Next year, according to Nielsen, 138,765 people in Tampa Bay will be getting married. Assuming that those folks are hitching-up with each other, that means there will be 69,382 weddings.
CostOfWedding.com reports that the average cost for these pending nuptials will be $34,268 including (but not limited to) rings, dresses, tuxedos, flowers, venues, photographers, invitations, limos, and rice (or birdseed for the ecologically inclined).
This means small business owners in Tampa Bay who cater to the bridal market will be competing for a share of $2.3 billion.
Open season for this market runs from Thanksgiving to Valentine's day. That's when 40% of all engagements occur. Or, as Washington Post writer Ellen McCarthy says, this is when "rings bring cha-ching." It's not unusual for many bridal related businesses such as jewelry stores to bring in half of their annual sales during those 11 weeks.
For local business owners, the best way to reach the bridal market in Tampa Bay is on the radio.
Last week, for instance, 99% of everyone planning to be married over the next 12 months tuned-in to a Tampa radio station. This is significantly more than watched local TV, read a local newspaper, or logged-on to Facebook, Snapchat, or Instagram.
Based on information from the wedding site The Knot and adjusted for Tampa here is how the blissful couples will be spending their bridal budget:
- Reception Venue: $15,439
- Photographer: $2,679
- Wedding/Event Planner: $2,002
- Reception Band: $4,247
- Reception DJ: $1,292
- Florist/Décor: $2,411
- Videographer: $2,021
- Wedding Dress: $1,631
- Groom Attire: $283
- Wedding Cake: $528
- Ceremony Venue: $2,382
- Ceremony Musicians: $797
- Officiant: $286
- Catering (price per person): $70
- Transportation: $856
- Favors: $245
- Rehearsal Dinner: $1,297
- Engagement Ring: $5,680
- Invitations: $386
- Hairstylist: $123
- Makeup Artist: $102
Tampa Bay small business owners can estimate the size of the market for each of these goods and services by multiplying the number above by 69,382. For instance, the total amount that will be spent at local florists will be $167,280,002. For limo companies, the market is $59,390,992.
To successfully win the battle for the brides in each category requires small business owners to advertise. Effective advertising requires reaching as many brides and grooms as possible. Tampa radio is, by far, the best way to reach the area's lucrative wedding market.
More Advertising Advice For Tampa Bay Small Business Owners
- ROI: How Tampa Bay Small Business Owners Make Dollars From Dimes
- Learn To Speak Radio: Advice For Tampa Bay Small Business Owners
- Is Local Radio Still Relevant To Tampa Bay Consumers?
- Recruitment Advertising In Tampa: Reaching White Collar Candidates
