<img height="1" width="1" src="https://www.facebook.com/tr?id=937923576598958&amp;ev=PageView &amp;noscript=1">
Advertise in Tampa Advertise in Tampa

Father's Day 2022: Tampa Bay Consumers Will Spend $203 Million

May 31, 2022 2:27:51 PM / by Larry Julius

Father's Day this year is on Sunday, June 19. Based on projections from the National Retail Federation (NRF), Tampa Bay shoppers are expected to spend $203.1 million on the dads in their life. This is on par with the record-breaking $204.1 million spent in 2021.

“Despite growing concerns about inflation, consumers plan to spend approximately the same amount as last year in celebration of Father’s Day,” NRF President and CEO Matthew Shay said. “Spending patterns also reflect the sentimental nature of the holiday as consumers are prioritizing unique and meaningful gifts.”

The NRF projects that nearly 60%, of all Father's Day purchases in Tampa Bay, will be for special outings, clothing, gift cards, and electronics. Although most category spending will be down slightly from last year, the amount of money spent on special outings such as dinner is expected to increase by over 8%.

Here is how this large pool of Father's Day cash in Tampa Bay is expected to be distributed in all retail categories.

Read More

0 Comments Click here to read/write comments

Topics small business, small business owner, best way to advertise, tampa small business owners, small business advertising, holiday, holiday shopping, consumer spending, small business marketing, holiday advertising, advertising options, father's day, father

Mother's Day Spending In Tampa Bay Will Top $322 Million In 2022

Apr 22, 2022 12:17:29 PM / by Larry Julius

Eighty-four percent of all adults say they will celebrate Mother's Day in 2022. Based on per capita forecasts from the National Retail Federation (NRF), Tampa Bay consumers are expected to spend $321.8 million on the moms in their lives. This is a 13% increase over last year.

“Consumers are eager to find memorable ways to honor their mothers and other important women in their lives and are willing to spend a little extra on this sentimental holiday,” said NRF President and CEO Matthew Shay.

The NRF spending projections indicate that Tampa Bay consumers will spend $70.8 million on jewelry and another $53.6 million on special outings such as dinner or brunch. This will be the highest level of Mother's Day spending ever in these categories.

Here is how this large pool of Mother's Day cash in Tampa Bay is expected to be distributed by all retail categories.

The NRF research indicates that men will outspend women 3-to-1 this year on Mother's Day gifts. Most of these dollars will go towards presents for their moms, stepmoms, and wives.

Of all the money spent, Tampa Bay consumers are expected to spend 36% online, 30% at department stores, 27% at specialty stores, and 23% at local small businesses.

To compete for a share of record-high Mother's Day spending this year, local business owners will need to advertise. By most key marketing metrics, the best way to reach holiday shoppers is by advertising on Tampa Bay radio.

Read More

0 Comments Click here to read/write comments

Topics Return On Investment, ROI, best way to advertise, reach, radio advertising, retail stores, advertising to mothers, advertising to moms, holiday, holiday shopping, mother's day, Retail Sales, Retailer, retail, reach & frequency, advertising reach, holiday advertising, retail spending, advertising return on investment, advertising roi

Best Way To Reach Tampa Bay's Holiday Shoppers In 2021

Oct 26, 2021 2:26:20 PM / by Larry Julius

Attention Tampa Bay small business owners and retailers: nearly half of holiday shoppers are already spending money. According to the National Retail Federation, 49% of consumers will start their Christmas season shopping before Hallowe'en. 

Consumers plan to spend $997.73 on gifts, holiday items, and other non-gift purchases for themselves and their families this year, according to the annual survey released today by the NRF and Prosper Insights & Analytics.

In all, based on forecasts from Deloitte, the world's largest accounting firm, Tampa Bay consumers are expected to spend between $12.9 and $13.2 billion during the holiday shopping period. This would be a 7-9% increase over 2020.

"We anticipate strong consumer spending for the upcoming holiday season. As vaccination rates rise and consumers are more comfortable being outside of the home, we are likely to see increased spending on services, including restaurants and travel, while spending on goods will continue to hold steady. A steady decline in the savings rate to pre-pandemic levels will support consumer spending and keep retail sales elevated this season," said Daniel Bachman, Deloitte's U.S. economic forecaster. "Further, e-commerce sales will continue to grow as consumers demonstrate an ongoing and steady movement toward buying online across all categories."

Tampa Bay retailers are noticing that the opening bell for holiday shopping has rung earlier than ever for local shoppers.

Read More

0 Comments Click here to read/write comments

Topics Return On Investment, ROI, small business, small business owner, tampa small business owners, retail stores, small business advertising, holiday, holiday shopping, christmas shopping, millennial parents, children, Retail Sales, Retailer, retail, small business marketing, holiday advertising, parents, retail spending, advertising return on investment, shopping

Advertising In Tampa Bay: Still Time To Ring Up Holiday Sales

Dec 1, 2020 2:56:47 PM / by Larry Julius

There is cheerful news for small business owners from Port Richey to Brandon and every city and town in between.

Based on the latest projections from the National Retail Federation, holiday sales are expected to grow 3.6%-5.2% over 2019.  This means despite the economic ravages of the pandemic, Tampa Bay shoppers will be spending between $7.6 and $7.9 billion on gifts and other trappings of the season.

The NRF forecast is based on an economic model that takes into consideration a variety of indicators including employment, wages, consumer confidence, disposable income, consumer credit, previous retail sales and weather. NRF defines the holiday season as November 1 through December 31. Numbers forecast by NRF may differ from other organizations that define the holiday season as a longer period or include retail sectors not included by NRF, such as automobile dealers, gasoline stations and restaurants.

"Consumers have shown they are excited about the holidays and are willing to spend on gifts that lift the spirits of family and friends after such a challenging year," says NRF President and CEO Matthew Shay. "We expect a strong finish to the holiday season." 

“Given the pandemic, there is uncertainty about consumers’ willingness to spend, but with the economy improving most have the ability to spend,” NRF Chief Economist Jack Kleinhenz said. “Consumers have experienced a difficult year but will likely spend more than anyone would have expected just a few months ago."

Read More

0 Comments Click here to read/write comments

Topics Return On Investment, ROI, small business, small business owner, tampa small business owners, retail stores, small business advertising, holiday, holiday shopping, christmas shopping, Retail Sales, Retailer, retail, small business marketing, holiday advertising, consumer confidence

How Tampa Bay Small Business Owners Can Boost 2020 Holiday Sales

Sep 25, 2020 3:12:05 PM / by Larry Julius

Tampa Bay shoppers are expected to spend over $11.6 billion during this year's November-January holiday season. This estimate is based on a forecast issued last week by Deloitte, the world's largest business accounting firm.  This spending represents a 1-1.5% increase  versus the same period last year.

How can Tampa Bay small business owners best compete for a significant share of the 2020 holiday expenditures?

"Retailers who prioritize customers’ desires for a safe, efficient shopping journey will be the big winners this year," writes Sean Gundz on www.ChainstoreAge.com.

"The holiday season is always a stressful time for retailers, especially the ones that make the majority of their revenue in the short window between Thanksgiving and Christmas," says Mr. Gundz. 

"Within this window is Black Friday, which, along with other big holiday sales events, are going to look a lot different this year. Retailers must accommodate COVID-19 mandates that enable social distancing, minimize surface touching, and actually restrict foot traffic in their facilities. All while trying to optimize sales."

Mr. Gundz says there is no single way to deal with the challenges facing retailers this holiday season. He does offer five tips, though, that every Tampa Bay retailer can employ.

Read More

0 Comments Click here to read/write comments

Topics small business, small business owner, tampa small business owners, retail stores, small business advertising, holiday, holiday shopping, christmas shopping, millennial parents, Retail Sales, Retailer, retail, small business marketing, holiday advertising, parents

The Biggest Shopping Weekend In Tampa Bay: Is Your Business Ready?

Nov 21, 2019 11:21:00 AM / by Larry Julius

Attention Tampa Bay small business owners. The five busiest shopping days of the year are imminent.

Based on data from the National Retail Federation, more than 1.9 million Tampa Bay consumers are likely to shop beginning on Thanksgiving Day through Cyber Monday.

“The tradition of Thanksgiving weekend holiday shopping has become a five-day event with consumers spending money in stores, supporting local small businesses, and online with their mobile devices and computers,” NRF President and CEO Matthew Shay said. “Even as people are starting to purchase gifts earlier in the season, consumers still enjoy finding good Thanksgiving deals and passing time shopping with family and friends over the long holiday weekend.”

Based on the NRF findings, here are the number of shoppers local business owners can expect on each of these five days:

Read More

0 Comments Click here to read/write comments

Topics small business, small business owner, radio advertising, retail stores, holiday shopping, christmas shopping, consumer spending, shop local

Where Will Tampa Bay Consumers Shop For The Holidays?

Oct 25, 2019 4:17:05 PM / by Larry Julius

Tampa Bay shoppers are expected to spend $7.3 billion this holiday season.  This will be approximately 4% higher than last year. These estimates are based on forecasts by the National Retail Federation and Deloitte.

To claim a fair share of the Christmas cash, local small business owners will need to battle some giant competitors. Advertising on Tampa radio stations may be the perfect weapon to ensure success.

According to information published in the retail trade magazine Chain Store Age, as of right now, here is where consumers are planning to shop...

Read More

0 Comments Click here to read/write comments

Topics small business owner, store traffic, best way to advertise, tampa radio, retail stores, advertise on tampa radio, advertise in tampa bay, holiday shopping, consumer spending

How Tampa Bay Retailers Can Earn A Greater Share Of Holiday Spending

Oct 10, 2019 6:40:00 AM / by Larry Julius

Tampa Bay consumers are expected to spend $7.3 billion on this year's holiday shopping, based on predictions by The National Retail Federation.  This would be a 4% increase over last year.

Deloitte, one of the world's top four accounting firms, forecasts similar growth.

"The projected holiday season growth is, in part, due to the current health of the labor market,” said Daniel Bachman, Deloitte's U.S. economic forecaster. “Near record-low unemployment rates, coupled with continued monthly job creation, may encourage people to spend more during the holiday season. The economy is still growing, albeit at a slower rate. Additionally, we continue to see consumer confidence elevated, which also helps boost holiday spending."

For most Tampa Bay retailers, holiday spending brings in about 20% of annual sales But, long gone are the days when the bulk of this shopping occurred between Black Friday and Christmas.

Read More

0 Comments Click here to read/write comments

Topics small business, small business owner, best way to advertise, tampa radio stations, retail stores, advertise in tampa bay, advertising in Tampa, small business advertising, holiday shopping, christmas shopping

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Recent Posts

    New call-to-action

     


    Our Social Media

     rss-big-small-1 social-facebook-box-blue-icon-1 twitter-icon-1  linkedin-icon-1