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Is Your Tampa Bay Small Business Ready For Back-To-School?

Jul 18, 2019 6:54:00 AM / by Larry Julius

The National Retail Federation has predicted that this year's back-to-school shopping season will set a new record. Households with school-age children are expected to spend, on average, $696.70 preparing their kids for the first day of classes. This tops the previous record set in 2012.

For Tampa Bay small business owners, this means there is $560,193,514 of back-to-school bucks in play between now and the first bell of the school year.

According to the NRF, here's how the $696.70 per household will be spent.

  • Clothing & Accessories: $239.82
  • Computers & Electronics: $203.44
  • Shoes: $135.96
  • School Supplies: $117.49

To grab the largest share of back-to-school spending will require small business owners to advertise.  By any metric, advertising on Tampa radio stations will be the most effective.  Here's why.

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Topics small business, small business owner, best way to advertise, reach, radio advertising, radio commercials, tampa radio, tampa radio stations, tampa small business owners, retail stores, advertise on tampa radio, advertise in tampa bay, advertising in Tampa, advice, advertising to mothers, advertising to moms, how to advertise, back-to-school-advertising

How To Reach Tampa Bay Moms?

Jul 1, 2019 6:36:00 AM / by Larry Julius

Advertising on Tampa radio stations is the best way for local small business owners to reach the lucrative, local mother market.  Here's why.

Tampa Bay consumers will spend $54 billion over the next 12 months. Forbes magazine reports that it is moms who control 85% of all household purchases. Locally,  there are more than 455,000 mothers with children under the age of 17 at home.

Tampa Bay small business owners need to pay special attention to these mothers and their wallets. For example, compared to the general population, over the next 12 months, local moms live in households that are

  • 30% more likely to buy a new vehicle
  • 61% more likely to purchase a smartphone
  • 155% more likely to purchase a recreational vehicle
  • 38% more likely to buy a house/condo
  • 433% more likely to pay for daycare services
  • 15% more likely to purchase carpet/flooring
  • 20% more likely to pay for kitchen remodeling
  • 33% more likely to move
  • 49% more likely to get married
  • 77% more likely to refinance a mortgage
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Topics small business, small business owner, Television Advertising, best way to advertise, radio advertising, radio commercials, tampa radio, tampa radio stations, tampa small business owners, advertise on tampa radio, advertise in tampa bay, advertising in Tampa, advice, effective radio commercials, advertising to mothers, advertising to moms

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