<img height="1" width="1" src="https://www.facebook.com/tr?id=937923576598958&amp;ev=PageView &amp;noscript=1">
tampa_brands_HORIZONTAL_COLOR tampa_brands_HORIZONTAL_COLOR_MOBILE

 

Tampa Bay Radio Listeners Will Power The Post-Pandemic Recovery

Jun 10, 2020 2:16:49 PM / by Larry Julius

Advertising In Tampa: Post-COVID-19At the dawn of 2020, Tampa Bay small business owners were expecting the area's retail economy to expand by 4.1%. This optimism was stoked by the National Retail Federation's chief economist who said, "Consumers remain upbeat and have the confidence to spend, and the steady wage growth that has come with the strong job market is fueling their spending. The state of the consumer is very healthy."

By February, however, the country entered into a COVID-19 induced recession. Then, to slow the spread of the pandemic, on April 3, the Governor of Florida locked the state down. This brought the Tampa area's $54.1 billion retail economy to a standstill.

As stores, restaurants, and offices in Tampa Bay begin to re-open, consumers' appetite for spending is returning. According to Nielsen, loyal radio listeners are very likely to be first in line at the cash registers.

Learn How To Advertise On Tampa RadioIn a study of adults conducted at the very end of May, Nielsen found among consumers who had postponed a major purchase because of the pandemic, loyal radio listeners are 29% more likely than the general population to now complete that purchase within 30 days of restrictions easing.

Advertising On Tampa Radio: Post COVID-19

In a typical year, Tampa Bay consumers will spend more than $12.8 billion at car dealerships and auto part dealers.  That spending, too, has stalled. The latest Nielsen study identifies loyal radio listeners as being 38% more likely to buy or lease a vehicle within 12 months of restrictions easing.Advertise In Tampa: Car Buyers

For almost every Tampa Bay small business category, loyal radio listeners will be the first to return as pandemic imposed restrictions are eased.

Advertise In Tampa: Business Categories

To claim a share of the post Coronavirus spending, will require local small business owners to advertise. Based on Nielsen's consumer study result, advertising on Tampa radio is the best option.

More Advertising Advice For Tampa Bay Small Business Owners

Topics: small business, small business owner, best way to advertise, retail stores, consumer spending, car dealers, Retail Sales, Retailer, retail, corona, coronavirus, covid19, reopening, advertise on radio, automotive, recovery

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Recent Posts

Our Social Media

 rss-big-small-1 social-facebook-box-blue-icon-1 twitter-icon-1  linkedin-icon-1