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What Is The Best Way To Reach Online Shoppers In Tampa Bay?

Nov 17, 2020 1:54:32 PM / by Larry Julius

Tampa Bay shoppers are expected to spend a record $8.1 billion online in 2020, based on the most recent projections from eMarketer. This would represent year-over-year growth of 32.4%.

During the same period, according to eMarketer, receipts at brick-and-mortar stores have contracted by 3.2%.  Overall, excluding gas and auto sales, e-commerce will account for 20.6% of all retail sales this year.

The Coronavirus pandemic is credited with this seismic shift in shopping behavior as consumers continue to avoid stores and opt for online shopping.

“We’ve seen e-commerce accelerate in ways that didn’t seem possible last spring, given the extent of the economic crisis,” said Andrew Lipsman, eMarketer principal analyst at Insider Intelligence. “While much of the shift has been led by essential categories like grocery, there has been surprising strength in discretionary categories like consumer electronics and home furnishings that benefited from pandemic-driven lifestyle needs.”

Even before the onset of the pandemic, 76.7% of Tampa area consumers had bought goods online over the prior six months, according to Nielsen research. Purchases included clothing, health & beauty products, travel reservations, books, furniture, and groceries.

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Topics Attribution, best way to advertise, radio advertising, retail stores, advertise on tampa radio, online advertising, website, Retail Sales, Retailer, retail, web traffic, website visitors, e-commerce, advertise on radio, online shoppers

Advertising In Tampa Bay: Get In The Last Word

Sep 4, 2019 7:43:00 AM / by Larry Julius

When a Tampa Bay small business owner advertises on a local radio station, the first words determine if consumers will pay attention. The article "Be Heard: The #1 Job of Commercials on Tampa Radio" discusses this topic in-depth.

When it comes time to buy, however, getting in the final word can be equally important.  Advertising on Tampa radio is often the last voice a customer hears before making a purchase in-store or online.

Being the last voice serves as a potent reminder to consumers that a business or product exists.  Especially since our brains make things very easy to forget. Science says it's so.

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Topics small business owner, top of mind, advertise on tampa radio, advertise in tampa bay, advertising in Tampa, effective radio commercials, online advertising, point of purchase, website

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