<img height="1" width="1" src="https://www.facebook.com/tr?id=937923576598958&amp;ev=PageView &amp;noscript=1">
Advertise in Tampa Advertise in Tampa

Advertising On Tampa Bay Radio in 2022: Five Things to Know

Jul 20, 2022 9:57:54 AM / by Larry Julius

West-central Florida business owners have depended on Tampa radio to market their goods and services since WDAE, the city's first radio station, went on air in 1922. Despite the advent of new media and technologies since then, advertising on local radio stations is still the best way for the area's 123,853 small business owners to create and maintain customers.

Here are five facts every business owner should know about advertising on Tampa radio in 2022.

Read More

1 Comment Click here to read/write comments

Topics small business, small business owner, best way to advertise, radio advertising, radio commercials, tampa radio, tampa radio stations, tampa small business owners, Hispanic radio, Spanish Radio, advertise on tampa radio, radio recruitment advertising, small business advertising, radio listeners, nobody listens to radio, advertise on radio, small business marketing, advertising on radio, radio history, tampa bay radio, radio formats, car radio, who listens to radio, am/fm radio, online radio listening

Tampa Bay Radio Is The #1 Advertising-Supported Medium

Jul 6, 2022 4:17:29 PM / by Larry Julius

Local business owners have been advertising on Tampa Bay radio since WDAE first signed-on in 1922.  But, back then, there were only two options for reaching a mass audience: newspapers and radio.

Today, though, advertisers have an over-abundance of marketing options both over-the-air and online. But every week, according to Nielsen, 2.3 million adults listen to a Tampa Bay radio station, giving the 101-year-old medium, by far, the biggest reach amongst local consumers.

A new report released last week by Nielsen underscores AM/FM radio's durable reach among all media.

Read More

0 Comments Click here to read/write comments

Topics Spotify, pandora, Streaming Audio, reach, radio advertising, advertise on tampa radio, advertise on radio, reach & frequency, sirius/xm, advertising reach, advertising options, streaming media, amazon, apple

Advertise On Tampa Radio? 5 Things Business Owners Get Wrong

Dec 30, 2021 2:22:38 PM / by Larry Julius

To ensure success, every Tampa Bay business owner needs to advertise.

"Think you have a great product?" asks the US Small Business Administration. "Unfortunately, no one’s going to know about it unless you advertise.”

The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business.”

There are dozens of ways for local small business owners to advertise. By most metrics, the best way to advertise is on Tampa radio. These measures of effectiveness, however, are often obscured by the glimmer and glitz of newer technologies. 

To help reduce the glare that often blinds business owners to the potency of advertising on Tampa radio, here are the top five things many local business owners get wrong.

Read More

0 Comments Click here to read/write comments

Topics radio advertising, radio commercials, tampa radio, tampa radio stations, Hispanic radio, Spanish Radio, advertise on tampa radio, radio recruitment advertising, nobody listens to radio, advertise on radio, advertising on radio, radio history, tampa bay radio, radio formats, car radio, who listens to radio

Tampa Radio Still Reaches More Local Consumers Than All Other Media

Dec 10, 2021 3:09:35 PM / by Larry Julius

When WDAE-AM became Tampa Bay's first radio station in 1922, there was no Facebook, no Xfinity, no Sirius/XM, no Netflix, and no podcasts. It would be 31 years before there was even a local TV station.  Consequently, it was pretty easy for radio to become the number one reach medium among local consumers.

Over the past 99 years, Tampa Bay business owners have come to depend on the mammoth reach of radio among local shoppers to successfully market the goods and services they sell. Advertising on Tampa Bay radio has helped Florida companies to survive and thrive during world wars, natural disasters, recessions, depressions, and even a pandemic.

Heading into 2022, local consumers have more media choices than ever before. But, despite the overabundance of social media, video streaming, audio streaming, cable, and other technological marvels, Tampa Bay radio is still the most used advertising medium.

Read More

0 Comments Click here to read/write comments

Topics Spotify, pandora, Streaming Audio, reach, radio advertising, tampa radio, advertise on radio, advertising reach, tampa bay radio, advertising options, streaming media

Advertise In Tampa Bay: Top 5 Articles From 2021

Nov 29, 2021 2:53:37 PM / by Larry Julius

Based on projections from the National Retail Federation (NRF), Tampa Bay consumers are on track to spend $46.3-billion with retailers by the end of this year. This would be 13.5% higher than was spent in 2020.

To earn a significant share of these retail dollars, Tampa Bay area business owners are expected to spend $1.6 billion to advertise by year's end, according to Borrell Associates. This company tracks advertising expenditures in local markets across the U.S.

To ensure they are spending their advertising and marketing dollars wisely, many Tampa Bay business owners research how to best target prospective customers by using local media. An exceptional resource for local business owners to investigate the media habits of localconsumers is on the advice section of AdvertiseInTampaBay.com.  

Here are the top five most-read articles on the site in 2021:

Read More

0 Comments Click here to read/write comments

Topics Television Advertising, best way to advertise, radio advertising, advertise on tampa radio, advertise in tampa bay, advertising in Tampa, radio recruitment advertising, digital advertising, online advertising, how to advertise, social media advertising, politcial advertising, employment advertising, advertise on radio, advertising on radio, local television, advertising options, internet advertising

Why Audio Advertising In Tampa Bay Drives Purchase Decisions

Apr 8, 2021 12:37:52 PM / by Larry Julius

Tampa Bay consumers are expected to spend nearly 7% more at retail in 2021 than in 2020. This forecast is based on recently released data from the National Retail Federation.

To lay claim to a significant share of growing consumer spending, Florida retailers will need to advertise.

“Think you have a great product?” asks the US Small Administration. “Unfortunately, no one’s going to know about it unless you advertise.”   

“Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business."

Scientifically speaking, the fastest way a marketing message can reach the areas of a Tampa Bay consumer's brain responsible for purchase decisions is through the ear.  That's why audio advertising can be far more potent than visual messaging.

Read More

0 Comments Click here to read/write comments

Topics small business, small business owner, Spotify, pandora, Streaming Audio, tampa radio, tampa small business owners, retail stores, advertise on tampa radio, Retail Sales, Retailer, retail, advertise on radio, small business marketing, sirius/xm, podcasts, retail spending

Does Anyone Listen To Tampa Radio At Night?

Mar 9, 2021 4:06:16 PM / by Larry Julius

Each week, according to Nielsen, more than 2.2 million adult consumers tune-in to a Tampa radio station. This is significantly more than watch local TV or cable. More than stream video channels like Netflix or Hulu. More than read local newspapers. More than use Facebook or Instagram. More than listen to online audio services like Pandora and Spotify.

But almost everyone knows (including many who advertise on Tampa radio) that consumers only listen to local radio stations during the day. Right? Wrong!

According to Nielsen, 46% of local consumers listen to Tampa radio stations each week between 7:00pm and 12:00am. This is a larger audience than Pandora, Spotify, and Instagram combined reach during an entire week.

For Tampa small business owners, radio's immense nighttime audience offers a unique value proposition.

Read More

0 Comments Click here to read/write comments

Topics small business, small business owner, prime time, time of day, tampa small business owners, advertise on tampa radio, small business advertising, radio listeners, night, effective advertising, advertise on radio, small business marketing

Advertising In Tampa Bay: Reaching Female Consumers

Feb 10, 2021 1:35:17 PM / by Larry Julius

There are 1,362,200 adult women in the Tampa Bay area. Based on research from the Harvard Business Review, as a consumer group, females account for 70-80 percent of all consumer purchasing through a combination of their buying power and influence.  According to Nielsen, this will amount to between $43.5 billion and $49.7 billion this year.

Overall, according to the Bureau of Labor Statistics and the US Census Bureau:

  • Single women across all income brackets spend, on average, $34,817 on goods and service
  • Working married women contribute over a third of their families’ incomes
  • Over a quarter (29.4%) of wives earned more than their husbands in 2018, an increase from 15.9% in 1981.

Furthermore, according to research published by Forbes:

  • The top homebuyers after married couples are single women (18%, double the percentage for single men at 9%).
  • Women are 50% more likely than men to regularly watch online how-to videos.
  • 94% of women between the ages of 15-35 spend over an hour per day shopping online.
  • 70% of travel consumers are women.
  • 85% of women say that if they like a brand, they will remain loyal to it.

For Tampa Bay small business owners to successfully capture a meaningful share of the local female economy requires advertising.

Read More

0 Comments Click here to read/write comments

Topics small business, small business owner, best way to advertise, tampa small business owners, advertise on tampa radio, advertising to mothers, small business advertising, advertise to women, advertise to single women, advertise on radio, small business marketing, marketing to women

What Is The Best Way To Reach Online Shoppers In Tampa Bay?

Nov 17, 2020 1:54:32 PM / by Larry Julius

Tampa Bay shoppers are expected to spend a record $8.1 billion online in 2020, based on the most recent projections from eMarketer. This would represent year-over-year growth of 32.4%.

During the same period, according to eMarketer, receipts at brick-and-mortar stores have contracted by 3.2%.  Overall, excluding gas and auto sales, e-commerce will account for 20.6% of all retail sales this year.

The Coronavirus pandemic is credited with this seismic shift in shopping behavior as consumers continue to avoid stores and opt for online shopping.

“We’ve seen e-commerce accelerate in ways that didn’t seem possible last spring, given the extent of the economic crisis,” said Andrew Lipsman, eMarketer principal analyst at Insider Intelligence. “While much of the shift has been led by essential categories like grocery, there has been surprising strength in discretionary categories like consumer electronics and home furnishings that benefited from pandemic-driven lifestyle needs.”

Even before the onset of the pandemic, 76.7% of Tampa area consumers had bought goods online over the prior six months, according to Nielsen research. Purchases included clothing, health & beauty products, travel reservations, books, furniture, and groceries.

Read More

0 Comments Click here to read/write comments

Topics Attribution, best way to advertise, radio advertising, retail stores, advertise on tampa radio, online advertising, website, Retail Sales, Retailer, retail, web traffic, website visitors, e-commerce, advertise on radio, online shoppers

Small Business Advertising In Tampa Bay: Consumers Ready To Spend

Nov 13, 2020 7:48:54 AM / by Larry Julius

There is positive news for the 123,000 small businesses in the Tampa-St. Petersburg-Clearwater, FL Metro area.  A majority of consumers say they are ready to start shopping again.

A lifestyle survey just released from Nielsen indicates 53% of Americans believe that despite the continuing pandemic, life is beginning to normalize, and they are likely to resume typical activities.  Nielsen refers to this majority as "Ready-To-Go".

According to the survey, Ready-To-Go consumers now perceive less risk, feel safer, and believe their cities are emerging from crisis.

The key takeaway for Tampa Bay small business owners is that Ready-To-Go consumers are significantly more likely to start shopping within 30 days than the total population.  These buyers, according to Nielsen, are looking to spend on home improvement, professional services, auto parts/repair, shopping, food & dining, and travel.

To capture a meaningful share of the money Ready-To-Go consumers will be spending requires local small business owners to advertise.  By almost every metric, advertising on Tampa radio is the best advertising option.

Read More

0 Comments Click here to read/write comments

Topics Return On Investment, ROI, small business, small business owner, radio advertising, tampa small business owners, retail stores, advertise on tampa radio, small business advertising, consumer spending, Retail Sales, Retailer, retail, advertise on radio, small business marketing, consumer confidence

Content not found

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Recent Posts

    New call-to-action

     


    Our Social Media

     rss-big-small-1 social-facebook-box-blue-icon-1 twitter-icon-1  linkedin-icon-1