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tampa_brands_HORIZONTAL_COLOR Advertise In Tampa

The Best Way To Advertise A Restaurant In Tampa Bay

Aug 19, 2019 8:11:00 AM / by Larry Julius

This year, Tampa Bay consumers will spend $4.3 billion in local restaurants and drinking establishments. There are thousands of local restaurants from Bradenton to Spring Hill  hungry for a bite of that cash.

Unfortunately, many of the restaurants that are here today will be gone tomorrow. According to FSR, an industry trade magazine, 60% of restaurants fail within their first year. Eighty percent never make it to their fifth anniversary.

CBI Insights studies why small business owners, such as local restaurants, fail.  Reason number eight is poor marketing and advertising.  Good food and friendly service are not enough to make a cash register ring.

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Topics small business owner, best way to advertise, tampa radio, tampa radio stations, tampa small business owners, advertise on tampa radio, advertising in Tampa, how to advertise, social media advertising, newspaper advertising, restaurant marketing, restaurant advertising

How Newspaper Advertising In Tampa Bay Stacks-Up Against Radio

Aug 15, 2019 6:58:54 AM / by Larry Julius

Two things are remarkable about voting day in 1920.  It was the first time, ever, women could participate in the selection of the U.S. President. It was also the first time live election results were broadcast on the radio. Not to mention, it was also the first radio broadcast, ever.

The voters' choice that night was between Warren G. Harding  and James M. Cox.  Both men had derived their political power as successful newspaper publishers.  It is quite ironic, then, that one of these men would reach the highest office in the land on the same night that the nascent radio broadcasting business began its takedown of the newspaper industry.

Nowhere is this takedown more apparent than locally, where radio has become, by far, the advertising medium with the largest reach among Tampa Bay consumers.

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Topics small business owner, best way to advertise, tampa radio, tampa radio stations, tampa small business owners, advertise on tampa radio, advertise in tampa bay, advertising in Tampa, how to advertise, newspaper advertising, tampa bay times

The Best Length For A Commercial On Tampa Bay Radio

Aug 9, 2019 8:02:00 AM / by Larry Julius

Tampa radio stations offer different commercial length options to fulfill the marketing objectives and budgets of Tampa Bay small business owners.  The most common lengths are :60-seconds, :30-seconds, :15-seconds, and :10-seconds.

So, how long should a radio commercial on Tampa radio be? The simple answer: As long as necessary, but as short as possible.

According to "Seven Steps For Success", the length of a radio commercial should be determined, primarily, by the marketing objective of the underlying campaign.

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Topics small business, small business owner, best way to advertise, radio advertising, radio commercials, tampa radio, tampa radio stations, tampa small business owners, advertise on tampa radio, advertise in tampa bay, advertising in Tampa, advice, effective radio commercials, how to advertise, commercial length

The Value Of Reaching Tampa Bay Consumers In Their Cars

Aug 7, 2019 9:17:16 AM / by Larry Julius

In 1930, the Galvin Manufacturing Corporation put the first car radio on the market. They called it the Motorola. This in-car entertainment would setback a Tampa Bay consumer about $120 which would be equivalent to $1200 today.

But, if you had that kind of cash, you would be able to cruise around in your Ford Model-A, DeSoto, Packard, or Studebaker and hear the music of the day from radio stations in Tampa, Miami, and Atlanta. 

Today, there's a radio in almost every vehicle on the streets of Tampa Bay. Despite the competition on the dashboard from other sources of entertainment, AM/FM radio remains the dominant choice for in-car entertainment.  This is great news for local business owners who depend on Tampa radio to market their goods and services.

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Topics small business owner, best way to advertise, radio advertising, tampa radio, tampa radio stations, tampa small business owners, advertise in tampa bay, advertising in Tampa, advice, how to advertise, in-car advertising

Learn To Speak Radio: Advice For Tampa Bay Small Business Owners

Jul 31, 2019 4:40:28 PM / by Larry Julius

This year marks the 97th anniversary of WDAE, the first radio station in Tampa Bay.

Since 1922, Tampa Bay small business owners have depended on radio advertising to market their goods and services to local consumers.  During the next 12 months, these consumers are expected to spend $54.1 billion.

By any measure, radio is still the best way to advertise in Tampa Bay. Last week, for instance, significantly more consumers tuned-in to a Tampa radio station than watched local TV; read a local newspaper; or logged-on to Pandora and Spotify.

To buy radio advertising effectively, there are some terms every Tampa Bay small business owner should know.  Here is a list of helpful definitions.

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Topics small business, small business owner, radio commercials, tampa radio, tampa radio stations, tampa small business owners, advertise on tampa radio, advertise in tampa bay, advertising in Tampa, advice, how to advertise, Glossary, Definitions, Terms

Is Local Radio Still Relevant To Tampa Bay Consumers?

Jul 25, 2019 7:07:00 AM / by Larry Julius

This year marks 97 years since WDAE became the first radio station in Tampa Bay.  From that time, local, small business owners have depended on radio advertising to market their goods and services.

So, it is a fair question for a 21st-century business owner to ask: Is Tampa radio still relevant in the life of Tampa Bay consumers?

"You wouldn’t know it from all the media coverage focused on streaming video and streaming music," said media expert Doug Schoen in Forbes Magazine, "but recent Nielsen data shows radio actually has the most reach among American media consumers." 

Last week, for instance, significantly more local consumers tuned-in to a Tampa radio station than watched local TV, read a local newspaper, or logged-on to a streaming audio site like Pandora and Spotify.

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Topics best way to advertise, radio advertising, tampa radio, tampa radio stations, tampa small business owners, advertise on tampa radio, advertise in tampa bay, advertising in Tampa, advice, digital advertising, how to advertise

Recruitment Advertising In Tampa: Reaching White Collar Candidates

Jul 22, 2019 7:12:00 AM / by Larry Julius

If you were one of the 2,193,604 adults who tuned-in to a Tampa radio station last week, it is likely you heard a commercial for Indeed.  That's because, last week, Indeed, the world's largest online job site was also radio's biggest advertiser.

The reason Indeed invested so heavily in radio advertising is that they have far more job openings posted on their site than there are job-hunters to fill them. 

This is not unlike the predicament of Tampa Bay small business owners who are also having difficulty finding and hiring qualified candidates.

What Indeed has figured out is that there are not enough unemployed people or disgruntled workers looking for jobs, especially among those in white-collar professions. So, the company is looking to attract what human resource experts call the 'passive job seekers'.

It turns out that advertising on Tampa radio is also the best way for any business owner to recruit, hire, and retain those passive, white-collar job seekers.

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Topics best way to advertise, radio commercials, tampa radio, tampa radio stations, tampa small business owners, advertise on tampa radio, advertise in tampa bay, advertising in Tampa, advice, recruitment advertising, passive job seeker, radio recruitment advertising, how to advertise, white collar workers

Is Your Tampa Bay Small Business Ready For Back-To-School?

Jul 18, 2019 6:54:00 AM / by Larry Julius

The National Retail Federation has predicted that this year's back-to-school shopping season will set a new record. Households with school-age children are expected to spend, on average, $696.70 preparing their kids for the first day of classes. This tops the previous record set in 2012.

For Tampa Bay small business owners, this means there is $560,193,514 of back-to-school bucks in play between now and the first bell of the school year.

According to the NRF, here's how the $696.70 per household will be spent.

  • Clothing & Accessories: $239.82
  • Computers & Electronics: $203.44
  • Shoes: $135.96
  • School Supplies: $117.49

To grab the largest share of back-to-school spending will require small business owners to advertise.  By any metric, advertising on Tampa radio stations will be the most effective.  Here's why.

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Topics small business, small business owner, best way to advertise, reach, radio advertising, radio commercials, tampa radio, tampa radio stations, tampa small business owners, retail stores, advertise on tampa radio, advertise in tampa bay, advertising in Tampa, advice, advertising to mothers, advertising to moms, how to advertise, back-to-school-advertising

Effective Advertising In Tampa Bay Starts On A Wrong Note

Jul 15, 2019 7:42:00 AM / by Larry Julius

Striking a wrong note is a potent tactic that a Florida small business owner can use when advertising on Tampa radio stations. This can ensure commercials are heard and remembered.

At the very second a radio commercial starts, 11,000,000 other pieces of data are battling for the attention of the listener's ear. To win the fight, an advertisement must do the unexpected. Why?

Humans don't have earlids.  This means every sound a person is exposed to makes it as far as the brain. But, the brain can only process about 50 pieces of information at a time. If you do the math, that means 10,999,950 bits of information per second are turned away.

Making it past the brain's gatekeeper requires the information to strike a wrong note or violate what is expected  This filter supports the basic survival instinct. It's why someone will leap out of bed if they hear a stranger's soft footsteps while sleeping, but will snore right through their clanging alarm clock.

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Topics small business, small business owner, best way to advertise, radio advertising, radio commercials, tampa radio, tampa radio stations, tampa small business owners, advertise on tampa radio, advertise in tampa bay, advertising in Tampa, advice, effective radio commercials, copywriting, how to advertise

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