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Tampa Bay New Car Buyers Agree: Put AM/FM Radio In My Dashboard

Nov 11, 2021 4:15:38 PM / by Larry Julius

In 2020, there were 168,983 new cars and trucks registered in the Tampa Bay metro area. This number is based on projections from the National Auto Dealers Associaton (NADA) and the U.S. Census bureau.

In all, says NADA, there are 878 new-car dealerships in Florida. Despite the pandemic, these dealers, including those in the Tampa Bay area, sold $83 billion worth of new vehicles.

Through June of this year, these same dealers have already rung up $51.8 billion in new car sales.

When it comes to buying new vehicles, Tampa Bay consumers have a broad range of preferences. Some buyers want Fords while others want Chevrolets, Toyotas, or Teslas.  Some buyers want pick-up trucks, while others want sub-compacts, SUVs, or sports cars. Of course, some want blue vehicles, while others want pearl white, orchard green, or redolent red.

There is one purchase criterion, however, that most Tampa Bay car buyers can agree on. They want an AM/FM radio smack-dab, in the middle of their dash.

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Topics best way to advertise, tampa radio, advertise on tampa radio, in-car advertising, used cars, used trucks, pre-owned vehicles, car dealers, vehicle traffic, in-car audio, automotive, tampa bay radio, used vehicles, new cars, car radio, who listens to radio

Advertising In Tampa Bay: Drivers Turn Up The Radio

Jan 20, 2021 3:16:52 PM / by Larry Julius

Local radio came to Tampa Bay on May 31, 1922, when WDAE signed-on. The station was owned by three-time Tampa mayor and publisher of the Tampa Daily Times newspaper, D.B. McKay.

The station broadcast from the sixth floor of the Citrus Exchange Building at the corner of Zack and Tampa Street. The building would later become the downton location of the Maas Brothers department store.

From that day, many predicted radio's success would succumb to advances from new technologies. In 1927, the challenge came from talking movies. In the 1940s, the predators were 13-inch TV sets. In the 1970s, it was 8-track and cassette tapes. In the past 20 years, there was a multi-flank attack from iPods, Zunes, YouTube, Sirius, XM, Pandora, Spotify,

So far, all of these challengers have failed. Not even a pandemic has been able to remove radio as a vital force in the life of Tampa Bay consumers.

Every week, according to Nielsen, more adults tune-in to Tampa radio than watch TV or cable. Use social media platforms like Facebook or Instagram. Read newspapers. Or, stream music from Pandora or Spotify.

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Topics small business, small business owner, best way to advertise, radio advertising, tampa small business owners, advertise on tampa radio, in-car advertising, point of purchase, small business advertising, radio listeners, vehicle traffic, in-car audio, small business marketing, mobility

Advertising On Tampa Radio Is Back In The Driver's Seat

Oct 28, 2020 7:15:00 AM / by Larry Julius

There are more than 2,000,000 car radios in the Tampa Bay area. On April 3, though, many of these devices became quarantined along with their owners. That was the day when the Governor of Florida shut down the state to slow the spread of COVID-19.

According to the Apple Mobility Index, the Governor's public-safety order caused traffic on Tampa Bay roadways to plummet to 25% of pre-pandemic levels.

By the beginning of July, however,  the AMI indicates that traffic in Tampa Bay began to return pre-Covid levels. The surge in mobility is due, in part, to work-from-home, furloughed, and laid-off employees returning to their workplaces.

According to Nielsen, during the week of April 30, only 39% of adults with jobs were working outside-the-home.  During the week of October 1, though, that number had expanded to 61%.

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Topics small business, small business owner, tampa small business owners, effective radio commercials, in-car advertising, point of purchase, radio listeners, consumer spending, effective advertising, vehicle traffic, in-car audio, small business marketing, consumer confidence, share of listeners, mobility

Drivers Hit The Road Taking Tampa Radio Along For The Ride

Jul 21, 2020 10:47:44 AM / by Larry Julius

Car radios came to Tampa Bay in June of 1930. For just $120, about $1200 in present dollars, local drivers could install these early mobile devices into their Fords, Studebakers, Packards, and DeSotos, 

The first car radios were built by the Galvin Manufacturing Company of Chicago. They named their invention, and eventually their company, Motorola.

Today, more than 2,000,000 car radios fill ears of area drivers with music, news, sports, and information. As a result, local radio reaches more consumers than all other media.

In a typical pre-COVID-19 week, according to Nielsen, 89% of adult consumers would tune-in to a Tampa radio station. This is significantly more than were reached by local TV, cable, social media, newspaper, or streaming media sites Pandora and Spotify.

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Topics small business, small business owner, best way to advertise, radio advertising, in-car advertising, small business advertising, advertise on radio, vehicle traffic, in-car audio, small business marketing

Traffic In Tampa Bay Is Picking-Up. Is Your Small Business Ready?

Jun 3, 2020 12:39:37 PM / by Larry Julius

More than 93% of Tampa Bay households own at least one vehicle. 

Pre-pandemic, 86% of workers spent, on average, 60 minutes every weekday in these cars commuting to-and-from their jobs.  

On their way to work, many of these drivers would contribute to Tampa Bay's $59.3 billion retail economy by visiting the convenience stores, coffeehouses, auto repair centers, gas stations, daycares, grocery stores, or hundreds of other businesses they passed.

At lunchtime, these same cars would take their owners to restaurants, dentist appointments, nail appointments, barbershops, and on an infinite number of other errands.

On the weekends, these vehicles filled the parking lots of hardware stores, furniture stores, car dealers, appliance stores, bowling alleys, movie theatres, and nightclubs, 

Then on April, when the Governor of Florida shut down the state to slow the spread of COVID-19, traffic came to a standstill and so did the spending.

There are strong indications, though, that in the Tampa area, roads are filling up again.

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Topics Return On Investment, ROI, small business, small business owner, best way to advertise, radio advertising, retail stores, in-car advertising, consumer spending, Retail Sales, Retailer, retail, vehicle traffic, in-car audio

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