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Advertise In Tampa: Reaching Mother's Day Shoppers

Feb 5, 2020 1:47:48 PM / by Larry Julius

As Valentine's Day sales begin to dwindle, that's when Tampa Bay small business owners start thinking about Mom.

Mother's Day, which happens on the second Sunday of May, is second only to Christmas in terms of holiday spending. Last year, Tampa Bay consumers spent more than $253-million celebrating the women in their lives. That number is expected to grow again in 2020.

To claim a significant share of this Mother's Day cash, local retailers and restaurants will need to advertise.  By almost every key metric, advertising on Tampa radio is the best choice.

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Topics small business, small business owner, Television Advertising, Spotify, pandora, Streaming Audio, best way to advertise, radio advertising, digital advertising, online advertising, facebook advertising, social media advertising, newspaper advertising, restaurant marketing, restaurant advertising, consumer spending, mother's day, male shoppers

Best Way To Advertise Pizza Restaurants In Tampa Bay

Jan 3, 2020 3:30:25 PM / by Larry Julius

Tampa Bay consumers cannot get enough pizza.

In 2012, there were just about 1000 local pizza restaurants. Today, however, that number has grown to 1,139. In 2019, these establishments racked up $534,000,000 in total sales.

Fifty-nine percent of pizza sales in Tampa Bay are rung-up by one of the top-50 chains like Domino's or Pizza Hut. The remaining 41% of revenue is controlled by independent, small business owners.

To compete for a larger share of the pizza pie in the Tampa area requires local restaurant owners to bring in new customers. A proven way to accomplish this is with advertising.

The US Small Business Administration recommends that every Tampa Bay small business advertise consistently.  

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Topics Pizza, Restaurants, small business, small business owner, Television Advertising, best way to advertise, radio advertising, digital advertising, online advertising, social media advertising, newspaper advertising, restaurant marketing, restaurant advertising

The Best Way To Advertise A Restaurant In Tampa Bay

Aug 19, 2019 8:11:00 AM / by Larry Julius

This year, Tampa Bay consumers will spend $4.3 billion in local restaurants and drinking establishments. There are thousands of local restaurants from Bradenton to Spring Hill  hungry for a bite of that cash.

Unfortunately, many of the restaurants that are here today will be gone tomorrow. According to FSR, an industry trade magazine, 60% of restaurants fail within their first year. Eighty percent never make it to their fifth anniversary.

CBI Insights studies why small business owners, such as local restaurants, fail.  Reason number eight is poor marketing and advertising.  Good food and friendly service are not enough to make a cash register ring.

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Topics small business owner, best way to advertise, tampa radio, tampa radio stations, tampa small business owners, advertise on tampa radio, advertising in Tampa, how to advertise, social media advertising, newspaper advertising, restaurant marketing, restaurant advertising

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