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How Often Are Tampa Bay Consumers Online?

Jul 15, 2021 4:26:56 PM / by Larry Julius

Nearly 96% of Tampa Bay adults have access to the internet.  Ubiquitous technology such as computers, tablets, smartphones, and connected TVs allow West Florida consumers to go online whenever they choose, which, for some adults, is always.

The Pew Research Center, a public opinion research company, reports that one-in-three consumers say they are online constantly. A 50% increase from 2015.  In total, 85% of consumers say they connect at least one time every day.

So, how are Tampa Bay consumers spending all this time connected to the internet?

According to Nielsen, streaming audio and video content, social networking, checking the weather, and banking are the top online activities for Tampa Bay consumers each month.

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Topics small business, small business owner, Streaming, Streaming Audio, best way to advertise, tampa small business owners, online advertising, social media advertising, small business advertising, borrell associates, social media, small business marketing, OTT, streaming video, avod, svod, online shoppers

How Much Time Do Tampa Bay Consumers Spend Online?

Jun 4, 2021 3:32:37 PM / by Larry Julius

According to Nielsen, 2.5 million adults in the Tampa Bay area have access to the internet, equivalent to 95.7% of the population. On average, local consumers are spending 9.68 hours per week online.

Tampa Bay millennials, the first generation that grew up in a digital world, spend considerably more time online. Nielsen reports that, on average, Tampa Bay's 25-39-year-old consumers are clocking 12.7 hours connected to the internet.

So, how are Tampa Bay consumers spending their time online?

According to Nielsen, streaming audio and video content, social networking, checking the weather, and banking are the top online activities for Tampa Bay consumers each month.

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Topics Streaming, Streaming Audio, best way to advertise, digital advertising, online advertising, social media advertising, social media, OTT, CTV, streaming video, online shoppers, internet

Grab A Larger Share Of Tampa Bay's Accelerating Retail Spending

Mar 4, 2021 1:20:31 PM / by Larry Julius

Tampa consumers are expected to spend upward of $43.9-billion at retail in 2021. This would be, at minimum, a 6.5% jump over 2020. The forecast is based on newly released estimates by the National Retail Federation.

“Despite the continuing health and economic challenges COVID-19 presents, we are very optimistic that healthy consumer fundamentals, pent-up demand and widespread distribution of the vaccine will generate increased economic growth, retail sales and consumer spending,” NRF President and CEO Matthew Shay said.

“From the outset of the pandemic, retailers have gone above and beyond even the most conservative safety guidelines to protect and serve their associates and consumers alike."

To capture the largest possible share of spending growth, local retailers will need to advertise. By the most crucial marketing metrics, the best best way to reach consumers is by advertising on Tampa radio.

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Topics small business, small business owner, tampa small business owners, retail stores, website, small business advertising, consumer spending, Retail Sales, Retailer, retail, website visitors, small business marketing, online shoppers, retail spending

Advertise in Tampa Bay: How Local Consumers Use The Internet?

Feb 25, 2021 2:54:21 PM / by Larry Julius

Tampa area business owners are expected to invest $1.2-billion during 2021 to advertise to consumers connected to the internet. This forecast was produced by Borrell Associates, a company that tracks business advertising expenditures across the country.

These online marketing dollars will be spent on banner advertising, search engine marketing, email, as well as audio and video advertising. This is all to capture the attention of shoppers and buyers as they go about their connected days.

According to Nielsen, 95.2% of adult consumers in the Tampa area have access to the internet. They connect, primarily, with desktop and laptop computers; smartphones; or tablets.

Ninety-four percent of Tampa Bay adults spend at least one hour per week online, with most spending at least 10 hours connected.

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Topics small business, small business owner, tampa small business owners, advertise in tampa bay, digital advertising, online advertising, facebook advertising, instagram, facebook, social media advertising, small business advertising, social media, small business marketing, OTT, CTV, avod, svod, online shoppers, internet

5 Key Advertising Stats Tampa Bay Small Business Owners Should Know

Feb 22, 2021 1:42:45 PM / by Larry Julius

Since 1922, advertising on Tampa radio has helped small business owners survive and thrive during times of peril. This includes world wars, natural disasters, depressions, and recessions.

Even during a pandemic, by almost every key marketing metric, radio advertising remains the best way for a Tampa Bay business to market its goods and services.

To prove the point, here are five statistics that vividly demonstrate the value of advertising on Tampa radio.

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Topics Return On Investment, ROI, best way to advertise, reach, radio commercials, retail stores, advertise on tampa radio, in-car advertising, website, Retail Sales, Retailer, retail, web traffic, website visitors, in-car audio, listening location, online shoppers

Small Business Advice: 5 Facts About Advertising On Tampa Radio

Dec 17, 2020 11:23:17 AM / by Larry Julius

Local radio came to Tampa Bay on May 31, 1922, when WDAE signed-on. The station was owned by three-time Tampa mayor and publisher of the Tampa Daily Times newspaper, D.B. McKay.

The station broadcast from the sixth floor of the Citrus Exchange Building at the corner of Zack and Tampa Street. The building would later become the downton location of the Maas Brothers department store.

Early programming on WDAE consisted of phonograph music as well as baseball scores. The station had also been licensed by The U.S. Department of Agriculture to broadcast weather reports and bulletins.

In remarks celebrating WDAE's inaugural broadcast, Tampa Mayor Charles H. Brown said radio was "the wonder of the age that the human voice can be sent throughout the country."

For almost 100 years, small business owners have depended on local radio stations to successfully market their goods and services through depressions, recessions, wars, and natural disasters. Even now, during a pandemic, advertising on Tampa radio remains a dependable way to make cash registers ring.

Here are five facts every Tampa Bay small business owner needs to know about local radio in 2020.

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Topics small business, small business owner, best way to advertise, radio advertising, tampa small business owners, advertise on tampa radio, online advertising, small business advertising, small business marketing, time spent listening, online shoppers, education

Online Advertising In Tampa Bay: How Much Do Local Businesses Spend?

Dec 15, 2020 8:23:05 AM / by Larry Julius

Over 95% of Tampa Bay adults have access to the internet, according to Nielsen. Almost 65% of these consumers spend more than five hours a week connected.

Nielsen reports that Tampa Bay consumers go online to stay connected to friends and family; research products and services; learn the latest news, and obtain directions to where they are going and know what the weather will be when they get there.  

Here are some of the many reasons why Tampa Bay internet users go online each month

  • Social Media: 75%
  • Online Banking: 53%
  • Weather: 51%
  • Maps/Directions: 46%
  • Product Reviews: 39%
  • Current Events: 31%
  • Restaurant Reviews: 30%
  • Sports Scores/News: 26%
  • Job Search: 16%
  • Real Estate: 12%

And, of course, there is shopping.  Over the past three months, according to Nielsen, 76.7% of Tampa Bay consumers shopped online for every imaginable product and service including, cars, golf clubs, office supplies, wedding rings, mattresses, tires, medicine, shoes, socks, and eyeglasses.

To reach local consumers while they are online, Tampa area businesses will spend $706 million for digital advertising in 2020, according to Borrell Associates.  Here is how the money is being spent:

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Topics small business, small business owner, radio advertising, tampa small business owners, online advertising, social media advertising, small business advertising, borrell associates, e-commerce, social media, small business marketing, OTT, CTV, email marketing, email advertising, online shoppers

What Is The Best Way To Reach Online Shoppers In Tampa Bay?

Nov 17, 2020 1:54:32 PM / by Larry Julius

Tampa Bay shoppers are expected to spend a record $8.1 billion online in 2020, based on the most recent projections from eMarketer. This would represent year-over-year growth of 32.4%.

During the same period, according to eMarketer, receipts at brick-and-mortar stores have contracted by 3.2%.  Overall, excluding gas and auto sales, e-commerce will account for 20.6% of all retail sales this year.

The Coronavirus pandemic is credited with this seismic shift in shopping behavior as consumers continue to avoid stores and opt for online shopping.

“We’ve seen e-commerce accelerate in ways that didn’t seem possible last spring, given the extent of the economic crisis,” said Andrew Lipsman, eMarketer principal analyst at Insider Intelligence. “While much of the shift has been led by essential categories like grocery, there has been surprising strength in discretionary categories like consumer electronics and home furnishings that benefited from pandemic-driven lifestyle needs.”

Even before the onset of the pandemic, 76.7% of Tampa area consumers had bought goods online over the prior six months, according to Nielsen research. Purchases included clothing, health & beauty products, travel reservations, books, furniture, and groceries.

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Topics Attribution, best way to advertise, radio advertising, retail stores, advertise on tampa radio, online advertising, website, Retail Sales, Retailer, retail, web traffic, website visitors, e-commerce, advertise on radio, online shoppers

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