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How Tampa Bay Small Business Owners Can Boost 2020 Holiday Sales

Sep 25, 2020 3:12:05 PM / by Larry Julius

Tampa Bay shoppers are expected to spend over $11.6 billion during this year's November-January holiday season. This estimate is based on a forecast issued last week by Deloitte, the world's largest business accounting firm.  This spending represents a 1-1.5% increase  versus the same period last year.

How can Tampa Bay small business owners best compete for a significant share of the 2020 holiday expenditures?

"Retailers who prioritize customers’ desires for a safe, efficient shopping journey will be the big winners this year," writes Sean Gundz on www.ChainstoreAge.com.

"The holiday season is always a stressful time for retailers, especially the ones that make the majority of their revenue in the short window between Thanksgiving and Christmas," says Mr. Gundz. 

"Within this window is Black Friday, which, along with other big holiday sales events, are going to look a lot different this year. Retailers must accommodate COVID-19 mandates that enable social distancing, minimize surface touching, and actually restrict foot traffic in their facilities. All while trying to optimize sales."

Mr. Gundz says there is no single way to deal with the challenges facing retailers this holiday season. He does offer five tips, though, that every Tampa Bay retailer can employ.

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Topics small business, small business owner, tampa small business owners, retail stores, small business advertising, holiday, holiday shopping, christmas shopping, millennial parents, Retail Sales, Retailer, retail, small business marketing, holiday advertising, parents

Tampa Bay Retailers Expect Sweet Halloween In 2020

Sep 22, 2020 11:58:39 AM / by Larry Julius

Tampa Bay consumers are expected to spend $86 million on Halloween related activities in 2020, according to information from the National Retail Federation.  This would be a slight 2.3% decrease from 2019. This is proof of the holiday's strong resistance to the pressures of a pandemic economy.

Based on data from the NRF's annual survey conducted by Prosper Insights & Analytics, more than 1.5 million Tampa adults plan to participate in Halloween-related activities. Among those celebrants, safe at-home activities ranked highest: 53 percent plan to decorate their homes, 46 percent plan to carve a pumpkin, and 18 percent will dress up their pet.

“Consumers continue to place importance on celebrating our traditional holidays, even if by untraditional standards,” NRF President and CEO Matthew Shay said. “Retailers are prepared to meet the increased demand for seasonal décor, costumes, and other items that allow families the opportunity to observe Halloween safely.”

To earn a large share of Halloween spending in 2020, Tampa Bay small business owner will need to advertise to let consumers know their stores are open, stocked, and ready. By any metric, advertising on Tampa radio is the best way to reach holiday shoppers.

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Topics small business, small business owner, millennials, tampa small business owners, retail stores, advertising to mothers, small business advertising, halloween, millennial parents, children, Retail Sales, Retailer, retail, small business marketing, holiday advertising

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