--- title: Advice | Advertise in Tampa | advertise in tampa bay (2) description: advertise in tampa bay | Advertising advice and resources for Tampa Bay small business owners. (2) --- [![Advertise in Tampa Bay](https://blog.advertiseintampa.com/hs-fs/hubfs/Tampa_logo_stacked.png?width=469&height=164&name=Tampa_logo_stacked.png "Advertise in Tampa Bay")](https://advertiseintampa.com/) - [Home](https://advertiseintampa.com/) - [Advice](https://blog.advertiseintampa.com/) - [Resources](https://advertiseintampa.com/radio/) - [Advertise](https://advertiseintampa.com/advertise/) - [Sign up for free eBook](https://advertiseintampa.com/sign-up-for-free-ebook/) ![tampa_brands_HORIZONTAL_COLOR_updated5-1024x169-1_revised](https://blog.advertiseintampa.com/hs-fs/hubfs/tampa_brands_HORIZONTAL_COLOR_updated5-1024x169-1_revised.png?width=998&height=165&name=tampa_brands_HORIZONTAL_COLOR_updated5-1024x169-1_revised.png)  ## [How Tampa Bay Retailers Can Earn A Greater Share Of Holiday Spending](https://blog.advertiseintampa.com/how-tampa-bay-retailers-can-earn-a-greater-share-of-holiday-spending) Oct 10, 2019 6:40:00 AM / by [Larry Julius](https://blog.advertiseintampa.com/author/larry-julius) [![Holiday Advertising In Tampa Bay](https://cdn2.hubspot.net/hubfs/5176681/Holiday%20Advertising%20In%20Fayetteville%20NC.png)](https://blog.advertiseintampa.com/how-tampa-bay-retailers-can-earn-a-greater-share-of-holiday-spending) Tampa Bay consumers are expected to spend $7.3 billion on this year's holiday shopping, based on predictions by The National Retail Federation.  This would be a 4% increase over last year. Deloitte, one of the world's top four accounting firms, forecasts similar growth. "The projected holiday season growth is, in part, due to the current health of the labor market,” said Daniel Bachman, Deloitte's U.S. economic forecaster. “Near record-low unemployment rates, coupled with continued monthly job creation, may encourage people to spend more during the holiday season. The economy is still growing, albeit at a slower rate. Additionally, we continue to see consumer confidence elevated, which also helps boost holiday spending." For most Tampa Bay retailers, holiday spending brings in about 20% of annual sales But, long gone are the days when the bulk of this shopping occurred between Black Friday and Christmas. [Read More](https://blog.advertiseintampa.com/how-tampa-bay-retailers-can-earn-a-greater-share-of-holiday-spending) 0 Comments [Click here to read/write comments](https://blog.advertiseintampa.com/how-tampa-bay-retailers-can-earn-a-greater-share-of-holiday-spending#comments-listing) Topics [small business](https://blog.advertiseintampa.com/topic/small-business), [small business owner](https://blog.advertiseintampa.com/topic/small-business-owner), [best way to advertise](https://blog.advertiseintampa.com/topic/best-way-to-advertise), [tampa radio stations](https://blog.advertiseintampa.com/topic/tampa-radio-stations), [retail stores](https://blog.advertiseintampa.com/topic/retail-stores), [advertise in tampa bay](https://blog.advertiseintampa.com/topic/advertise-in-tampa-bay), [advertising in Tampa](https://blog.advertiseintampa.com/topic/advertising-in-tampa), [small business advertising](https://blog.advertiseintampa.com/topic/small-business-advertising), [holiday shopping](https://blog.advertiseintampa.com/topic/holiday-shopping), [christmas shopping](https://blog.advertiseintampa.com/topic/christmas-shopping) ## [The Value Of Advertising On Tampa Radio At Night](https://blog.advertiseintampa.com/the-value-of-advertising-on-tampa-radio-at-night) Oct 1, 2019 8:22:00 AM / by [Larry Julius](https://blog.advertiseintampa.com/author/larry-julius) [![250px woman head phones no radio moon shutterstock_145144381](https://blog.advertiseintampa.com/hubfs/250px%20woman%20head%20phones%20%20no%20radio%20moon%20shutterstock_145144381.png)](https://blog.advertiseintampa.com/the-value-of-advertising-on-tampa-radio-at-night) Is advertising on the radio just a day job for Tampa Bay small business owners?   Thousands of local companies depend on radio advertising to market their goods and services. But, most of these business owners choose to buy commercials only between 6:00 am and 7:00 pm.  Is this a good idea? Maybe not.  Here are the facts. Last week, for instance, 2,193,604 adult consumers tuned-in to their favorite Tampa radio stations. This is significantly higher than the number that tuned-in to a local TV station, read a local newspaper, logged-on to social media sites like Facebook, or streamed audio from Pandora and Spotify. But radio listeners do not roll-up their ears just because the sunsets. According to Nielsen, 56.4% of Tampa Bay consumers who listen to the radio during daylight hours, also tune in at night. [Read More](https://blog.advertiseintampa.com/the-value-of-advertising-on-tampa-radio-at-night) 0 Comments [Click here to read/write comments](https://blog.advertiseintampa.com/the-value-of-advertising-on-tampa-radio-at-night#comments-listing) Topics [small business owner](https://blog.advertiseintampa.com/topic/small-business-owner), [best way to advertise](https://blog.advertiseintampa.com/topic/best-way-to-advertise), [reach](https://blog.advertiseintampa.com/topic/reach), [advertise on tampa radio](https://blog.advertiseintampa.com/topic/advertise-on-tampa-radio), [advertise in tampa bay](https://blog.advertiseintampa.com/topic/advertise-in-tampa-bay), [radio listeners](https://blog.advertiseintampa.com/topic/radio-listeners), [night](https://blog.advertiseintampa.com/topic/night) ## [Recession? Why Tampa Bay Business Owners Need To Keep Advertising](https://blog.advertiseintampa.com/recession-why-tampa-bay-business-owners-need-to-keep-advertising) Sep 25, 2019 4:15:46 PM / by [Larry Julius](https://blog.advertiseintampa.com/author/larry-julius) [![Advertise In Tampa Bay During Recession](https://blog.advertiseinfayetteville.com/hs-fs/hubfs/250x%20v2%20Man%20With%20Crossed%20Fingers%20shutterstock_185477873.png?width=250&name=250x%20v2%20Man%20With%20Crossed%20Fingers%20shutterstock_185477873.png)](https://blog.advertiseintampa.com/recession-why-tampa-bay-business-owners-need-to-keep-advertising) In the history of the United States, there have been more recessions than presidents, 47 vs. 45.  Many economists believe number 48 could be imminent.   The textbook definition of a recession is a period of declining economic performance across an entire economy, frequently measured as two consecutive quarters. In other words: it's a time when most Tampa Bay small business owners sell fewer of their goods and services. There is one thing a recession is not.  It is not a time for local business owners to stop advertising. One of the greatest marketers of all time, Henry Ford, once said, "The man who stops advertising to save money is like the man who stops the clock to save time." There are many examples of companies that have proven this aphorism to be true. Your bowl of cereal this morning could be one example. [Read More](https://blog.advertiseintampa.com/recession-why-tampa-bay-business-owners-need-to-keep-advertising) 0 Comments [Click here to read/write comments](https://blog.advertiseintampa.com/recession-why-tampa-bay-business-owners-need-to-keep-advertising#comments-listing) Topics [small business owner](https://blog.advertiseintampa.com/topic/small-business-owner), [best way to advertise](https://blog.advertiseintampa.com/topic/best-way-to-advertise), [tampa radio stations](https://blog.advertiseintampa.com/topic/tampa-radio-stations), [advertise in tampa bay](https://blog.advertiseintampa.com/topic/advertise-in-tampa-bay), [advertising in Tampa](https://blog.advertiseintampa.com/topic/advertising-in-tampa), [small business advertising](https://blog.advertiseintampa.com/topic/small-business-advertising), [recession](https://blog.advertiseintampa.com/topic/recession) ## [How Tampa Bay Retailers Can Keep Customers Buying Local](https://blog.advertiseintampa.com/how-tampa-bay-retailers-can-keep-customers-shopping-local) Sep 18, 2019 5:06:10 PM / by [Larry Julius](https://blog.advertiseintampa.com/author/larry-julius) [![Retail Advertising In Las Vegas Mattress](https://cdn2.hubspot.net/hubfs/5176681/Advertise%20On%20Fayetteville%20Radio%20Retail%20Stores%20Mattress.png)](https://blog.advertiseintampa.com/how-tampa-bay-retailers-can-keep-customers-shopping-local) Business owners who sell mattresses in the Tampa Bay area might be losing sleep. Last year, local consumers spent close to $130 million for new mattresses.  A recent survey conducted by Piper Jaffray indicates that many retailers believe  that the category will become even stronger during the last four months of this year. The reason for the owners' sleep loss is that many customers are skipping local stores and buying their mattresses on the internet. According to Statista, 37% of mattress buyers are now purchasing from one-of-175 direct-to-consumer sites like Casper or from online retailers like Amazon.  To keep customers shopping local requires advertising. [Read More](https://blog.advertiseintampa.com/how-tampa-bay-retailers-can-keep-customers-shopping-local) 0 Comments [Click here to read/write comments](https://blog.advertiseintampa.com/how-tampa-bay-retailers-can-keep-customers-shopping-local#comments-listing) Topics [store traffic](https://blog.advertiseintampa.com/topic/store-traffic), [best way to advertise](https://blog.advertiseintampa.com/topic/best-way-to-advertise), [retail stores](https://blog.advertiseintampa.com/topic/retail-stores), [advertise on tampa radio](https://blog.advertiseintampa.com/topic/advertise-on-tampa-radio), [advertise in tampa bay](https://blog.advertiseintampa.com/topic/advertise-in-tampa-bay), [small business advertising](https://blog.advertiseintampa.com/topic/small-business-advertising), [buy local](https://blog.advertiseintampa.com/topic/buy-local) ## [Tampa Bay Media: Reach By Consumer Demographics](https://blog.advertiseintampa.com/tampa-bay-media-reach-by-consumer-demographics) Sep 12, 2019 3:13:31 PM / by [Larry Julius](https://blog.advertiseintampa.com/author/larry-julius) [![Advertise in Tampa Bay Media Reach](https://cdn2.hubspot.net/hubfs/5176681/250px%20reaching%20man%20shutterstock_1273511080.png)](https://blog.advertiseintampa.com/tampa-bay-media-reach-by-consumer-demographics) Advertising is critical to the success of every Tampa Bay small business owner.  One of the most powerful elements of any advertising campaign is how many people it reaches. Nielsen, the world's largest consumer insights company, found that advertising reach has a more significant effect on sales than branding, recency, and context. There are many ways a local business owner can advertise. This includes traditional media like Tampa radio, local TV, and newspaper. It also includes online advertising options such as Facebook, Instagram, and Pandora. They type of customer an individual business needs to reach depends on the goods and services the company sells. For instance, a daycare operator might want to reach households with young children. On the other hand, a real estate agent could be looking for consumers in the market to purchase a new home. The charts below reveal how the different advertising options available to Tampa Bay business compare in terms of the ability to reach customers with specific characteristics. This includes age, income, education, employment status, political affiliation, number of children, ethnicity, and purchase intent. [Read More](https://blog.advertiseintampa.com/tampa-bay-media-reach-by-consumer-demographics) 0 Comments [Click here to read/write comments](https://blog.advertiseintampa.com/tampa-bay-media-reach-by-consumer-demographics#comments-listing) Topics [small business](https://blog.advertiseintampa.com/topic/small-business), [Television Advertising](https://blog.advertiseintampa.com/topic/television-advertising), [best way to advertise](https://blog.advertiseintampa.com/topic/best-way-to-advertise), [reach](https://blog.advertiseintampa.com/topic/reach), [tampa radio stations](https://blog.advertiseintampa.com/topic/tampa-radio-stations), [tampa small business owners](https://blog.advertiseintampa.com/topic/tampa-small-business-owners), [retail stores](https://blog.advertiseintampa.com/topic/retail-stores), [Hispanic radio](https://blog.advertiseintampa.com/topic/hispanic-radio), [Spanish Radio](https://blog.advertiseintampa.com/topic/spanish-radio), [advertise on tampa radio](https://blog.advertiseintampa.com/topic/advertise-on-tampa-radio), [advertise in tampa bay](https://blog.advertiseintampa.com/topic/advertise-in-tampa-bay), [advertising in Tampa](https://blog.advertiseintampa.com/topic/advertising-in-tampa), [social media advertising](https://blog.advertiseintampa.com/topic/social-media-advertising), [newspaper advertising](https://blog.advertiseintampa.com/topic/newspaper-advertising), [small business advertising](https://blog.advertiseintampa.com/topic/small-business-advertising) ## [Advertising In Tampa Bay: Get In The Last Word](https://blog.advertiseintampa.com/advertising-in-tampa-bay-get-in-the-last-word) Sep 4, 2019 7:43:00 AM / by [Larry Julius](https://blog.advertiseintampa.com/author/larry-julius) [![Advertise On Tampa Radio Final Word](https://blog.advertiseintampa.com/hubfs/250px%20whispering%20red%20hair%20woman.png)](https://blog.advertiseintampa.com/advertising-in-tampa-bay-get-in-the-last-word) When a Tampa Bay small business owner advertises on a local radio station, the first words determine if consumers will pay attention. The article "[Be Heard: The #1 Job of Commercials on Tampa Radio](https://blog.advertiseintampa.com/be-heard-the-1-job-of-every-commercial-on-tampa-radio)" discusses this topic in-depth. When it comes time to buy, however, getting in the final word can be equally important.  Advertising on Tampa radio is often the last voice a customer hears before making a purchase in-store or online. Being the last voice serves as a potent reminder to consumers that a business or product exists.  Especially since our brains make things very easy to forget. Science says it's so. [Read More](https://blog.advertiseintampa.com/advertising-in-tampa-bay-get-in-the-last-word) 0 Comments [Click here to read/write comments](https://blog.advertiseintampa.com/advertising-in-tampa-bay-get-in-the-last-word#comments-listing) Topics [small business owner](https://blog.advertiseintampa.com/topic/small-business-owner), [top of mind](https://blog.advertiseintampa.com/topic/top-of-mind), [advertise on tampa radio](https://blog.advertiseintampa.com/topic/advertise-on-tampa-radio), [advertise in tampa bay](https://blog.advertiseintampa.com/topic/advertise-in-tampa-bay), [advertising in Tampa](https://blog.advertiseintampa.com/topic/advertising-in-tampa), [effective radio commercials](https://blog.advertiseintampa.com/topic/effective-radio-commercials), [online advertising](https://blog.advertiseintampa.com/topic/online-advertising), [point of purchase](https://blog.advertiseintampa.com/topic/point-of-purchase), [website](https://blog.advertiseintampa.com/topic/website) ## [Political Advertising: Reaching Likely Voters In Tampa Bay](https://blog.advertiseintampa.com/political-advertising-reaching-likely-voters-in-tampa-bay) Aug 30, 2019 8:04:00 AM / by [Larry Julius](https://blog.advertiseintampa.com/author/larry-julius) [![Political Advertising in Tampa Bay](https://cdn2.hubspot.net/hubfs/5176681/250px%20I%20voted%20button%20shutterstock_70866793.png)](https://blog.advertiseintampa.com/political-advertising-reaching-likely-voters-in-tampa-bay) Every vote counts.  Many times the difference between winning an election and losing is a handful of ballots. This is true in races for almost every elected office, referendum, and issue on the national, statewide, and local level. To win a modern election requires advertising. Successful advertising requires reach. In Tampa Bay, the most potent way to reach voters is on local radio. Last week, for instance, 89% of all registered voters in Hillsborough, Pinellas, Pasco, and Hernando counties tuned-in to a Tampa radio station.  This is significantly more than were reached by local TV, local newspaper, or the major social media site like Facebook and Instagram. [Read More](https://blog.advertiseintampa.com/political-advertising-reaching-likely-voters-in-tampa-bay) 0 Comments [Click here to read/write comments](https://blog.advertiseintampa.com/political-advertising-reaching-likely-voters-in-tampa-bay#comments-listing) Topics [best way to advertise](https://blog.advertiseintampa.com/topic/best-way-to-advertise), [radio advertising](https://blog.advertiseintampa.com/topic/radio-advertising), [advertise on tampa radio](https://blog.advertiseintampa.com/topic/advertise-on-tampa-radio), [advertise in tampa bay](https://blog.advertiseintampa.com/topic/advertise-in-tampa-bay), [issue advertising](https://blog.advertiseintampa.com/topic/issue-advertising), [political advertising](https://blog.advertiseintampa.com/topic/political-advertising) ## [Best Way To Reach Bridal and Wedding Market In Tampa Bay](https://blog.advertiseintampa.com/best-way-to-reach-bridal-and-wedding-market-in-tampa-bay) Aug 26, 2019 8:38:00 AM / by [Larry Julius](https://blog.advertiseintampa.com/author/larry-julius) [![Tampa Bay Bridal Marketing and Advertising](https://cdn2.hubspot.net/hubfs/5176681/250px%20bride%20with%20cash.png)](https://blog.advertiseintampa.com/best-way-to-reach-bridal-and-wedding-market-in-tampa-bay) Next year, according to Nielsen, 138,765 people in Tampa Bay will be getting married.  Assuming that those folks are hitching-up with each other, that means there will be 69,382 weddings.  CostOfWedding.com reports that the average cost for these pending nuptials will be $34,268 including (but not limited to) rings, dresses, tuxedos, flowers, venues, photographers, invitations, limos, and rice (or birdseed for the ecologically inclined). This means small business owners in Tampa Bay who cater to the bridal market will be competing for a share of $2.3 billion. [Read More](https://blog.advertiseintampa.com/best-way-to-reach-bridal-and-wedding-market-in-tampa-bay) 0 Comments [Click here to read/write comments](https://blog.advertiseintampa.com/best-way-to-reach-bridal-and-wedding-market-in-tampa-bay#comments-listing) Topics [small business owner](https://blog.advertiseintampa.com/topic/small-business-owner), [best way to advertise](https://blog.advertiseintampa.com/topic/best-way-to-advertise), [tampa radio stations](https://blog.advertiseintampa.com/topic/tampa-radio-stations), [tampa small business owners](https://blog.advertiseintampa.com/topic/tampa-small-business-owners), [advertise in tampa bay](https://blog.advertiseintampa.com/topic/advertise-in-tampa-bay), [how to advertise](https://blog.advertiseintampa.com/topic/how-to-advertise), [wedding](https://blog.advertiseintampa.com/topic/wedding), [bridal marketing](https://blog.advertiseintampa.com/topic/bridal-marketing) ## [Mark Twain Offers Advertising Advice For Tampa Bay Business Owners](https://blog.advertiseintampa.com/mark-twain-offers-advertising-advice-for-tampa-bay-business-owners) Aug 22, 2019 6:52:00 AM / by [Larry Julius](https://blog.advertiseintampa.com/author/larry-julius) [![Effective Radio Commercials Tampa Bay](https://cdn2.hubspot.net/hubfs/5176681/v2%20250px%20Woman%20With%20Delete%20Signepsd.png)](https://blog.advertiseintampa.com/mark-twain-offers-advertising-advice-for-tampa-bay-business-owners) Mark Twain has some script writing advice for Tampa Bay small business owners who depend on radio advertising to market their goods and services. "The difference between the almost right word and the right word is really a large matter - 'tis the difference between the lightning-bug and the lightning," advises Mr. Twain. In other words, fill your commercials with lightning, not bugs! Currently, according to the Oxford English Dictionary, there are 171,476 words in the English language. A handful of these words, Tampa Bay small business owners can't use in their radio commercials. The Supreme Court of the United States says so. Of all the words that can be used in broadcast advertising, however, there is one word that should be shunned: 'get' and all of its nasty derivative forms including 'got' and 'gotten'.  Here's why. The typical 60-second commercial on Tampa radio consists of 160 words.  Depending on the station, each word in that ad could cost around $3.00.  It is important, then, that each word is carefully selected to engage listeners and then compel them to action.  This is especially crucial when using verbs.  "One of the best ways of grabbing and keeping an audience is to use strong, descriptive verbs," says the Writing Center at the University of Houston.  'Get' is not that kind of verb. [Read More](https://blog.advertiseintampa.com/mark-twain-offers-advertising-advice-for-tampa-bay-business-owners) 0 Comments [Click here to read/write comments](https://blog.advertiseintampa.com/mark-twain-offers-advertising-advice-for-tampa-bay-business-owners#comments-listing) Topics [best way to advertise](https://blog.advertiseintampa.com/topic/best-way-to-advertise), [radio advertising](https://blog.advertiseintampa.com/topic/radio-advertising), [radio commercials](https://blog.advertiseintampa.com/topic/radio-commercials), [tampa radio](https://blog.advertiseintampa.com/topic/tampa-radio), [tampa radio stations](https://blog.advertiseintampa.com/topic/tampa-radio-stations), [retail stores](https://blog.advertiseintampa.com/topic/retail-stores), [advertise on tampa radio](https://blog.advertiseintampa.com/topic/advertise-on-tampa-radio), [advertise in tampa bay](https://blog.advertiseintampa.com/topic/advertise-in-tampa-bay), [advertising in Tampa](https://blog.advertiseintampa.com/topic/advertising-in-tampa), [effective radio commercials](https://blog.advertiseintampa.com/topic/effective-radio-commercials), [copywriting](https://blog.advertiseintampa.com/topic/copywriting), [how to advertise](https://blog.advertiseintampa.com/topic/how-to-advertise) ## [How Newspaper Advertising In Tampa Bay Stacks-Up Against Radio](https://blog.advertiseintampa.com/how-newspaper-advertising-in-tampa-bay-stacks-up-against-radio) Aug 15, 2019 6:58:54 AM / by [Larry Julius](https://blog.advertiseintampa.com/author/larry-julius) [![Newspaper Advertising Tampa Bay Times](https://cdn2.hubspot.net/hubfs/5176681/Newspaper%20Advertising%20Fayetteville%20Observer.png)](https://blog.advertiseintampa.com/how-newspaper-advertising-in-tampa-bay-stacks-up-against-radio) Two things are remarkable about voting day in 1920.  It was the first time, ever, women could participate in the selection of the U.S. President. It was also the first time live election results were broadcast on the radio. Not to mention, it was also the first radio broadcast, ever. The voters' choice that night was between Warren G. Harding  and James M. Cox.  Both men had derived their political power as successful newspaper publishers.  It is quite ironic, then, that one of these men would reach the highest office in the land on the same night that the nascent radio broadcasting business began its takedown of the newspaper industry. Nowhere is this takedown more apparent than locally, where radio has become, by far, the advertising medium with the largest reach among Tampa Bay consumers. [Read More](https://blog.advertiseintampa.com/how-newspaper-advertising-in-tampa-bay-stacks-up-against-radio) 0 Comments [Click here to read/write comments](https://blog.advertiseintampa.com/how-newspaper-advertising-in-tampa-bay-stacks-up-against-radio#comments-listing) Topics [small business owner](https://blog.advertiseintampa.com/topic/small-business-owner), [best way to advertise](https://blog.advertiseintampa.com/topic/best-way-to-advertise), [tampa radio](https://blog.advertiseintampa.com/topic/tampa-radio), [tampa radio stations](https://blog.advertiseintampa.com/topic/tampa-radio-stations), [tampa small business owners](https://blog.advertiseintampa.com/topic/tampa-small-business-owners), [advertise on tampa radio](https://blog.advertiseintampa.com/topic/advertise-on-tampa-radio), [advertise in tampa bay](https://blog.advertiseintampa.com/topic/advertise-in-tampa-bay), [advertising in Tampa](https://blog.advertiseintampa.com/topic/advertising-in-tampa), [how to advertise](https://blog.advertiseintampa.com/topic/how-to-advertise), [newspaper advertising](https://blog.advertiseintampa.com/topic/newspaper-advertising), [tampa bay times](https://blog.advertiseintampa.com/topic/tampa-bay-times) [Prev](https://blog.advertiseintampa.com/tag/advertise-in-tampa-bay/page/1) [All posts](https://blog.advertiseintampa.com/all) [Next](https://blog.advertiseintampa.com/tag/advertise-in-tampa-bay/page/3) ### Receive Great Advertising Advice Direct To Your Inbox... 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