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Smart Speaker Usage in Tampa Bay: A Conversation With Alexa

Jun 23, 2022 1:30:34 PM / by Larry Julius

Me: Alexa, how many consumers In Tampa Bay have access to a smart speaker?

Alexa: According to a recent Nielsen study, 863,282 Tampa Bay adults own a smart speaker. This is 32.9% of the local population.*

Me: Alexa, what exactly is a smart speaker?

Alexa: According to Wikipedia, A smart speaker is a type of loudspeaker and voice command device with an integrated virtual assistant that offers interactive actions and hands-free activation with the help of one "hot word" (or several "hot words"). Some smart speakers can also act as a smart device that utilizes Wi-Fi, Bluetooth and other protocol standards to extend usage beyond audio playback, such as to control home automation devices. This can include, but is not limited to, features such as compatibility across a number of services and platforms, peer-to-peer connection through mesh networking, virtual assistants, and others. Each can have its own designated interface and features in-house, usually launched or controlled via application or home automation software. Some smart speakers also include a screen to show the user a visual response.

Me: Alexa, what brand of smart speakers are Tampa Bay consumers likely to own?

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Topics advertise in tampa bay, google, amazon echo, smart speaker, google home, siri, alexa, advertise in Tampa, amazon, apple

Advertise In Tampa Bay: Top 5 Articles From 2021

Nov 29, 2021 2:53:37 PM / by Larry Julius

Based on projections from the National Retail Federation (NRF), Tampa Bay consumers are on track to spend $46.3-billion with retailers by the end of this year. This would be 13.5% higher than was spent in 2020.

To earn a significant share of these retail dollars, Tampa Bay area business owners are expected to spend $1.6 billion to advertise by year's end, according to Borrell Associates. This company tracks advertising expenditures in local markets across the U.S.

To ensure they are spending their advertising and marketing dollars wisely, many Tampa Bay business owners research how to best target prospective customers by using local media. An exceptional resource for local business owners to investigate the media habits of localconsumers is on the advice section of AdvertiseInTampaBay.com.  

Here are the top five most-read articles on the site in 2021:

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Topics Television Advertising, best way to advertise, radio advertising, advertise on tampa radio, advertise in tampa bay, advertising in Tampa, radio recruitment advertising, digital advertising, online advertising, how to advertise, social media advertising, politcial advertising, employment advertising, advertise on radio, advertising on radio, local television, advertising options, internet advertising

OTT & CTV: Who Watches Streaming Video In Tampa Bay?

Mar 19, 2021 1:39:52 PM / by Larry Julius

Each week, according to Nielsen, 68.4% of Tampa Bay consumers watch video programs that aren't delivered over-the-air by local TV stations.  They aren't coming from a local cable company or by satellite.  Instead, these programs are being streamed directly to viewers via an internet connection.

This type of streamed video content is called OTT (Over-The-Top-Television) or CTV (Connected-Television). These two terms are sometimes are often used interchangeably but do have a subtle difference.

OTT generally means the video is watched on a small device like a computer, tablet, or smartphone.  CTV, on the other hand, typically means the content is viewed on a smart-TV or a regular television using a streaming device like a Roku or Amazon stick.

In Tampa Bay, OTT/CTV has exceeded the weekly reach of local newspapers and streaming audio services such as Pandora and Spotify. The medium is rapidly approaching the reach of local cable and broadcast TV stations.

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Topics small business, small business owner, best way to advertise, tampa small business owners, advertise in tampa bay, digital advertising, online advertising, small business advertising, small business marketing, OTT, CTV, streaming video, internet

Advertise in Tampa Bay: How Local Consumers Use The Internet?

Feb 25, 2021 2:54:21 PM / by Larry Julius

Tampa area business owners are expected to invest $1.2-billion during 2021 to advertise to consumers connected to the internet. This forecast was produced by Borrell Associates, a company that tracks business advertising expenditures across the country.

These online marketing dollars will be spent on banner advertising, search engine marketing, email, as well as audio and video advertising. This is all to capture the attention of shoppers and buyers as they go about their connected days.

According to Nielsen, 95.2% of adult consumers in the Tampa area have access to the internet. They connect, primarily, with desktop and laptop computers; smartphones; or tablets.

Ninety-four percent of Tampa Bay adults spend at least one hour per week online, with most spending at least 10 hours connected.

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Topics small business, small business owner, tampa small business owners, advertise in tampa bay, digital advertising, online advertising, facebook advertising, instagram, facebook, social media advertising, small business advertising, social media, small business marketing, OTT, CTV, avod, svod, online shoppers, internet

Market To Baby Boomers In Tampa Bay

Nov 2, 2019 11:38:50 AM / by Larry Julius

The first Baby Boomers were born in Tampa Bay during 1946, and they kept coming until 1964.  Today, this generation represents 21.8% of the population.

According to Visa, however, when it comes to the ability to buy goods and services from local business owners, people 50 and older are responsible for 56% of all retail spending.  In Tampa Bay, that equates to $33-billion.

Forecasts from the Bureau of Labor Statistics indicate the spending power of the Baby Boomer generation will remain dominant through at least 2025. This is fueled, in part, by the Boomers' continued participation in the labor force.

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Topics store traffic, best way to advertise, radio advertising, retail stores, advertise in tampa bay, advertising in Tampa, consumer spending, baby boomers

Where Will Tampa Bay Consumers Shop For The Holidays?

Oct 25, 2019 4:17:05 PM / by Larry Julius

Tampa Bay shoppers are expected to spend $7.3 billion this holiday season.  This will be approximately 4% higher than last year. These estimates are based on forecasts by the National Retail Federation and Deloitte.

To claim a fair share of the Christmas cash, local small business owners will need to battle some giant competitors. Advertising on Tampa radio stations may be the perfect weapon to ensure success.

According to information published in the retail trade magazine Chain Store Age, as of right now, here is where consumers are planning to shop...

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Topics small business owner, store traffic, best way to advertise, tampa radio, retail stores, advertise on tampa radio, advertise in tampa bay, holiday shopping, consumer spending

Business Owners Ask: How Do Tampa Bay Consumers Spend Their Money?

Oct 14, 2019 7:57:00 AM / by Larry Julius

Tampa Bay consumers are expected to spend $59.3 billion at retail this year, according to Nielsen. This means that every household, on average, will be paying out $45,646

To capture a larger share of these dollars, local small business owners need to know the answer to two questions.

The first question is, where is this enormous amount of cash being spent?  The list below details the answer.

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Topics small business owner, best way to advertise, tampa radio stations, retail stores, advertise in tampa bay, advertising in Tampa, small business advertising, consumer spending

How Tampa Bay Retailers Can Earn A Greater Share Of Holiday Spending

Oct 10, 2019 6:40:00 AM / by Larry Julius

Tampa Bay consumers are expected to spend $7.3 billion on this year's holiday shopping, based on predictions by The National Retail Federation.  This would be a 4% increase over last year.

Deloitte, one of the world's top four accounting firms, forecasts similar growth.

"The projected holiday season growth is, in part, due to the current health of the labor market,” said Daniel Bachman, Deloitte's U.S. economic forecaster. “Near record-low unemployment rates, coupled with continued monthly job creation, may encourage people to spend more during the holiday season. The economy is still growing, albeit at a slower rate. Additionally, we continue to see consumer confidence elevated, which also helps boost holiday spending."

For most Tampa Bay retailers, holiday spending brings in about 20% of annual sales But, long gone are the days when the bulk of this shopping occurred between Black Friday and Christmas.

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Topics small business, small business owner, best way to advertise, tampa radio stations, retail stores, advertise in tampa bay, advertising in Tampa, small business advertising, holiday shopping, christmas shopping

The Value Of Advertising On Tampa Radio At Night

Oct 1, 2019 8:22:00 AM / by Larry Julius

Is advertising on the radio just a day job for Tampa Bay small business owners?  

Thousands of local companies depend on radio advertising to market their goods and services. But, most of these business owners choose to buy commercials only between 6:00 am and 7:00 pm.  Is this a good idea? Maybe not.  Here are the facts.

Last week, for instance, 2,193,604 adult consumers tuned-in to their favorite Tampa radio stations. This is significantly higher than the number that tuned-in to a local TV station, read a local newspaper, logged-on to social media sites like Facebook, or streamed audio from Pandora and Spotify.

But radio listeners do not roll-up their ears just because the sunsets. According to Nielsen, 56.4% of Tampa Bay consumers who listen to the radio during daylight hours, also tune in at night.

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Topics small business owner, best way to advertise, reach, advertise on tampa radio, advertise in tampa bay, radio listeners, night

Recession? Why Tampa Bay Business Owners Need To Keep Advertising

Sep 25, 2019 4:15:46 PM / by Larry Julius

In the history of the United States, there have been more recessions than presidents, 47 vs. 45.  Many economists believe number 48 could be imminent.  

The textbook definition of a recession is a period of declining economic performance across an entire economy, frequently measured as two consecutive quarters. In other words: it's a time when most Tampa Bay small business owners sell fewer of their goods and services.

There is one thing a recession is not.  It is not a time for local business owners to stop advertising.

One of the greatest marketers of all time, Henry Ford, once said, "The man who stops advertising to save money is like the man who stops the clock to save time."

There are many examples of companies that have proven this aphorism to be true. Your bowl of cereal this morning could be one example.

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Topics small business owner, best way to advertise, tampa radio stations, advertise in tampa bay, advertising in Tampa, small business advertising, recession

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