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Tampa Bay Back To School Shopping To Top $431.5M in 2023

Jul 16, 2023 12:46:49 PM / by Larry Julius

“Back-to-class shopping is one of the most important consumer shopping occasions of the year," says Matthew Shay, President and CEO of the National Retail Federation (NRF).  "Our research for 2023 shows American consumers are eager to jumpstart their back-to-school and college purchases early."

Based on per capita spending estimates from the NRF, Tampa Bay area parents are expected to spend a record $431,571,875 to prepare more than 435,400 children returning to grades K-12. These expenditures will exceed 2022 back-to-school sales by 12.5%

Expenditures to equip K-12 students in the Tampa Bay area will be on:

  • Clothing: $158.1 million
  • Shoes: $124.7 million
  • Supplies: $81.1 million
  • Electronics: $67.6 million

In addition to expenditures for K-12,  $ 977.5 million is expected to be spent in the Tampa Bay area to prepare college students for their return to campus. This is 27% more than was spent last year. Another record.

The biggest spending categories to equip Tampa Bay area college students in 2023 will include:

  • Electronics: $241.2 million
  • Dorm/Apartment Furniture: $136.2 million
  • Clothing: $129.2 million
  • Food Items: $108.1 million

In order to capture the largest portion of this record back-to-class cash, Tampa Bay small business owners will need to fight to keep these dollars local. According to the NRF, a painful majority of shoppers plan to buy online and in department stores.  While only 13-15% of consumers plan to buy locally.

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Topics Return On Investment, ROI, best way to advertise, reach, retail stores, back-to-school-advertising, shop local, Retail Sales, Retailer, retail, reach & frequency, advertising reach, education, retail spending, ad spending, advertising return on investment, advertising roi

The Biggest Shopping Weekend In Tampa Bay: Is Your Business Ready?

Nov 21, 2019 11:21:00 AM / by Larry Julius

Attention Tampa Bay small business owners. The five busiest shopping days of the year are imminent.

Based on data from the National Retail Federation, more than 1.9 million Tampa Bay consumers are likely to shop beginning on Thanksgiving Day through Cyber Monday.

“The tradition of Thanksgiving weekend holiday shopping has become a five-day event with consumers spending money in stores, supporting local small businesses, and online with their mobile devices and computers,” NRF President and CEO Matthew Shay said. “Even as people are starting to purchase gifts earlier in the season, consumers still enjoy finding good Thanksgiving deals and passing time shopping with family and friends over the long holiday weekend.”

Based on the NRF findings, here are the number of shoppers local business owners can expect on each of these five days:

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Topics small business, small business owner, radio advertising, retail stores, holiday shopping, christmas shopping, consumer spending, shop local

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