based on the metrics above, advertising on Tampa radio will help local business owners overcome the current chaos as well.

More Advertising Advice For Tampa Bay Small Business Owners

Topics: small business, small business owner, store traffic, best way to advertise, radio advertising, retail stores, recession, Retail Sales, Retailer, retail, corona, coronavirus, covid19, crisis marketing, reopening

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