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tampa_brands_HORIZONTAL_COLOR Advertise In Tampa

Why Tampa Bay Tax Preparation Services Must Advertise

Nov 11, 2019 7:15:00 AM / by Larry Julius

By April 15th next year, 1.2 million residents of Tampa Bay will file a tax return.  More than 53% of these returns will be completed by the taxpayer themselves, either by hand or with the help of an online provider like Turbotax.

Every season, Tampa Bay small business owners who specialize in tax preparation services lose customers to the do-it-yourself options.  This year, 589,000 local consumers will spend $113,000,000 with professionals. But, based on the average cost of services, more than $129,000,000 will stay in the wallets of the DIY crowd.

To clawback this enormous amount of money from the DIY market, Tampa Bay's tax services will need to advertise the valuable benefits of using a professional.

The best advertising option for professional tax professionals is on Tampa radio stations. Here's why.

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Topics small business, Television Advertising, best way to advertise, radio advertising, social media advertising, small business advertising, consumer spending, tax preparation services, accountants

Market To Baby Boomers In Tampa Bay

Nov 2, 2019 11:38:50 AM / by Larry Julius

The first Baby Boomers were born in Tampa Bay during 1946, and they kept coming until 1964.  Today, this generation represents 21.8% of the population.

According to Visa, however, when it comes to the ability to buy goods and services from local business owners, people 50 and older are responsible for 56% of all retail spending.  In Tampa Bay, that equates to $33-billion.

Forecasts from the Bureau of Labor Statistics indicate the spending power of the Baby Boomer generation will remain dominant through at least 2025. This is fueled, in part, by the Boomers' continued participation in the labor force.

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Topics store traffic, best way to advertise, radio advertising, retail stores, advertise in tampa bay, advertising in Tampa, consumer spending, baby boomers

Where Will Tampa Bay Consumers Shop For The Holidays?

Oct 25, 2019 4:17:05 PM / by Larry Julius

Tampa Bay shoppers are expected to spend $7.3 billion this holiday season.  This will be approximately 4% higher than last year. These estimates are based on forecasts by the National Retail Federation and Deloitte.

To claim a fair share of the Christmas cash, local small business owners will need to battle some giant competitors. Advertising on Tampa radio stations may be the perfect weapon to ensure success.

According to information published in the retail trade magazine Chain Store Age, as of right now, here is where consumers are planning to shop...

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Topics small business owner, store traffic, best way to advertise, tampa radio, retail stores, advertise on tampa radio, advertise in tampa bay, holiday shopping, consumer spending

Marketing To Tampa Bay Pet Owners: A Small Business Guide

Oct 22, 2019 2:14:00 PM / by Larry Julius

Tampa Bay small businesses that sell products or services to pet owners should sit up and take notice.  Local consumers will spend $753,000,000 this year on behalf of Fido and Fluffy. This amount has increased 323% since 1994, with no sign of letting up.

According to the American Pet Products Association, here's how local spending on furry companions breaks down:

  • Food: $301,527,000
  • Supplies/OTC Medicine: $161,795,000
  • Vet Care: $183,858,000
  • Live Pet Purchases: $22,062,000
  • Other Services: $66,188,000

The biggest month for sales of pet-related products and services in Tampa Bay is, by far, December. That is when 10.5% of all annual spending happens in this category.

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Topics Television Advertising, best way to advertise, radio advertising, tampa radio stations, retail stores, advertising in Tampa, online advertising, facebook advertising, newspaper advertising, consumer spending, pet marketing

Business Owners Ask: How Do Tampa Bay Consumers Spend Their Money?

Oct 14, 2019 7:57:00 AM / by Larry Julius

Tampa Bay consumers are expected to spend $59.3 billion at retail this year, according to Nielsen. This means that every household, on average, will be paying out $45,646

To capture a larger share of these dollars, local small business owners need to know the answer to two questions.

The first question is, where is this enormous amount of cash being spent?  The list below details the answer.

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Topics small business owner, best way to advertise, tampa radio stations, retail stores, advertise in tampa bay, advertising in Tampa, small business advertising, consumer spending

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