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tampa_brands_HORIZONTAL_COLOR Advertise In Tampa

Tampa Bay Media: Reach By Consumer Demographics

Sep 12, 2019 3:13:31 PM / by Larry Julius

Advertising is critical to the success of every Tampa Bay small business owner.  One of the most powerful elements of any advertising campaign is how many people it reaches.

Nielsen, the world's largest consumer insights company, found that advertising reach has a more significant effect on sales than branding, recency, and context.

There are many ways a local business owner can advertise. This includes traditional media like Tampa radio, local TV, and newspaper. It also includes online advertising options such as Facebook, Instagram, and Pandora.

They type of customer an individual business needs to reach depends on the goods and services the company sells. For instance, a daycare operator might want to reach households with young children. On the other hand, a real estate agent could be looking for consumers in the market to purchase a new home.

The charts below reveal how the different advertising options available to Tampa Bay business compare in terms of the ability to reach customers with specific characteristics. This includes age, income, education, employment status, political affiliation, number of children, ethnicity, and purchase intent.

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Topics small business, Television Advertising, best way to advertise, reach, tampa radio stations, tampa small business owners, retail stores, Hispanic radio, Spanish Radio, advertise on tampa radio, advertise in tampa bay, advertising in Tampa, social media advertising, newspaper advertising, small business advertising

The Best Way To Advertise A Restaurant In Tampa Bay

Aug 19, 2019 8:11:00 AM / by Larry Julius

This year, Tampa Bay consumers will spend $4.3 billion in local restaurants and drinking establishments. There are thousands of local restaurants from Bradenton to Spring Hill  hungry for a bite of that cash.

Unfortunately, many of the restaurants that are here today will be gone tomorrow. According to FSR, an industry trade magazine, 60% of restaurants fail within their first year. Eighty percent never make it to their fifth anniversary.

CBI Insights studies why small business owners, such as local restaurants, fail.  Reason number eight is poor marketing and advertising.  Good food and friendly service are not enough to make a cash register ring.

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Topics small business owner, best way to advertise, tampa radio, tampa radio stations, tampa small business owners, advertise on tampa radio, advertising in Tampa, how to advertise, social media advertising, newspaper advertising, restaurant marketing, restaurant advertising

How Newspaper Advertising In Tampa Bay Stacks-Up Against Radio

Aug 15, 2019 6:58:54 AM / by Larry Julius

Two things are remarkable about voting day in 1920.  It was the first time, ever, women could participate in the selection of the U.S. President. It was also the first time live election results were broadcast on the radio. Not to mention, it was also the first radio broadcast, ever.

The voters' choice that night was between Warren G. Harding  and James M. Cox.  Both men had derived their political power as successful newspaper publishers.  It is quite ironic, then, that one of these men would reach the highest office in the land on the same night that the nascent radio broadcasting business began its takedown of the newspaper industry.

Nowhere is this takedown more apparent than locally, where radio has become, by far, the advertising medium with the largest reach among Tampa Bay consumers.

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Topics small business owner, best way to advertise, tampa radio, tampa radio stations, tampa small business owners, advertise on tampa radio, advertise in tampa bay, advertising in Tampa, how to advertise, newspaper advertising, tampa bay times

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