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Why Tampa Bay Fitness Clubs And Gyms Must Advertise Now

Nov 19, 2019 2:25:00 PM / by Larry Julius

Almost 650,000 adult, Tampa Bay consumers belong to a fitness club. These memberships bring in close to $1.1 billion in sales to local gym owners.

January is critical for the small business owners that operate gyms in the Tampa area. According to the International Health, Racquet, and Sportsclub Association, this one month alone, accounts for 10.8% of annual membership sales. New Year's resolutions are the reason for this early year spike.

Fitness Club and Gym Marketing In Tampa Bay

To capture a larger share of the $125.8 million local consumers  will spend on gym memberships in January, requires fitness center owners to advertise. The best way to do this is on Tampa radio. Here's why.

According to Nielsen, the media component of an advertising campaign that has the greatest effect on sales is reach.  This is the number of different people who are exposed to the marketing message.

Tampa Free Radio Commercial

Every week, more adult consumers tune-in to a Tampa radio station than watch local TV, read a newspaper, use social media sites like Facebook and Instagram, or log-on to a streaming audio site like Pandora and Spotify.

Advertise In Tampa Bay Media Reach Among Adult ConsumersBut more importantly, Tampa radio reaches 90.6% of all local consumers who have a gym or health club membership. This is far more than are reached by every other advertising medium.

Advertise in Tampa Fitness Clubs and Gyms

Tampa radio's dominant reach among fitness club members extends specifically to millennials. This generation accounts for nearly 40% of all consumers who belong to gyms.  

Notice how, among millennials, radio's reach among remains consistent but, Tampa television is eclipsed by the reach of Facebook.

Marketing To Millennials In Tampa: Gym Memberships

According to the IHRSA, advertising has become critical to the success of fitness club owners as competitors are popping up everywhere. In 2018, the number of gyms increased by 3%. Most business analysts expect this growth trend to continue.

More Advertising Advice For Tampa Bay Business Owners

Learn How To Advertise On Tampa Radio

Topics: small business owner, Television Advertising, millennials, best way to advertise, radio advertising, retail stores, social media advertising, newspaper advertising, consumer spending, fitness club, gym

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