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Why Tampa Bay Kitchen & Bath Remodelers Need To Advertise Now

May 19, 2021 9:46:24 AM / by Larry Julius

In 2021, according to Nielsen, 180,799 Tampa Bay area homeowners are expected to spend $1.6 billion on kitchen and bathroom remodeling. This would be an increase of 16.8% increase over last year. Sales estimates are based on data from The National Kitchen & Bath Association (NKBA).

Because of the ongoing pandemic, 1.7 million homeowners from Clearwater to Lakeland are in the process of reassessing their living spaces.

According to the NKBA, homeowners cite the kitchen and bath areas as two times more important than other spaces within the home, and the kitchen particularly gained status throughout the COVID-19 pandemic, with 70% of homeowners considering it extremely important compared to 64% before the crisis.

“After such a strong year for home remodeling in 2020, some wondered if we were approaching a home improvement spending ‘cliff.’ We’re pleased to say that’s not what the kitchen and bath market is expecting in 2021,” said Bill Darcy, NKBA CEO.

“Last year, homeowners started the work of improving their living spaces with DIY projects. And this year, with early distribution of the vaccine and other measures to reduce the public health impact of the virus, we expect to see continued renovations and more projects requiring our members.”

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Topics Home Remodeling, Home Improvement, best way to advertise, radio advertising, consumer spending, home owners, home value, contractors, homeowners, construction

Tampa Bay Homeowners Plan To Spend Stimulus Cash On Improvements

Mar 15, 2021 2:29:59 PM / by Larry Julius

Tampa Bay residents will begin receiving economic stimulus checks  from the Internal Revenue Service as early as today.  In all, local consumers will receive more than $4.1 billion in payments.

This infusion of cash into the Tampa area economy was authorized by Congress last week in the American Rescue Plan legislation. 

The stimulus relief legislation calls for a one-time payment of $1,400 to single adults. Married couples who filed jointly will receive $2,800 total ($1,400 apiece). Families will get an additional $1,400 for each eligible dependent regardless of age. A family of four could get $5,600 in total payments. Like the second round of stimulus payments, the third round specifically prohibits payments to anyone who died before January 1, 2020.

Many of the stimulus dollars will end up in the wallets of 808 thousand Tampa Bay homeowners. Based on research from Modernize, a leader in the home improvement and home services industry, 57% of these consumers are planning to spend all or part of their checks on home improvement projects.

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Topics Return On Investment, ROI, Home Remodeling, Home Improvement, Replacement Windows, best way to advertise, radio advertising, home owners, contractors, stimulus checks, roofing, homeowners

Advertise In Tampa: Capture A Larger Share Of Home Improvement Market

Dec 30, 2019 3:43:23 PM / by Larry Julius

Consumers in Tampa Bay spent a record $3.9 billion on home improvements in 2019. This level of spending is projected to drop modestly next year, according to Harvard University’s Joint Center for Housing Studies.

“Declining home sales and home-building activity coupled with slower gains in permitting for improvement projects will put the brakes on remodeling growth,” says Chris Herbert, the center’s managing director.

“However, if falling mortgage interest rates continue to incentivize home sales, refinancing, and ultimately remodeling activity, the slowdown may soften some.”

If  Tampa Bay small businesses that sell home improvement products and services would like to continue to grow despite the softening market, then advertising will be required.

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Topics Home Remodeling, Home Improvement, small business, small business owner, Television Advertising, millennials, best way to advertise, radio advertising, digital advertising, online advertising, social media advertising, newspaper advertising

10 Reasons A Tampa Bay Small Business Might Fail

May 20, 2019 7:40:00 AM / by Larry Julius

Some of the bravest people in Tampa Bay are small business owners.  These hearty entrepreneurs invest their passion, their hope, their time, and, of course, their money despite the odds.

According to the Small Business Administration (SBA), the good news is that 80% of small businesses make it through the first year. After that, though, only about half will make it to their fifth anniversary. Even fewer, 33% will keep their doors open for ten years.

CBInsights performed an analysis to determine the top ten reasons small business owners fail.  I have included the entire list. But, of particular importance, is reason #8, "poor marketing". This subject will be discussed in more detail because this is where advertising on Tampa radio stations can help business owners not to fail.

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Topics Return On Investment, ROI, Home Improvement, Frequency, small business, small business owner, top of mind, Bakery, recall, reach, radio advertising, tampa radio, tampa radio stations, tampa small business owners, retail stores, Hispanic radio, Spanish Radio

Remodeler Earns 21x Return on Investment Advertising on Tampa Radio

Mar 21, 2019 6:25:50 PM / by Larry Julius

Michael Hollander and his family own Weather Tite Windows in Tampa.  When he took over the company in 2006, it was deeply in debt and nearly out of business.

Since then, Mr. Hollander has built Weather Tite into the 24th largest home improvement company in America. Quite an amazing feat for a company that only sells replacement windows and doors.

"Advertising on Tampa Bay radio has been a huge part of the company's success," says Mr. Hollander. "Ninety-two percent of our leads say radio is the way they heard about us. The leads we generate from our radio ads cost us $4.00 each. That's almost half of what I pay for leads from other sources."

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Topics Return On Investment, ROI, Home Remodeling, Home Improvement, Replacement Windows, success story

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