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How To Choose The Best Tampa Radio Stations To Advertise On?

May 16, 2019 3:00:00 PM / by Larry Julius

There are many ways for Tampa Bay small business owners to advertise. Options include local newspapers, local magazines, local television, and online. But to achieve the “3-Rs” of advertising success, Reach, Recall, and Return, no other medium delivers results as effectively and efficiently as advertising on Fayetteville radio.

"I didn't think radio advertising would work. I was not a believer," says David Perritt, Regional Operations Manager of Lakewood National Golf Club in Lakewood Ranch, Florida.

Mr. Perritt's opinion changed after he experimented with advertising on Tampa radio stations when the club first opened in January 2017.

"I have been extremely pleased with the results," he says. "The data shows just how successful radio has been working for us. Choosing the right Tampa radio stations was crucial."

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Topics Advertising Frequency, Frequency, small business, small business owner, best way to advertise, radio advertising, radio commercials, tampa radio, tampa radio stations, tampa small business owners

How Big Does A Small Business Need To Be To Advertise on Tampa Radio?

May 13, 2019 7:50:00 AM / by Larry Julius

How big does a small business need to be before it can afford to advertise on Tampa radio? The owners of Ana Delicias Bakery will be the first to tell you: size does not matter.

Ana Delicias Bakery in Tampa is not just a small business. It's a tiny, family-owned business with big ambitions. Advertising on local radio is helping the business raise the dough to grow.

"Radio advertising is not an expense for us, It is an investment," says Paula Tavarez who co-owns the bakery with her cousin Ana Lizardo. "That investment has paid off."

There are more than 200,000 small businesses in Tampa Bay.  Each of them is competing for a share of the $54-billion area consumers will spend this year.

To succeed, the US Small Business Administration (SBA) recommends that to succeed, every local business consider advertising. 

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Topics Return On Investment, Restaurants, small business, Bakery, store traffic, best way to advertise, radio advertising, tampa radio, tampa radio stations, tampa small business owners, retail stores, Hispanic radio, Spanish Radio

What is the Best Way For Retail Stores to Advertise in Tampa Bay?

May 6, 2019 7:40:00 AM / by Larry Julius

Over the next 12 month, Tampa Bay consumers will spend $54 billion on retail products.

Small business owners who want to compete for a share of this cash will need to advertise. As Professor Jef Richards at Michigan State University points out, “Advertising is totally unnecessary…unless you want to make money.”

Bottom line: Tampa consumers will only buy from retailers they know about.

There are many ways small business owners to advertise. This includes local television, newspapers, or streaming media platforms like Pandora and Spotify.

But regardless of what product a retailer sells, advertising on Tampa radio the best option. Radio reaches significantly more consumers in every major retail category than all of the other media choices.

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Topics Return On Investment, ROI, small business, store traffic, radio advertising, tampa radio stations, tampa small business owners, retail stores

Meet 5 Successful Small Business Owners Who Advertise on Tampa Radio

Apr 1, 2019 9:52:00 AM / by Larry Julius

In 1922, WDAE in signed on as the first radio station in Tampa Bay. Since then, local business owners have depended on radio advertising to successfully market their goods and services.

Using any advertising metric, despite the inundation of new media options, radio remains the most potent way to fulfill the marketing objectives of Tampa Bay business owners of every size.

In the age of all things digital, is advertising on Tampa radio still effective? Meet 5 local small business owners who say, YES!

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Topics Return On Investment, ROI, Advertising Frequency, small business, small business owner

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