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How Do Pandora and Spotify Compare To Tampa Radio?

Jan 21, 2020 9:33:00 AM / by Larry Julius

In 1922, WDAE became the first radio station to serve Tampa Bay. Today, 2,193,604 adult consumers tune-in to Tampa radio stations every week. This is significantly more than watch local TV or read newspapers. 

Tampa Bay small business owners, however, also want to know how local radio compares to streaming audio platforms like Pandora and Spotify, especially as it relates to advertising. The answer could surprise many of them.

Pandora was created to provide a personalized radio station catering to the musical preferences of each user.  The playlists were determined by a proprietary algorithm and then streamed directly to each listeners' computer. Over the next few years, the service became available on iPads and smartphones.

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Topics small business, small business owner, millennials, Spotify, Streaming, pandora, best way to advertise, radio advertising

Tampa Bay Business Owners: Skip Ads on Pandora and Spotify

Apr 22, 2019 7:26:00 AM / by Larry Julius

Of all the advertising options available to Tampa Bay small business owners, streaming audio services like Pandora and Spotify are the least effective.  Here's why.

According to Nielsen, after the content of a commercial is considered, the element of an advertising campaign that drives sales the most is reach. In other words, making sure the most people possible are exposed to the advertiser's message is crucial.

When it comes to achieving reach among consumers, Pandora and Spotify rank dead last.  Advertising on Tampa radio stations, actually, can reach 266% more consumers than these two streaming-audio platforms combined.

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Topics Spotify, Streaming, pandora, Streaming Audio

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