Almost 650,000 adult, Tampa Bay consumers belong to a fitness club. These memberships bring in close to $1.1 billion in sales to local gym owners.

January is critical for the small business owners that operate gyms in the Tampa area. According to the International Health, Racquet, and Sportsclub Association, this one month alone, accounts for 10.8% of annual membership sales. New Year's resolutions are the reason for this early year spike.

To capture a larger share of the $125.8 million local consumers  will spend on gym memberships in January, requires fitness center owners to advertise. The best way to do this is on Tampa radio. Here's why.